Exam 4: Managing Perceptions of IT

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The IT group at MaxTrade had good morale, and low turnover, which puzzled Richard Fanning as to why there were problems with IT.

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What were the business objectives of the Technical Underwriting Financial System (TUFS) developed by Northern Insurance?

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The TUFS system was supposed to have brought: new opportunities for top-line growth, streamline the underwriting process, and provide strategic e-business capabilities.

How is not managing perceptions dangerous to IT managers? List and describe (3) reasons why not managing perceptions is dangerous to IT.

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First, understanding, shaping, and fulfilling the expectations of stakeholders
is central to successful strategy execution. Expectations and perceptions
drive stakeholders' behavior, which, in turn, influences the quality of the business-IT partnership and ultimately how efficiently the resources that drive enterprise performance and strategy execution are used. Furthermore, not trying to change perceptions of IT's value may threaten the future success and influence of IT in the organization. As a result, ignoring this issue will likely lead to missed opportunities and increased inefficiencies.
Second, even within IT there are perceptual problems that need to be better managed. We must first understand how we perceive ourselves and present ourselves. IT needs internal credibility and trust inside IT in order to build it outside.
Third, perceptions can simply be wrong, and such misperceptions can result in
improper judgments and poor decisions.

The ModMeters IT infrastructure included everything listed below EXCEPT:

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Better management of perceptions has a number of positive Benefits for both IT and the organization such as:

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IT managers have struggled to deal with negative perceptions of IT's effectiveness and value for many years.

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To which layer of the Maslow's hierarchy does the condition of mutual respect and confidence. belong?

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The main purpose of the TUFs project was:

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MaxTrade had a robust IT plan that included a concise and far reaching Backup and recovery plan.

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Which components of the TUF systems did not deliver immediate benefits?

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Taking ModMeters global was a reasonable next step for the company because its products, were highly specialized and in great demand.

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What MaxTrade needed was ________ to the users of what IT provided.

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What are organizational citizenship behaviors?

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What were some of the "challenges" encountered by Northern Insurance's CIO while developing the specifications for the TUFS system?

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There is no consistent definition about what a reputation is and how it should be measured.

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The following are some common perceptions of the IT function EXCEPT:

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List and describe the three-level pyramid for addressing the organization's IT needs that is based on Maslow's hierarchy of needs.

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Can perceptions ever be wrong? Why or why not?

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According to the business case, TUFS was supposed to pay for itself over its first two years of operations from savings realized from the underwriting process.

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Many IT leaders believe that managing ________ of IT is important.

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