Exam 22: What Methods Can I Use to Analyze My Audience?

"Are my audience members single or married?" is an example of a psychographic question

Free

(True/False)

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Question 1

Correct Answer:

Verified

False

Marketing a new camellia-scented cologne to Latinos who associate the flower with funerals is a bad idea. The designer could have anticipated this marketing disaster with an audience analysis

Free

(True/False)

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Question 2

Correct Answer:

Verified

True

Psychographic data consists of information based on social, economic, and geographic categories

Free

(True/False)

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Question 3

Correct Answer:

Verified

False

The Quantcast database provides audience demographics of website users

(True/False)

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Question 4

"What are their motives for being in the audience?" is an example of a psychographic question

(True/False)

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Question 5

Showing 1 - 5 of 5

"Are my audience members single or married?" is an example of a psychographic question

Marketing a new camellia-scented cologne to Latinos who associate the flower with funerals is a bad idea. The designer could have anticipated this marketing disaster with an audience analysis

Psychographic data consists of information based on social, economic, and geographic categories

The Quantcast database provides audience demographics of website users

"What are their motives for being in the audience?" is an example of a psychographic question

Contemporary Business Professional Communication

Communicating at Work: How Can I Make Every Word and Gesture Count

Just How Important Is Listening at Work, Really

The Job Interview: How Do I Get the Job

Relationships in the Workplace: How Do I Get Along

Mediated Communication: How Can New Media Help Me at Work

Giving Presentations: How Do I Prepare to Tell My Story

Giving Presentations: How Can I Best Present My Ideas at Work

Giving Presentations: How Can I Best Sell My Ideas at Work

Sensory Aids: How Can I Better Engage My Listeners

Making Meetings Matter: How Can I Do That

Making Teams Work: What Can I Do

Business Professional Writing: How Do I Best Present Myself in Writing

Communication Consulting: What Skills Do I Need

Communication Training: What Skills Do I Need

Module 1: How Do I "Get In and Fit In" to My Organization's Unique Culture?

How Can I Practice Ethical Communication Behavior at Work?

How Do I Give Specialized Presentations?

What Do I Need to Know About Business Etiquette?

How Do I Create Work-Life Balance?

You Gotta Have Style: Using APA and MLA Styles

Module 8: What's the Best Way to Organize and Outline My Presentation?

How Do I Navigate Office Politics?

What Parliamentary Procedures Do I Really Need to Know?

How Do I Use Social Media for Professional Networking?

Module 12: What's the Best Way to Negotiate a Compensation Package?

How Do I Deal With Job Search Rejection?

How Do I Prepare for Phone and Video Interviews?

How Do I Manage Time as a New Professional?

What Makes a Winning Cover Letter and Resume?

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