Exam 21: Implementing Interactive and Multichannel Marketing

Consider Figure 21-3 above.Which of the following product/service categories accounts for the largest percentage of projected total online consumer sales in 2016?

Which of the following product categories accounts for the largest proportion of total online consumer sales?

Five (5)general product and service categories dominate online consumer buying.One category includes items for which

A significant threat arising from the introduction of an Internet channel and the potential harm to trade relationships with their retailing intermediaries is referred to as __________.

Electronic shopping agents that comb websites to compare prices and product or service features are referred to as __________.

Automobile dealerships have invested significant time,effort,and money in their websites.Dealerships commonly measure website performance by tracking visits,visitor traffic,and __________-the amount of time per month that visitors spend on their websites.

The consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences is referred to as __________.

Of all the online consumer lifestyle segments,__________ are MOST LIKELY to view the Internet as a convenience tool.

On eBay.com,the Internet auction website,sellers design the web page on which they sell their merchandise.One individual who was selling a Coca-Cola tray from the 1920s used a background that resembled fluffy clouds in a blue sky.The page contained six pictures of the tray from different angles and an animated depiction of an American flag.Many potential buyers abandoned the web page before all the pictures downloaded.The seller must have been unaware of the __________.

Websites that allow people to congregate online and exchange views on topics of common interest are referred to as __________.

The online consumers who regard the Internet as a convenience tool for buying music,books,computer software,and electronics are referred to as "__________."

Pizza Hut's young adult males seek more of the food they love with __________ in the process.

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in the traditional marketplace and online is referred to as __________.

What two unique capabilities of Internet technology promote and sustain customer relationships?

Travelocity.com provides almost immediate access to and confirmation of travel arrangements and accommodations.And payment can be made using one of four credit cards (Visa,MasterCard,American Express,and Discover).This shows how electronic commerce contributes to customer value through the creation of __________.

Some __________ of online consumers say they visit websites from their place of work,which partially accounts for the sales level during the workweek.

Showrooming refers to

Consider Figure 21-2 above."G" refers to which of the following website design elements?

Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer's website are referred to as __________.

Five (5)general product and service categories dominate online consumer buying.One category includes items such as computer software,music,and video when