Exam 23: Building an Effective Marketing Plan

In the Financial Data and Projections section of the Paradise Kitchens marketing plan,the company chose to use a bar chart in addition to a numerical table to present its actual and projected sales revenues from 2013 to 2018.Paradise Kitchens made this decision because

Elements in a marketing plan depend on who the audience is and what its purpose is.For example,the marketing plan for an internal audience would __________.

The Marketing Program section of a marketing plan consists of

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

The Target Markets section of a marketing plan identifies the specific __________ or target markets toward which the company's products are directed.

Charts are often used to __________ and __________.

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

The Company Analysis section of a marketing plan provides details of the company's strengths and marketing strategies that will enable it to achieve its mission and goals.Paradise Kitchens lists a major strength as __________.

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

Which of the following is one of the six questions most lenders and prospective investors expect to be answered in a marketing or business plan?

Which of the following statements regarding the use of photos in the body of a marketing plan is MOST ACCURATE?

Elements in a marketing plan depend on who the audience is and what the purpose is.For example,the marketing plan for an external audience would __________.

To the company's knowledge,Paradise Kitchens is known for being the only premium-quality frozen __________ sold in U.S.grocery stores.

The Table of Contents is usually found

When space permits,the Price Strategy section of a marketing plan would include a

The primary purpose of the Paradise Kitchen's Company Description section of the marketing plan was to

The Paradise Kitchens chart for the Organization section of its marketing plan reflects the bare-bones organization structure of successful small businesses.The four key positions that report to the President & CEO include the following: __________,Vice President of Marketing,Director of Finance and Administration,and Director of Sales.

It is helpful to use A-level (the first level)and B-level (the second level)headings under the numbered section headings of marketing and business plans to help readers make easy transitions form one topic to another.These headings should

Which of the following statements regarding visuals is MOST ACCURATE?

A unique aspect of Paradise Kitchens' packaging is that