Exam 9: Developing New Products and Services

Sterile Feral,Inc.is a nonprofit organization that catches wild or stray cats,and then neuters,vaccinates,and releases them back into the wild.In recent years,nonprofit organizations such as Sterile Feral have turned to marketing to help it

One tool available for services when dealing with capacity management is to use __________ to charge different prices during different times of the day or the week to balance supply and demand.

Detailed financial projections and assessments of marketing and product synergies are a part of which stage of the new-product process?

What is the difference between intangibility and inseparability of services?

Burberry makes fine raincoats,clothing,and other items,some that feature the company's distinctive plaids.Originally found only in Great Britain,Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality.Burberry is selling which classification of consumer product?

A company's product mix is equal to the sum of its

Briefly define what is meant by a product.Explain the characteristics that would define a good and a service.Give an example of each.

Shopping products refer to items that the consumer

Until 1996,U.S.carmakers sent very few right-hand-drive cars to Japan while German car makers exported several models with the steering wheel on the right to accommodate the way the Japanese drive their cars on the left side of the road.American car manufacturers could blame their failure to a great degree on

Services depend on the people who provide them.As a result,their quality varies with each person's capabilities and day-to-day job performance.This element of services is referred to as __________.

The division of products into durable and nondurable goods is to __________.

With respect to promotion,which of the following strategies would most likely be used for unsought products?

Alana operates a wedding preparation service that aids brides-to-be in the planning of their weddings.To maintain a quality image and a standardized offering,Alana provides extensive training for each of her employees.What unique aspect of services is Alana trying to address?

Which of the following is the best example of an equipment-based service?

Advertising is most important for which of the following products?

In terms of brand loyalty,consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Among business products,which of the following would most likely be considered an industrial service?

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine _____________.

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

Services can be classified according to whether they are delivered by people or equipment,they are __________,or they are government agencies.