Question 1

The first flat-panel HD (high definition)TV is an example of which type of innovation?

Accepted Answer

A) continuous innovation 
B) dynamically continuous innovation 
C) discontinuous innovation 
D) insignificant innovation 
E) disruptive innovation 
A) continuous innovation 
B) dynamically continuous innovation 
C) discontinuous innovation 
D) insignificant innovation 
E) disruptive innovation

Question 2

The brochure for Spa Sydell has photographs of people enjoying the various spa amenities.By seeing the pictures of available treatments at the spa,a customer has a better idea of what she is buying.Spa Sydell uses a brochure to help customers deal with the __________ that is associated with using the service.

Accepted Answer

A) incongruity 
B) inconsistency 
C) inventory costs 
D) inseparability 
E) intangibility 
A) incongruity 
B) inconsistency 
C) inventory costs 
D) inseparability 
E) intangibility

Question 3

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,what marketing metric should be used to measure sales performance?

Accepted Answer

A) every metric possible 
B) shelf space for this year and last year by city 
C) production costs 
D) customer psychographics 
E) annual percent sales change by city 
A) every metric possible 
B) shelf space for this year and last year by city 
C) production costs 
D) customer psychographics 
E) annual percent sales change by city

Question 4

Recently,many nonprofit organizations such as The United Way,Greenpeace,Outward Bound,The Salvation Army,and The Nature Conservancy

Accepted Answer

A) were eager to use marketing practices. 
B) thought that marketing would limit the profitability of the nonprofit organization. 
C) could not afford marketing activities. 
D) have increased their use of marketing practices. 
E) thought that marketing activities would create excess demand. 
A) were eager to use marketing practices. 
B) thought that marketing would limit the profitability of the nonprofit organization. 
C) could not afford marketing activities. 
D) have increased their use of marketing practices. 
E) thought that marketing activities would create excess demand.

Question 5

Among business products,drafting tables would best be considered which type of support products?

Accepted Answer

A) installations 
B) accessory equipment 
C) supplies 
D) industrial services 
E) raw materials 
A) installations 
B) accessory equipment 
C) supplies 
D) industrial services 
E) raw materials

Question 6

If you watch much television,you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product process,this safety test would occur during the __________ stage.

Accepted Answer

A) development 
B) market testing 
C) idea generation 
D) screening and evaluation 
E) business analysis 
A) development 
B) market testing 
C) idea generation 
D) screening and evaluation 
E) business analysis

Question 7

To help consumers assess and compare services,marketers try to make them __________ or show the benefits of using the service.

Accepted Answer

A) tangible 
B) intangible 
C) consistent 
D) timely 
E) measurable 
A) tangible 
B) intangible 
C) consistent 
D) timely 
E) measurable

Question 8

Which of the following statements about services is most accurate?

Accepted Answer

A) Although a major contributor to the GDP nationally,services play only a minor role in GDP on a global scale. 
B) Whether tangible or not,the marketing of services is exactly the same as the marketing of products or ideas since they both satisfy customer needs. 
C) Almost 65% of all jobs created in the United States are in the services sector. 
D) In the U.S.,more than 40% of the GDP comes from services. 
E) There is much more in common with the marketing of services and business products than there is between the marketing of services and consumer products. 
A) Although a major contributor to the GDP nationally,services play only a minor role in GDP on a global scale. 
B) Whether tangible or not,the marketing of services is exactly the same as the marketing of products or ideas since they both satisfy customer needs. 
C) Almost 65% of all jobs created in the United States are in the services sector. 
D) In the U.S.,more than 40% of the GDP comes from services. 
E) There is much more in common with the marketing of services and business products than there is between the marketing of services and consumer products.

Question 9

The relationship between a product line and product mix is

Accepted Answer

A) product mixes include product lines. 
B) product lines include product mixes. 
C) product lines refer to consumer products; product mixes refer to industrial products. 
D) product mixes refer to consumer products; product lines refer to industrial products. 
E) there is no significant difference other than minor product variations of color,size,or form. 
A) product mixes include product lines. 
B) product lines include product mixes. 
C) product lines refer to consumer products; product mixes refer to industrial products. 
D) product mixes refer to consumer products; product lines refer to industrial products. 
E) there is no significant difference other than minor product variations of color,size,or form.

Question 10

Commercialization is the stage in the new-product process

Accepted Answer

A) at which the product is positioned and launched in full-scale production and sales. 
B) during which the firm performs its final evaluations of the new-product. 
C) when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard. 
D) when advertising campaigns are evaluated using Starch scores to identify brand awareness. 
E) at which the product generates the greatest sales and profits. 
A) at which the product is positioned and launched in full-scale production and sales. 
B) during which the firm performs its final evaluations of the new-product. 
C) when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard. 
D) when advertising campaigns are evaluated using Starch scores to identify brand awareness. 
E) at which the product generates the greatest sales and profits.

Question 11

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the Waterford crystal serving bowls fall?

Accepted Answer

A) convenience products 
B) shopping products 
C) specialty products 
D) unsought products 
E) discretionary products 
A) convenience products 
B) shopping products 
C) specialty products 
D) unsought products 
E) discretionary products

Question 12

Products such as tools and repair services that are used to assist in producing other goods and services are referred to as __________.

Accepted Answer

A) components 
B) complementary products 
C) support products 
D) derived products 
E) materials 
A) components 
B) complementary products 
C) support products 
D) derived products 
E) materials

Question 13

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as burial insurance)that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)

Accepted Answer

A) shopping product/service. 
B) convenience product/service. 
C) specialty product/service. 
D) support product/service. 
E) unsought product/service. 
A) shopping product/service. 
B) convenience product/service. 
C) specialty product/service. 
D) support product/service. 
E) unsought product/service.

Question 14

Explain what an unsought product is and give some examples.

Accepted Answer

An unsought product is an item that the

Question 15

Services can be classified by

Accepted Answer

A) their method of delivery. 
B) their use of idle capacity time. 
C) the nature of their ownership. 
D) their location on perceptual maps. 
E) organizational reach. 
A) their method of delivery. 
B) their use of idle capacity time. 
C) the nature of their ownership. 
D) their location on perceptual maps. 
E) organizational reach.

Question 16

As a dimension of service quality,responsiveness is

Accepted Answer

A) the ability to perform the promised service dependably and accurately. 
B) the appearance of physical facilities,equipment,personnel,and communication materials. 
C) the willingness to help customer and provide prompt service. 
D) the knowledge and courtesy of employees and their ability to convey trust and confidence. 
E) caring,individualized attention provided to customers. 
A) the ability to perform the promised service dependably and accurately. 
B) the appearance of physical facilities,equipment,personnel,and communication materials. 
C) the willingness to help customer and provide prompt service. 
D) the knowledge and courtesy of employees and their ability to convey trust and confidence. 
E) caring,individualized attention provided to customers.

Question 17

Among business products,printer paper would be classified as which type of support product?

Accepted Answer

A) installations 
B) accessory equipment 
C) supplies 
D) industrial services 
E) raw materials 
A) installations 
B) accessory equipment 
C) supplies 
D) industrial services 
E) raw materials

Question 18

As a dimension of service quality,the willingness to help customers and provide prompt service is referred to as __________.

Accepted Answer

A) reliability 
B) responsiveness 
C) competence 
D) assurance 
E) empathy 
A) reliability 
B) responsiveness 
C) competence 
D) assurance 
E) empathy

Question 19

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would be classified as a(n)

Accepted Answer

A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) business product. 
A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) business product.

Question 20

Distribution is very limited with which of the following type of consumer product?

Accepted Answer

A) shopping product 
B) convenience product 
C) discretionary product 
D) prepurchase product 
E) specialty product 
A) shopping product 
B) convenience product 
C) discretionary product 
D) prepurchase product 
E) specialty product

The first flat-panel HD (high definition)TV is an example of which type of innovation?

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,what marketing metric should be used to measure sales performance?

Recently,many nonprofit organizations such as The United Way,Greenpeace,Outward Bound,The Salvation Army,and The Nature Conservancy

Among business products,drafting tables would best be considered which type of support products?

If you watch much television,you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product process,this safety test would occur during the __________ stage.

To help consumers assess and compare services,marketers try to make them __________ or show the benefits of using the service.

Which of the following statements about services is most accurate?

The relationship between a product line and product mix is

Commercialization is the stage in the new-product process

Products such as tools and repair services that are used to assist in producing other goods and services are referred to as __________.

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as burial insurance)that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)

Explain what an unsought product is and give some examples.

Services can be classified by

As a dimension of service quality,responsiveness is

Among business products,printer paper would be classified as which type of support product?

As a dimension of service quality,the willingness to help customers and provide prompt service is referred to as __________.

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would be classified as a(n)

Distribution is very limited with which of the following type of consumer product?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters

Exam 9: Developing New Products and Services

The first flat-panel HD (high definition)TV is an example of which type of innovation?

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,what marketing metric should be used to measure sales performance?

Recently,many nonprofit organizations such as The United Way,Greenpeace,Outward Bound,The Salvation Army,and The Nature Conservancy

Among business products,drafting tables would best be considered which type of support products?

If you watch much television,you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product process,this safety test would occur during the __________ stage.

To help consumers assess and compare services,marketers try to make them __________ or show the benefits of using the service.

Which of the following statements about services is most accurate?

The relationship between a product line and product mix is

Commercialization is the stage in the new-product process

Products such as tools and repair services that are used to assist in producing other goods and services are referred to as __________.

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as burial insurance)that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)

Explain what an unsought product is and give some examples.

Services can be classified by

As a dimension of service quality,responsiveness is

Among business products,printer paper would be classified as which type of support product?

As a dimension of service quality,the willingness to help customers and provide prompt service is referred to as __________.

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would be classified as a(n)

Distribution is very limited with which of the following type of consumer product?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters