A) ideas that consist of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value. B) intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. C) philanthropic activities performed in without expectations of monetary remuneration. D) any intangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own. E) any tangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own. A) ideas that consist of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value. B) intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. C) philanthropic activities performed in without expectations of monetary remuneration. D) any intangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own. E) any tangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.

Exam 9: Developing New Products and Services

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As a dimension of service quality,the appearance of physical facilities,equipment,personnel,and communication materials as a dimension of service quality is referred to as __________.

(Multiple Choice)

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(40)

Question 221

Which of the following would most likely be considered a consumer product?

(Multiple Choice)

4.8/5

(34)

Question 222

Test marketing involves offering a product for sale

(Multiple Choice)

4.7/5

(39)

Question 223

Services can be classified according to whether they are delivered by people or equipment,whether they are for profit or nonprofit organizations,and whether they are __________.

(Multiple Choice)

4.9/5

(43)

Question 224

Among business products,which of the following would MOST LIKELY be considered supplies?

(Multiple Choice)

4.9/5

(40)

Question 225

Which of the following statements regarding goods is most accurate?

(Multiple Choice)

4.8/5

(39)

Question 226

Singapore Airlines has advertising shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service.

(Multiple Choice)

4.9/5

(47)

Question 227

The intangibility element of a service refers to the fact that it

(Multiple Choice)

4.8/5

(43)

Question 228

Among consumer products,advertising and wide distribution are especially important for

(Multiple Choice)

4.9/5

(34)

Question 229

An iMac personal computer from Apple can be classified according to all of the following categories EXCEPT:

(Multiple Choice)

4.8/5

(38)

Question 230

Services refer to

(Multiple Choice)

5.0/5

(39)

Question 231

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

(Multiple Choice)

4.8/5

(38)

Question 232

The dimension of service quality called __________ is caring,and individualized attention provided to customers.

(Multiple Choice)

4.8/5

(29)

Question 233

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

(Multiple Choice)

4.9/5

(35)

Question 234

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

(Multiple Choice)

4.8/5

(37)

Question 235

LG Electronics recently introduced the Fridge-TV with a 15" television screen mounted in the right side refrigerator door.This is an example of which type of innovation?

(Multiple Choice)

4.8/5

(43)

Question 236

Considering the classification of consumer products,which of the following products will have the most limited distribution?

(Multiple Choice)

4.9/5

(30)

Question 237

With respect to distribution,shopping products are available

(Multiple Choice)

4.8/5

(34)

Question 238

Equipment-based services like ATMs,online brokerage firms,and automated car washes,do not have the marketing concern of

(Multiple Choice)

4.8/5

(41)

Question 239

In terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes for which type of product?

(Multiple Choice)

4.8/5

(30)

Question 240

Showing 221 - 240 of 342

As a dimension of service quality,the appearance of physical facilities,equipment,personnel,and communication materials as a dimension of service quality is referred to as __________.

Which of the following would most likely be considered a consumer product?

Test marketing involves offering a product for sale

Services can be classified according to whether they are delivered by people or equipment,whether they are for profit or nonprofit organizations,and whether they are __________.

Among business products,which of the following would MOST LIKELY be considered supplies?

Which of the following statements regarding goods is most accurate?

Singapore Airlines has advertising shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service.

The intangibility element of a service refers to the fact that it

Among consumer products,advertising and wide distribution are especially important for

An iMac personal computer from Apple can be classified according to all of the following categories EXCEPT:

Services refer to

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

The dimension of service quality called __________ is caring,and individualized attention provided to customers.

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

LG Electronics recently introduced the Fridge-TV with a 15" television screen mounted in the right side refrigerator door.This is an example of which type of innovation?

Considering the classification of consumer products,which of the following products will have the most limited distribution?

With respect to distribution,shopping products are available

Equipment-based services like ATMs,online brokerage firms,and automated car washes,do not have the marketing concern of

In terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes for which type of product?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

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