A) the tangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. B) the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. C) the activities provided to complement a tangible good,such as technical support for a computer. D) any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm. E) the human (nonmechanical)component that is part of the manufacturing process. A) the tangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. B) the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. C) the activities provided to complement a tangible good,such as technical support for a computer. D) any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm. E) the human (nonmechanical)component that is part of the manufacturing process.

Exam 9: Developing New Products and Services

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom.Although a clever idea,it failed because it

(Multiple Choice)

5.0/5

(29)

Question 101

"Groupthink" occurs in a meeting when

(Multiple Choice)

4.8/5

(33)

Question 102

Among business products,support products that include tools and office equipment are referred to as

(Multiple Choice)

4.7/5

(33)

Question 103

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision because the consumer needs time to compare offerings during the shopping experience?

(Multiple Choice)

4.8/5

(40)

Question 104

Services can be classified according to whether they are __________,they are for-profit or nonprofit organizations,or they are government agencies.

(Multiple Choice)

4.8/5

(37)

Question 105

Unsought products are

(Multiple Choice)

4.8/5

(44)

Question 106

A person can establish expectations for a service he or she has not yet experienced through word-of-mouth communications,personal needs,past experiences,and promotional activities.However,the actual experience(s)are determined by

(Multiple Choice)

4.8/5

(31)

Question 107

Services are

(Multiple Choice)

4.9/5

(45)

Question 108

The type of business products known as support products includes installations,industrial services,accessory equipment,and __________.

(Multiple Choice)

4.8/5

(43)

Question 109

A 3M researcher worked with university students to develop the Post-it Flag Highlighter.His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives.At which stage of the new-product process was this product?

(Multiple Choice)

4.8/5

(41)

Question 110

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

(Multiple Choice)

4.8/5

(40)

Question 111

If a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space was unable to generate.What is this type of payment called?

(Multiple Choice)

4.9/5

(36)

Question 112

Among business products,supplies usually consist of

(Multiple Choice)

4.8/5

(38)

Question 113

Speed or __________ is often vital in introducing a new product.

(Multiple Choice)

4.7/5

(31)

Question 114

Which of the following is considered a service?

(Multiple Choice)

4.8/5

(36)

Question 115

Which of the following types of test marketing techniques was primarily used in market research for General Mills Warm Delights?

(Multiple Choice)

4.7/5

(43)

Question 116

A good has tangible attributes that a consumer's __________ can perceive.

(Multiple Choice)

4.7/5

(40)

Question 117

The demand for a business product that results from the demand for a consumer product is referred to as

(Multiple Choice)

4.8/5

(31)

Question 118

Because services tend to be a(n)__________ rather than an object,they are much more difficult for consumers to evaluate.

(Multiple Choice)

4.8/5

(40)

Question 119

Industrial products are also referred to as __________ products.

(Multiple Choice)

4.8/5

(32)

Question 120

Showing 101 - 120 of 342

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom.Although a clever idea,it failed because it

"Groupthink" occurs in a meeting when

Among business products,support products that include tools and office equipment are referred to as

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision because the consumer needs time to compare offerings during the shopping experience?

Services can be classified according to whether they are __________,they are for-profit or nonprofit organizations,or they are government agencies.

Unsought products are

A person can establish expectations for a service he or she has not yet experienced through word-of-mouth communications,personal needs,past experiences,and promotional activities.However,the actual experience(s)are determined by

Services are

The type of business products known as support products includes installations,industrial services,accessory equipment,and __________.

A 3M researcher worked with university students to develop the Post-it Flag Highlighter.His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives.At which stage of the new-product process was this product?

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

If a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space was unable to generate.What is this type of payment called?

Among business products,supplies usually consist of

Speed or __________ is often vital in introducing a new product.

Which of the following is considered a service?

Which of the following types of test marketing techniques was primarily used in market research for General Mills Warm Delights?

A good has tangible attributes that a consumer's __________ can perceive.

The demand for a business product that results from the demand for a consumer product is referred to as

Because services tend to be a(n)__________ rather than an object,they are much more difficult for consumers to evaluate.

Industrial products are also referred to as __________ products.

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

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