Question 1

As a dimension of service quality,knowledge and courtesy of employees and their ability to convey trust and confidence is referred to as __________.

Accepted Answer

A) reliability 
B) responsiveness 
C) competence 
D) assurance 
E) empathy 
A) reliability 
B) responsiveness 
C) competence 
D) assurance 
E) empathy

Question 2

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Accepted Answer

A) ancillary services 
B) contractual services 
C) specialty services 
D) accessory services 
E) industrial services 
A) ancillary services 
B) contractual services 
C) specialty services 
D) accessory services 
E) industrial services

Question 3

The American Red Cross uses marketing to help achieve its goals.As a service,it can be classified as

Accepted Answer

A) a nonprofit organization. 
B) a for profit organization. 
C) equipment-based. 
D) a business firm. 
E) a governmental agency. 
A) a nonprofit organization. 
B) a for profit organization. 
C) equipment-based. 
D) a business firm. 
E) a governmental agency.

Question 4

Which of the products listed below would be the best candidate for full-scale market testing?

Accepted Answer

A) totally free checking account from Bank One 
B) household frequent flyer program from Delta Airlines 
C) mid-priced luxury sedan made in America by Mazda 
D) new iced coffee beverage from Starbucks 
E) slimmer iMac computer 
A) totally free checking account from Bank One 
B) household frequent flyer program from Delta Airlines 
C) mid-priced luxury sedan made in America by Mazda 
D) new iced coffee beverage from Starbucks 
E) slimmer iMac computer

Question 5

How a person establishes expectations for a service not yet experienced is influenced by word of mouth communications,personal needs,past experiences,and __________.

Accepted Answer

A) the economy 
B) consumer income 
C) competitive trends 
D) promotional activities 
E) how the organization delivers its service 
A) the economy 
B) consumer income 
C) competitive trends 
D) promotional activities 
E) how the organization delivers its service

Question 6

Goods can be divided into __________ goods and __________ goods.

Accepted Answer

A) functional; aesthetic 
B) required; desired 
C) tactile; conceptual 
D) durable; nondurable 
E) product; service 
A) functional; aesthetic 
B) required; desired 
C) tactile; conceptual 
D) durable; nondurable 
E) product; service

Question 7

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Accepted Answer

A) not listening to the voice of the consumer 
B) incomplete market and product protocol 
C) pushing a product too early into the market 
D) the "NIH" problem 
E) encountering groupthink in meetings 
A) not listening to the voice of the consumer 
B) incomplete market and product protocol 
C) pushing a product too early into the market 
D) the "NIH" problem 
E) encountering groupthink in meetings

Question 8

With respect to distribution,convenience products are available

Accepted Answer

A) at relatively few outlets. 
B) at a large number of specialty outlets. 
C) only online from the manufacturer. 
D) at a very limited number of convenience stores. 
E) on a widespread basis at many outlets. 
A) at relatively few outlets. 
B) at a large number of specialty outlets. 
C) only online from the manufacturer. 
D) at a very limited number of convenience stores. 
E) on a widespread basis at many outlets.

Question 9

In marketing,a(n)__________ generally includes not only physical goods,but also services and ideas as well.

Accepted Answer

A) line 
B) invention 
C) merchandise 
D) product 
E) concept 
A) line 
B) invention 
C) merchandise 
D) product 
E) concept

Question 10

Which of the following is considered a durable good?

Accepted Answer

A) silverware 
B) caviar 
C) marketing research 
D) chewing gum 
E) voting 
A) silverware 
B) caviar 
C) marketing research 
D) chewing gum 
E) voting

Question 11

During the first stage of the new-product process,two important activities take place.They are

Accepted Answer

A) SWOT analysis and environmental scanning. 
B) open innovation and business analysis. 
C) concept testing and product forecasting. 
D) R&D and operations set-up. 
E) environmental scanning and open innovation. 
A) SWOT analysis and environmental scanning. 
B) open innovation and business analysis. 
C) concept testing and product forecasting. 
D) R&D and operations set-up. 
E) environmental scanning and open innovation.

Question 12

Organizations attempt to reduce the inconsistency of service delivery through

Accepted Answer

A) higher incentives to employees for satisfactory performance. 
B) pay reductions and demotions for poor employee performance. 
C) the reduction of customer contact points in the service delivery process. 
D) standardization and training. 
E) employing technology. 
A) higher incentives to employees for satisfactory performance. 
B) pay reductions and demotions for poor employee performance. 
C) the reduction of customer contact points in the service delivery process. 
D) standardization and training. 
E) employing technology.

Question 13

Which stage in the new-product process has as its purpose to identify the strategic role the new product might serve in the firm's overall objectives?

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) business analysis 
D) new-product strategy development 
E) development 
A) idea generation 
B) screening and evaluation 
C) business analysis 
D) new-product strategy development 
E) development

Question 14

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

Accepted Answer

A) service. 
B) product concept. 
C) good. 
D) new idea. 
E) artifact. 
A) service. 
B) product concept. 
C) good. 
D) new idea. 
E) artifact.

Question 15

The first stage of the new-product process is

Accepted Answer

A) idea generation. 
B) screening and evaluation. 
C) business analysis. 
D) new-product strategy development. 
E) concept testing. 
A) idea generation. 
B) screening and evaluation. 
C) business analysis. 
D) new-product strategy development. 
E) concept testing.

Question 16

Among business products,which of the following would most likely be considered accessory equipment?

Accepted Answer

A) copper wiring 
B) a factory 
C) a cleaning service 
D) pneumatic nail gun 
E) printer ink cartridges 
A) copper wiring 
B) a factory 
C) a cleaning service 
D) pneumatic nail gun 
E) printer ink cartridges

Question 17

If a firm hired SymphonyIRIGroup's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

Accepted Answer

A) laboratory test market 
B) concept test market 
C) simulated test market 
D) controlled test market 
E) standard test market 
A) laboratory test market 
B) concept test market 
C) simulated test market 
D) controlled test market 
E) standard test market

Question 18

The proliferation of extra characteristics in a product that overwhelms many consumers with mind-boggling complexity is referred to as

Accepted Answer

A) feature overkill. 
B) product line extension. 
C) feature bloat. 
D) sensory overload. 
E) product differentiation. 
A) feature overkill. 
B) product line extension. 
C) feature bloat. 
D) sensory overload. 
E) product differentiation.

Question 19

Among business products,which of the following would most likely be considered an installation?

Accepted Answer

A) a factory 
B) roof tiles 
C) a cleaning service 
D) a photocopier 
E) a drill press 
A) a factory 
B) roof tiles 
C) a cleaning service 
D) a photocopier 
E) a drill press

Question 20

The Betty Crocker marketing team that developed Warm Delights challenged the food scientists at General Mills to make an indulgent,delicious,and gooey dessert.So,they wanted which of these characteristics in the dessert?

Accepted Answer

A) no cleanup 
B) a single portion 
C) quick preparation 
D) consistent great taste 
E) all of the above 
A) no cleanup 
B) a single portion 
C) quick preparation 
D) consistent great taste 
E) all of the above

As a dimension of service quality,knowledge and courtesy of employees and their ability to convey trust and confidence is referred to as __________.

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

The American Red Cross uses marketing to help achieve its goals.As a service,it can be classified as

Which of the products listed below would be the best candidate for full-scale market testing?

How a person establishes expectations for a service not yet experienced is influenced by word of mouth communications,personal needs,past experiences,and __________.

Goods can be divided into goods and goods.

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

With respect to distribution,convenience products are available

In marketing,a(n)__________ generally includes not only physical goods,but also services and ideas as well.

Which of the following is considered a durable good?

During the first stage of the new-product process,two important activities take place.They are

Organizations attempt to reduce the inconsistency of service delivery through

Which stage in the new-product process has as its purpose to identify the strategic role the new product might serve in the firm's overall objectives?

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

The first stage of the new-product process is

Among business products,which of the following would most likely be considered accessory equipment?

If a firm hired SymphonyIRIGroup's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

The proliferation of extra characteristics in a product that overwhelms many consumers with mind-boggling complexity is referred to as

Among business products,which of the following would most likely be considered an installation?

The Betty Crocker marketing team that developed Warm Delights challenged the food scientists at General Mills to make an indulgent,delicious,and gooey dessert.So,they wanted which of these characteristics in the dessert?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters

Exam 9: Developing New Products and Services

As a dimension of service quality,knowledge and courtesy of employees and their ability to convey trust and confidence is referred to as __________.

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

The American Red Cross uses marketing to help achieve its goals.As a service,it can be classified as

Which of the products listed below would be the best candidate for full-scale market testing?

How a person establishes expectations for a service not yet experienced is influenced by word of mouth communications,personal needs,past experiences,and __________.

Goods can be divided into __________ goods and __________ goods.

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

With respect to distribution,convenience products are available

In marketing,a(n)__________ generally includes not only physical goods,but also services and ideas as well.

Which of the following is considered a durable good?

During the first stage of the new-product process,two important activities take place.They are

Organizations attempt to reduce the inconsistency of service delivery through

Which stage in the new-product process has as its purpose to identify the strategic role the new product might serve in the firm's overall objectives?

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

The first stage of the new-product process is

Among business products,which of the following would most likely be considered accessory equipment?

If a firm hired SymphonyIRIGroup's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

The proliferation of extra characteristics in a product that overwhelms many consumers with mind-boggling complexity is referred to as

Among business products,which of the following would most likely be considered an installation?

The Betty Crocker marketing team that developed Warm Delights challenged the food scientists at General Mills to make an indulgent,delicious,and gooey dessert.So,they wanted which of these characteristics in the dessert?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters

Goods can be divided into goods and goods.