Exam 9: Developing New Products and Services

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as

What does it mean when we say services are intangible.How do marketers of services overcome the problems associated with intangibility?

Jason graduated from high school and takes his mom to dinner after the ceremony.At the restaurant,the server fills their water glasses,checks on their table,and takes care of their requests.Jason notes that the last time he was at this same restaurant,the experience was much worse.This scenario illustrates the ___________ of services.

The Apple innovation that stores all your digital content and then pushes it to where it can then be sent to your other digital devices is referred to as

After the new owner purchased a fully equipped yogurt factory,it took a yogurt master a year and a half to come up with the perfect formulation for Chobani Greek Yogurt.The most likely stage of the new-product process during which this time was spent is __________.

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

The two basic components of a customer's evaluation of a service are

A prototype is a(n)

A full-scale operating model of the product under development is referred to as a

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

Factors such as specifying product features,marketing strategy,and financial projections are a part of which stage of the new-product process?

What do the United States Post Service,the Connecticut Department of Social Services,and the Phoenix Fire Department have in common?

Josh is looking for a new smartphone provider because he has grown tired on the many dropped calls,particularly near his school.In terms of the service quality dimensions,Josh is unhappy with which dimension of this service?

Consumer product classifications differ in terms of the: (1)effort the consumer spends on the decision; (2)frequency of purchase; and (3)

What categories of products are classified as business support products? Give an example of each category.

A slotting fee is a payment that a

Sara Burns is the owner of a company called TropicalSpice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices from India with tea.In the __________ stage of the new-product process,the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions.

Feature bloat is

Which of the following is considered an idea?

Southwest Airlines operates five flights daily between Chicago and Phoenix during the winter.One flight leaves Phoenix at 12:10 p.m.The plane,a Boeing 737,has a capacity of 120 passengers.During the past month,the flight has averaged only 24 passengers,a load factor of 20 percent.Once the plane takes off,the empty seats generate no revenue for the airline for that flight.What unique aspect of services does this situation describe?