Exam 9: Developing New Products and Services

A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern U.S.This distribution strategy during commercialization is referred to as a

What type of organization is the U.S.Forest Service,which manages out national park system?

Consumer products refer to

Idle production capacity refers to

Arnett is looking for a new Internet service provider to use to access information that interests him on the Internet.The one he currently uses is too slow when loading web pages with ads and videos.In terms of the service quality dimensions,Arnett is unhappy with which dimension of this service?

The stage of the new-product process that develops a pool of concepts as candidates for new-products is referred to as __________.

All of the following are sources for new product ideas EXCEPT:

Business products are also referred to as __________.

Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line.A friend suggested combining spices from India with tea.In the __________ stage of the new-product process,the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.

Which of the following is an example of an organization-related problem that can cause a new product failure?

The two main classifications of business products are

Compared with people-based services,equipment-based services do not have the marketing concern of

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?

Many forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas.This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations.This practice is referred to as __________.

In marketing,a(n)__________ is a thought that leads to a product or action.

Idea generation is the stage in the new-product process that

All of the following are examples of test markets EXCEPT:

In which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

The primary target market for Warm Delights is __________.

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.