Exam 9: Developing New Products and Services

In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and small nontraditional firms.For example,inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods,Inc.

(Multiple Choice)

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Question 161

The dimension of service quality called __________ is knowledge and courtesy of employees and their ability to convey trust and confidence.

(Multiple Choice)

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Question 162

The __________ is the unique identification number that defines an item for ordering or inventory purposes.

(Multiple Choice)

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Question 163

Parallel development is the simultaneous development of both

(Multiple Choice)

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Question 164

Advertising is important for products such as Butterfinger candy bars and Dasani bottled water that are purchased frequently and at relatively low cost.Also,wide distribution in retail outlets is essential.Why?

(Multiple Choice)

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Question 165

What do a security guard,a plumber,and a management consultant have in common?

(Multiple Choice)

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Question 166

One of the six ORGANIZATION-RELATED problems that can cause new-product failures is __________.

(Multiple Choice)

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Question 167

Which of the following is MOST LIKELY to be an example of an unsought product?

(Multiple Choice)

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Question 168

Why are inventory of services different from that of goods?

(Multiple Choice)

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Question 169

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give to each other on Valentine's Day.The unique identification number that the Vermont Teddy Bear Company uses to distinguish this Teddy bear from the others in its product line for ordering and inventory purposes is called a(n)

(Multiple Choice)

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Question 170

Idea generation refers to

(Multiple Choice)

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Question 171

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally).When it was introduced,Napster would have been an example of a

(Multiple Choice)

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(36)

Question 172

A product can be classified as "new" if it __________ from existing products.

(Multiple Choice)

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(33)

Question 173

The screening and evaluation stage of the new-product process involves

(Multiple Choice)

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(31)

Question 174

With respect to price and availability,shopping products are likely to be

(Multiple Choice)

4.9/5

(39)

Question 175

The four I's of services consist of

(Multiple Choice)

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Question 176

Audiences are allowed to preview actual movies (a "sneak preview")such as The Avengers and The Hunger Games so that changes might be made before they are released to the general public during which stage of the new-product process?

(Multiple Choice)

4.9/5

(27)

Question 177

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business products?

(Multiple Choice)

4.9/5

(39)

Question 178

Among business products,examples of supplies are

(Multiple Choice)

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(28)

Question 179

A discontinuous innovation is a product that

(Multiple Choice)

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(34)

Question 180

Showing 161 - 180 of 342

In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and small nontraditional firms.For example,inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods,Inc.

The dimension of service quality called __________ is knowledge and courtesy of employees and their ability to convey trust and confidence.

The __________ is the unique identification number that defines an item for ordering or inventory purposes.

Parallel development is the simultaneous development of both

Advertising is important for products such as Butterfinger candy bars and Dasani bottled water that are purchased frequently and at relatively low cost.Also,wide distribution in retail outlets is essential.Why?

What do a security guard,a plumber,and a management consultant have in common?

One of the six ORGANIZATION-RELATED problems that can cause new-product failures is __________.

Which of the following is MOST LIKELY to be an example of an unsought product?

Why are inventory of services different from that of goods?

Idea generation refers to

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally).When it was introduced,Napster would have been an example of a

A product can be classified as "new" if it __________ from existing products.

The screening and evaluation stage of the new-product process involves

With respect to price and availability,shopping products are likely to be

The four I's of services consist of

Audiences are allowed to preview actual movies (a "sneak preview")such as The Avengers and The Hunger Games so that changes might be made before they are released to the general public during which stage of the new-product process?

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business products?

Among business products,examples of supplies are

A discontinuous innovation is a product that

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

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