Question 1

Convenience products refer to

Accepted Answer

A) items that consumers will make special efforts to seek out and buy. 
B) items for which consumers compare several alternatives on criteria such as price,quality,or style. 
C) products consumers purchase frequently,conveniently,and with a minimum of shopping effort. 
D) ancillary products used to make other products work more efficiently. 
E) low-cost items for which there are numerous substitutes and generic equivalents. 
A) items that consumers will make special efforts to seek out and buy. 
B) items for which consumers compare several alternatives on criteria such as price,quality,or style. 
C) products consumers purchase frequently,conveniently,and with a minimum of shopping effort. 
D) ancillary products used to make other products work more efficiently. 
E) low-cost items for which there are numerous substitutes and generic equivalents.

Question 2

Inconsistency of services refers to the fact that

Accepted Answer

A) there is no regulation of service industries in terms of basic standards of quality. 
B) the quality of service provided by a firm is often inconsistent with its image. 
C) the performance of one employee may vary from the performance of another employee even though the same firm employs both. 
D) training and standardization of service delivery procedures cannot be accomplished. 
E) services have a varying degree of durability. 
A) there is no regulation of service industries in terms of basic standards of quality. 
B) the quality of service provided by a firm is often inconsistent with its image. 
C) the performance of one employee may vary from the performance of another employee even though the same firm employs both. 
D) training and standardization of service delivery procedures cannot be accomplished. 
E) services have a varying degree of durability.

Convenience products refer to

Inconsistency of services refers to the fact that

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters

Exam 9: Developing New Products and Services

Convenience products refer to

Inconsistency of services refers to the fact that

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters