Exam 9: Developing New Products and Services

__________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

Inseparability in services means consumers

There are four unique elements to services-intangibility,inconsistency,inseparability,and inventory-which are referred to as the __________.

An important way of viewing new products is in terms of their effects on consumption,which from the perspective of consumers is by

The movie The Hunger Games opened originally in a select number of theaters before opening nationwide.After its theater run,it was shown on pay-per-view channels and then on premium movie channels.The movie then was made widely available in video stores and Netflix on DVD.What type(s)of consumer product is this movie? Explain your answer.

Which of the following is the best example of a people-based service?

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Define derived demand and provide an example NOT included in the text.

Although many people love the self-service technology that allows Redbox to provide DVDs 24 hours a day,many people missed the personal interaction and recommendations from their local clerks from Blockbuster or an independent video store.Redbox confronted this issue by creating a "Redblog" where customers could share their opinions,feelings,and experiences.This is an example of confronting the

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech pocket digital camera that easily fits in any pocket! For Leona,the Logitech camera is a(n)

Industrial services are support products that include items such as

Recently,many nonprofit organizations such as the American Red Cross

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

A nondurable good is defined as a(n)

Which of the following is the best example of a nondurable good?

Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads,spreads,and meats,but at its introduction the company forgot to explain this to potential consumers.This product failure demonstrates

During a recent shopping trip to a local Target store,Pat noticed several things.First,she noticed that the store offered a tremendous variety of products,including toys,pet foods,clothing for men,women,and children,health and beauty aids,small household appliances,automotive products,and more.Each product grouping at Target is an example of a(n)__________.

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

Marissa Mayer oversees virtually every new design or feature on Google's home page,from the color of the Google tool bar to the exact words on a Google page.Her job title was