Exam 9: Developing New Products and Services

Andrea Arenas is the owner of 2 Places at 1 Time,a concierge company.She and her staff of 60 perform everyday services,such as walking the dog,picking up cleaning,waiting for the repairman,and going to the post office,for people who are too busy to perform these simple acts.One way she tries to avoid ___________ of services for her regular customers is to make sure that the same well-trained person is always assigned to work for her clients.

The dimension of service quality called __________ is the appearance of physical facilities,equipment,personnel,and communication materials.

There have been pasta sauces on the market for years.These sauces have always required the pasta be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

Services incorporate the four I's of product marketing.How would each of these four elements apply to a stock brokerage service?

-In the Marketing Dashboard Map above,the annual growth rate in each state is shown,with green (which looks gray on printed paper)meaning good and red (which looks black on printed paper)meaning very bad.If you were a marketing manager faced with this dashboard,which of the following would be the BEST action?

Vivienne,a college student with limited financial resources,was considering the purchase of a new automobile.She went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car.She devoted a great deal of time and energy to getting the best value for her money.For Vivienne,an automobile was a __________.

Three categories for equipment-based services are

A local band performed on campus during a pre-graduation party.The students enjoyed the performance,and some of them were interested enough to buy tickets to see another show at a club downtown.But when they went to that concert,the quality of the performance was much poorer than they had heard and seen on campus.The students' disappointment was the direct result of which characteristic of services?

A general review of the marketing strategy,product assessment,economic analysis,and legal examination would all take place during which stage of the new-product process?

The late Steve Jobs oversaw or invented innovations that revolutionized six industries.Which industry below is NOT one of these six?

Which of the following statements regarding "goods" is most accurate?

In terms of price,which of the following type of consumer product would most likely be relatively inexpensive?

How a person establishes expectations for a service not yet experienced is influenced by __________,personal needs,past experiences,and promotional activities.

Developing a pool of concepts as candidates for new products is the __________ stage of the new-product process.

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product,a consumer product,and a product that is difficult to categorize.

In 2011,Fortune rated this company as the world's most admired company and Bloomberg Businessweek perennially rates it as the most innovative company in the world.This firm is

All of the following actions occur during the business analysis stage of the new-product process EXCEPT:

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers.This was done on a limited scale to determine consumer reactions before national distribution of the product.Breyer's new product was in the __________ stage of the new-product process.

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of safety test occurs during the __________ stage of the new-product process.

A product is a good,service,or idea consisting of a(n)__________ that satisfy consumers' needs and is received in exchange for money or something else of value.