Question 1

The emphasis of a marketing strategy for a continuous innovation concentrates on

Accepted Answer

A) obtaining widespread distribution. 
B) setting a low price. 
C) generating awareness. 
D) using reminder advertising to reeducate consumers. 
E) using personal selling. 
A) obtaining widespread distribution. 
B) setting a low price. 
C) generating awareness. 
D) using reminder advertising to reeducate consumers. 
E) using personal selling.

Question 2

The emergency room staff in Houston's largest hospital is pleasantly surprised when a four-day Fourth of July weekend brings in few accident victims for treatment.They know from experience that such public holidays usually have high rates of accidents.For the hospital's business office,the lower demand for the emergency room services means

Accepted Answer

A) a break in the service continuum. 
B) its services are no longer tangible. 
C) its services can be separated from the staff. 
D) the hospital has idle production capacity. 
E) an opportunity for gap analysis. 
A) a break in the service continuum. 
B) its services are no longer tangible. 
C) its services can be separated from the staff. 
D) the hospital has idle production capacity. 
E) an opportunity for gap analysis.

Question 3

Sarah has a backache due to overexertion.She believes a massage would loosen her back muscles and help her feel better.She is concerned because a massage,unlike a pair of shoes,cannot be experienced or seen before she buys it.Which characteristic of services is she concerned about?

Accepted Answer

A) incongruity 
B) inconsistency 
C) inventory costs 
D) inseparability 
E) intangibility 
A) incongruity 
B) inconsistency 
C) inventory costs 
D) inseparability 
E) intangibility

Question 4

What are the four types of consumer products? How do they differ?

Accepted Answer

Convenience products,shopping products,s

Question 5

A concept test is an

Accepted Answer

A) internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product. 
B) external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product. 
C) internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item. 
D) in-house computer simulation of the new product that closely resembles the actual product to forecast sales. 
E) in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan. 
A) internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product. 
B) external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product. 
C) internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item. 
D) in-house computer simulation of the new product that closely resembles the actual product to forecast sales. 
E) in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

Question 6

Products that are purchased by the ultimate consumer are referred to as __________.

Accepted Answer

A) generic goods 
B) end user goods 
C) personal items 
D) merchandise 
E) consumer products 
A) generic goods 
B) end user goods 
C) personal items 
D) merchandise 
E) consumer products

Question 7

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Accepted Answer

A) generate awareness among consumers. 
B) advertise benefits to consumers,stressing points of differentiation. 
C) educate consumers about new consumption patterns through product trial and personal selling. 
D) obtain widespread distribution in multiple channels. 
E) stress price differentials from competitors' products. 
A) generate awareness among consumers. 
B) advertise benefits to consumers,stressing points of differentiation. 
C) educate consumers about new consumption patterns through product trial and personal selling. 
D) obtain widespread distribution in multiple channels. 
E) stress price differentials from competitors' products.

Question 8

A product is a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange

Accepted Answer

A) only for legal tender (money). 
B) for providing value. 
C) only for barter. 
D) for a person's time and effort. 
E) for money or something else of value. 
A) only for legal tender (money). 
B) for providing value. 
C) only for barter. 
D) for a person's time and effort. 
E) for money or something else of value.

Question 9

Before moving out of their apartment,Kelly and Doug decided to have their carpets cleaned by Stanley Steemer,a company specializing in professional carpet cleaning.The carpet cleaners arrived on time,cleaned the carpets,and drove away in their bright yellow van; only then did the couple see that they did a good job.Kelly and Doug were unable to judge the service before they bought it,which illustrates the __________ of services.

Accepted Answer

A) inconsistency 
B) inseparability 
C) inventory costs 
D) intangibility 
E) interdependence 
A) inconsistency 
B) inseparability 
C) inventory costs 
D) intangibility 
E) interdependence

Question 10

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items.The retail chain purchased which kind of business products?

Accepted Answer

A) accessory equipment 
B) industrial services 
C) supply materials 
D) component parts 
E) installations 
A) accessory equipment 
B) industrial services 
C) supply materials 
D) component parts 
E) installations

Question 11

For services,business analysis must consider __________,which finds ways to match the availability of the service to when it is needed.

Accepted Answer

A) capacity management 
B) customer experience management 
C) derived demand 
D) internal marketing 
E) the seven I's of services 
A) capacity management 
B) customer experience management 
C) derived demand 
D) internal marketing 
E) the seven I's of services

Question 12

Specialty products refer to

Accepted Answer

A) products for which there are no close substitutes. 
B) products purchased for their prestige or high perceived value. 
C) products a consumer will make a special effort to search out and buy. 
D) items for which the consumer compares several alternatives on several criteria such as price,quality,or style. 
E) items that the consumer does not know about or knows about but does not initially buy. 
A) products for which there are no close substitutes. 
B) products purchased for their prestige or high perceived value. 
C) products a consumer will make a special effort to search out and buy. 
D) items for which the consumer compares several alternatives on several criteria such as price,quality,or style. 
E) items that the consumer does not know about or knows about but does not initially buy.

Question 13

The addition of Clorox II bleach to Tide laundry detergents is an example of

Accepted Answer

A) discontinuous innovation. 
B) bundled innovation. 
C) dynamically continuous innovation. 
D) disruptive innovation. 
E) continuous innovation. 
A) discontinuous innovation. 
B) bundled innovation. 
C) dynamically continuous innovation. 
D) disruptive innovation. 
E) continuous innovation.

Question 14

Ideally,before a new product is developed,a firm should have a precise protocol,which is a statement that identifies: (1)a well-defined target market; (2)__________; and (3)what the product will be and do to satisfy consumers.

Accepted Answer

A) a clear plan for product distribution 
B) specific customers' needs,wants,and preferences 
C) an analysis of potential competitors' products 
D) a precise budget of how much can be spent for the marketing program 
E) clear financial goals and expectations 
A) a clear plan for product distribution 
B) specific customers' needs,wants,and preferences 
C) an analysis of potential competitors' products 
D) a precise budget of how much can be spent for the marketing program 
E) clear financial goals and expectations

Question 15

A _________ is defined as an item consumed in one or a few uses.

Accepted Answer

A) durable good 
B) convenience good 
C) specialty good 
D) shopping good 
E) nondurable good 
A) durable good 
B) convenience good 
C) specialty good 
D) shopping good 
E) nondurable good

Question 16

A product can be classified as "new" from all of the following perspectives EXCEPT:

Accepted Answer

A) the organization's. 
B) existing offerings. 
C) legal. 
D) the firm's competitors. 
E) the consumer's. 
A) the organization's. 
B) existing offerings. 
C) legal. 
D) the firm's competitors. 
E) the consumer's.

Question 17

Which of the following is the best example of a nondurable good?

Accepted Answer

A) laundry detergent 
B) shoes 
C) insurance 
D) iPod 
E) laser surgery 
A) laundry detergent 
B) shoes 
C) insurance 
D) iPod 
E) laser surgery

Question 18

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period.The purpose of these visits was to

Accepted Answer

A) allow the team to reap the benefits of the new product,Fairfield Inns. 
B) assess the strengths and weaknesses of economy hotels that could be used in the new-product development process for the launch of a new economy hotel chain. 
C) complete customer satisfaction surveys to purposefully create inaccuracies in the marketing research for competing economy hotels. 
D) obtain the demographics and media behavior of consumers who stay at these facilities in order to develop a target market profile. 
E) refute the assumption that open innovation can benefit the Marriott Corporation. 
A) allow the team to reap the benefits of the new product,Fairfield Inns. 
B) assess the strengths and weaknesses of economy hotels that could be used in the new-product development process for the launch of a new economy hotel chain. 
C) complete customer satisfaction surveys to purposefully create inaccuracies in the marketing research for competing economy hotels. 
D) obtain the demographics and media behavior of consumers who stay at these facilities in order to develop a target market profile. 
E) refute the assumption that open innovation can benefit the Marriott Corporation.

Question 19

The type of business products known as support products includes installations,supplies,accessory equipment,and __________.

Accepted Answer

A) complementary products 
B) materials 
C) industrial services 
D) derived products 
E) components 
A) complementary products 
B) materials 
C) industrial services 
D) derived products 
E) components

Question 20

In terms of promotion,which of the following type of consumer product stresses status and brand uniqueness?

Accepted Answer

A) specialty product 
B) convenience product 
C) shopping product 
D) unsought product 
E) discretionary product 
A) specialty product 
B) convenience product 
C) shopping product 
D) unsought product 
E) discretionary product

The emphasis of a marketing strategy for a continuous innovation concentrates on

Sarah has a backache due to overexertion.She believes a massage would loosen her back muscles and help her feel better.She is concerned because a massage,unlike a pair of shoes,cannot be experienced or seen before she buys it.Which characteristic of services is she concerned about?

What are the four types of consumer products? How do they differ?

A concept test is an

Products that are purchased by the ultimate consumer are referred to as __________.

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

A product is a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items.The retail chain purchased which kind of business products?

For services,business analysis must consider __________,which finds ways to match the availability of the service to when it is needed.

Specialty products refer to

The addition of Clorox II bleach to Tide laundry detergents is an example of

Ideally,before a new product is developed,a firm should have a precise protocol,which is a statement that identifies: (1)a well-defined target market; (2)__________; and (3)what the product will be and do to satisfy consumers.

A _________ is defined as an item consumed in one or a few uses.

A product can be classified as "new" from all of the following perspectives EXCEPT:

Which of the following is the best example of a nondurable good?

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period.The purpose of these visits was to

The type of business products known as support products includes installations,supplies,accessory equipment,and __________.

In terms of promotion,which of the following type of consumer product stresses status and brand uniqueness?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters

Exam 9: Developing New Products and Services

The emphasis of a marketing strategy for a continuous innovation concentrates on

Sarah has a backache due to overexertion.She believes a massage would loosen her back muscles and help her feel better.She is concerned because a massage,unlike a pair of shoes,cannot be experienced or seen before she buys it.Which characteristic of services is she concerned about?

What are the four types of consumer products? How do they differ?

A concept test is an

Products that are purchased by the ultimate consumer are referred to as __________.

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

A product is a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items.The retail chain purchased which kind of business products?

For services,business analysis must consider __________,which finds ways to match the availability of the service to when it is needed.

Specialty products refer to

The addition of Clorox II bleach to Tide laundry detergents is an example of

Ideally,before a new product is developed,a firm should have a precise protocol,which is a statement that identifies: (1)a well-defined target market; (2)__________; and (3)what the product will be and do to satisfy consumers.

A _________ is defined as an item consumed in one or a few uses.

A product can be classified as "new" from all of the following perspectives EXCEPT:

Which of the following is the best example of a nondurable good?

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period.The purpose of these visits was to

The type of business products known as support products includes installations,supplies,accessory equipment,and __________.

In terms of promotion,which of the following type of consumer product stresses status and brand uniqueness?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Buildign an Effective Marketing Plan

Filters