Exam 9: Developing New Products and Services

Supplies are support products that include items such as

Brainstorming sessions at IDEO can generate as many as __________ ideas for products in an hour.

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

Simulated test markets (STMs)are often run in shopping malls where consumers are

An assessment of the "fit" of the proposed new products,from whether it can be economically developed and manufactured to the marketing strategy needed,take place during which stage of the new-product process?

In marketing,an idea is

After Microsoft launched its Xbox 360 video-game console,millions began to experience the "red ring of death." The problem: The consoles' microprocessors ran too hot,causing them to "pop off" their motherboards.This cost the company not only in money to extend its product warranty,but a huge portion of future sales and market share to competitors Sony and Nintendo.This failure was due to

Microsoft introduced its Zune player a few years after Apple launched its iPod and other competitors offered their new MP3 players.Zune sales were very disappointing and Microsoft eventually killed the product.According to the textbook,the primary reason for the Zune's failure was due in large part to

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is a(n)

The Apple II,Macintosh,iPod,iPhone,MacBook Air,and iPad are all examples of Apple's commitment to __________.

Describe the three ways services can be classified.

The categories for equipment-based services include __________.

When a small retail chain hires an accountant to do its income taxes,the retail chain would have purchased a(n)__________.

Products that usually last over many uses,such as cars and appliances,are referred to as

With respect to price,which of the following type of consumer product is most likely be very expensive?

Because of the time,cost,and confidentiality problems of test markets,consumer packaged goods firms often turn to __________,a technique that replicates a full-scale test market to a limited degree.

A product refers to

To maximize profits,service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

Andrea Arenas is the owner of 2 Places at 1 Time,a concierge company.She and her staff of 60 perform everyday services such as walking the dog,picking up cleaning,waiting for the repairman,and going to the post office for people who are too busy to perform these simple acts.She has often been hired by major corporations to perform services for their harried executives,and now many of her major clients are providing perks like her service to their employees.Her staff is overworked and she will soon hire more employees to fill demand.Arenas is not currently experiencing __________; in fact,all of her employees and equipment are being used at maximum capacity

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?