Exam 23: Media and Communication

Provide a brief example of a time when you have engaged in media multitasking.

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Question 1

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Examples will vary.

Why are communication researchers concerned about digital disparities?

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People who are poor, live in rural areas, or are apprehensive about technology may not have access to the same information as others. This may lead to a widening gap between the "haves" and "have-nots."

Why is television criticized for its promotion of low culture?

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To be profitable, television often needs to appeal to a mass audience-hence, it often appeals to people's base needs.

What term do we use to refer to the way new media have blurred the lines between mass media and more interpersonal forms of communication?

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Question 4

Which concept explains why we may perceive other people as being highly dependent on or influenced by the media while failing to realize how much we are also dependent on or influenced by media?

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Question 5

Provide an example of a television program you think embodies narrative complexity.

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Question 6

Define the uses and gratifications perspective.

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Question 7

List three of the five skills the textbook offers for how to become a more mindful media consumer. Answer Key

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Question 8

After the highly publicized conflict with Jay Leno and the NBC network, Conan O'Brien took his unique brand of talk show and loyal following to TBS, a cable network where he would be able to survive with a smaller audience. This example illustrates the power and use of ____________.

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Question 9

Why would a television network engage in self-censorship?

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Question 10

In your own words, briefly explain why the FCC regulates broadcast television networks but not satellite and cable television networks.

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Question 11

What is the difference between mediated communication and mass media?

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Question 12

What is social capital?

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Question 13

What do we mean when we say that the business of the media relies on exponentiality?

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Question 14

How might social cognitive theory explain how media content affects people's behavior?

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Question 15

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Exam 23: Media and Communication

Provide a brief example of a time when you have engaged in media multitasking.

Why are communication researchers concerned about digital disparities?

Why is television criticized for its promotion of low culture?

What term do we use to refer to the way new media have blurred the lines between mass media and more interpersonal forms of communication?

Which concept explains why we may perceive other people as being highly dependent on or influenced by the media while failing to realize how much we are also dependent on or influenced by media?

Provide an example of a television program you think embodies narrative complexity.

Define the uses and gratifications perspective.

List three of the five skills the textbook offers for how to become a more mindful media consumer. Answer Key

After the highly publicized conflict with Jay Leno and the NBC network, Conan O'Brien took his unique brand of talk show and loyal following to TBS, a cable network where he would be able to survive with a smaller audience. This example illustrates the power and use of ____________.

Why would a television network engage in self-censorship?

In your own words, briefly explain why the FCC regulates broadcast television networks but not satellite and cable television networks.

What is the difference between mediated communication and mass media?

What is social capital?

What do we mean when we say that the business of the media relies on exponentiality?

How might social cognitive theory explain how media content affects people's behavior?

A: Communication: Essential Human Behavior

B: Communication: Essential Human Behavior

C: Communication: Essential Human Behavior

D: Communication: Essential Human Behavior

A: Perceiving the Self and Others

B: Perceiving the Self and Others

C: Perceiving the Self and Others

D: Perceiving the Self and Others

A: Communication and Culture

B: Communication and Culture

C: Communication and Culture

D: Communication and Culture

A: Verbal Communication

B: Verbal Communication

C: Verbal Communication

D: Verbal Communication

A: Nonverbal Communication

B: Nonverbal Communication

C: Nonverbal Communication

D: Nonverbal Communication

A: Listening

B: Listening

C: Listening

A: Developing and Maintaining Relationships

B: Developing and Maintaining Relationships

C: Developing and Maintaining Relationships

D: Developing and Maintaining Relationships

A: Managing Conflict in Relationships

B: Managing Conflict in Relationships

C: Managing Conflict in Relationships

D: Managing Conflict in Relationships

A: Communicating in Groups

B: Communicating in Groups

C: Communicating in Groups

D: Communicating in Groups

A: leadership and Decision Making in Groups

B: leadership and Decision Making in Groups

C: leadership and Decision Making in Groups

D: Leadership and Decision Making in Groups

A: Communicating in Organizations

B: Communicating in Organizations

C: Communicating in Organizations

D: Communicating in Organizations

A: Preparing and Researching Presentations

B: Preparing and Researching Presentations

C: Preparing and Researching Presentations

D: Preparing and Researching Presentations

A: Organizing, Outlining, and Writing Presentations

B: Organizing, Outlining, and Writing Presentations

C: Organizing, Outlining, and Writing Presentations

D: Organizing, Outlining, and Writing Presentations

A: Delivering Presentations

B: Delivering Presentations

C: Delivering Presentations

D: Delivering Presentations

A: Informative Speaking

B: Informative Speaking

C: Informative Speaking

D: Informative Speaking

A: Persuasive Speaking

B: Persuasive Speaking

C: Persuasive Speaking

D: Persuasive Speaking

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