Question 1

People buy products for ________.

Accepted Answer

A)  what they do 
B)  what they mean 
C)  the role the product plays in the consumer's life 
D)  All of the above 
A)  what they do 
B)  what they mean 
C)  the role the product plays in the consumer's life 
D)  All of the above

Question 2

Psychographics are used to measure ________.

Accepted Answer

A)  social class 
B)  income 
C)  demographics 
D)  lifestyles 
A)  social class 
B)  income 
C)  demographics 
D)  lifestyles

Question 3

A paradigm is a belief that guides an understanding of the world.

Accepted Answer

A) True 
 B)False

Question 4

Facebook,Twitter,and Instagram are examples of ________.

Accepted Answer

A)  local interaction 
B)  synchronous interaction 
C)  asynchronous interaction 
D)  horizontal interaction 
A)  local interaction 
B)  synchronous interaction 
C)  asynchronous interaction 
D)  horizontal interaction

Question 5

People who belong to the same social class are most likely to have which of the following in common?

Accepted Answer

A)  Social standing in the community 
B)  Personality 
C)  Ethnicity 
D)  Family structure 
A)  Social standing in the community 
B)  Personality 
C)  Ethnicity 
D)  Family structure

Question 6

Popular culture is both a product of marketing and an inspiration for marketing.

Accepted Answer

A) True 
 B)False

Question 7

Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer research should ________.

Accepted Answer

A)  have a market-oriented focus 
B)  aim to apply knowledge to increasing profits 
C)  focus on understanding consumption for its own sake 
D)  be judged in terms of its ability to improve marketing practices 
A)  have a market-oriented focus 
B)  aim to apply knowledge to increasing profits 
C)  focus on understanding consumption for its own sake 
D)  be judged in terms of its ability to improve marketing practices

Question 8

Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event.The stores were crowded,and none of her favorite shops carried a dress that she liked in her size.After spending hours at the mall,Jenny decided to order her dress online and just return it if it was not exactly right.This story is an example of how consumer behavior is a(n)________.

Accepted Answer

A)  industry 
B)  process 
C)  art form 
D)  theory 
A)  industry 
B)  process 
C)  art form 
D)  theory

Question 9

A product that helps to establish the user's identity is called ________.

Accepted Answer

A)  self-concept attachment 
B)  interdependence 
C)  love 
D)  nostalgic attachment 
A)  self-concept attachment 
B)  interdependence 
C)  love 
D)  nostalgic attachment

Question 10

Music,movies,sports,and books are part of ________.

Accepted Answer

A)  consumer marketing 
B)  popular culture 
C)  lifestyles 
D)  in-your-face marketing 
A)  consumer marketing 
B)  popular culture 
C)  lifestyles 
D)  in-your-face marketing

Question 11

Which term refers to the online means of communication,conveyance,and collaboration among the interdependent and interconnected networks of people,communities,and organizations?

Accepted Answer

A)  Open data partnership 
B)  Social media 
C)  Synchronous interaction 
D)  Asynchronous interaction 
A)  Open data partnership 
B)  Social media 
C)  Synchronous interaction 
D)  Asynchronous interaction

Question 12

Target began a new campaign to sell leather furniture.In emphasizing how leather furniture has been used over the decades in movies and books,by celebrities,and a necessity for home entertainment,the campaign is drawing upon popular culture.

Accepted Answer

A) True 
 B)False

Question 13

A student of postmodernism is most likely to believe that the world in which we live is a(n)________,or mixture of images.

Accepted Answer

A)  alternate reality 
B)  paradigm 
C)  consumer space 
D)  pastiche 
A)  alternate reality 
B)  paradigm 
C)  consumer space 
D)  pastiche

Question 14

Die-hard Apple fans post videos on YouTube claiming their affection for Apple products.They most likely have a(n)________ relationship with the product.

Accepted Answer

A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  love 
A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  love

Question 15

Walmart tracks the habits of the 100 million customers who visit it stores each week and responds with products and services directed toward those customers' needs based on the information collected.This is an example of ________ marketing.

Accepted Answer

A)  undifferentiated 
B)  database 
C)  relationship 
D)  consumer-generated 
A)  undifferentiated 
B)  database 
C)  relationship 
D)  consumer-generated

Question 16

A proponent of ________ would most likely to argue that our society emphasizes science and technology too much.

Accepted Answer

A)  consumerism 
B)  positivism 
C)  modernism 
D)  interpretivism 
A)  consumerism 
B)  positivism 
C)  modernism 
D)  interpretivism

Question 17

A need is something a person must have to live.

Accepted Answer

A) True 
 B)False

Question 18

According to the definition of consumer behavior,how a consumer disposes of an idea and accepts another is part of consumer behavior.

Accepted Answer

A) True 
 B)False

Question 19

A person who believes that science can fix or find a cure for anything most likely follows the philosophy of interpretivism.

Accepted Answer

A) True 
 B)False

Question 20

Consumption communities are where consumers share opinions and recommendations about products.

Accepted Answer

A) True 
 B)False

People buy products for ________.

Psychographics are used to measure ________.

A paradigm is a belief that guides an understanding of the world.

Facebook,Twitter,and Instagram are examples of ________.

People who belong to the same social class are most likely to have which of the following in common?

Popular culture is both a product of marketing and an inspiration for marketing.

Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer research should ________.

A product that helps to establish the user's identity is called ________.

Music,movies,sports,and books are part of ________.

Which term refers to the online means of communication,conveyance,and collaboration among the interdependent and interconnected networks of people,communities,and organizations?

Target began a new campaign to sell leather furniture.In emphasizing how leather furniture has been used over the decades in movies and books,by celebrities,and a necessity for home entertainment,the campaign is drawing upon popular culture.

A student of postmodernism is most likely to believe that the world in which we live is a(n)________,or mixture of images.

Die-hard Apple fans post videos on YouTube claiming their affection for Apple products.They most likely have a(n)________ relationship with the product.

Walmart tracks the habits of the 100 million customers who visit it stores each week and responds with products and services directed toward those customers' needs based on the information collected.This is an example of ________ marketing.

A proponent of ________ would most likely to argue that our society emphasizes science and technology too much.

A need is something a person must have to live.

According to the definition of consumer behavior,how a consumer disposes of an idea and accepts another is part of consumer behavior.

A person who believes that science can fix or find a cure for anything most likely follows the philosophy of interpretivism.

Consumption communities are where consumers share opinions and recommendations about products.

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 1: Buying,Having,and Being: An Introduction to Consumer Behavior

People buy products for ________.

Psychographics are used to measure ________.

A paradigm is a belief that guides an understanding of the world.

Facebook,Twitter,and Instagram are examples of ________.

People who belong to the same social class are most likely to have which of the following in common?

Popular culture is both a product of marketing and an inspiration for marketing.

Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer research should ________.

A product that helps to establish the user's identity is called ________.

Music,movies,sports,and books are part of ________.

Which term refers to the online means of communication,conveyance,and collaboration among the interdependent and interconnected networks of people,communities,and organizations?

Target began a new campaign to sell leather furniture.In emphasizing how leather furniture has been used over the decades in movies and books,by celebrities,and a necessity for home entertainment,the campaign is drawing upon popular culture.

A student of postmodernism is most likely to believe that the world in which we live is a(n)________,or mixture of images.

Die-hard Apple fans post videos on YouTube claiming their affection for Apple products.They most likely have a(n)________ relationship with the product.

Walmart tracks the habits of the 100 million customers who visit it stores each week and responds with products and services directed toward those customers' needs based on the information collected.This is an example of ________ marketing.

A proponent of ________ would most likely to argue that our society emphasizes science and technology too much.

A need is something a person must have to live.

According to the definition of consumer behavior,how a consumer disposes of an idea and accepts another is part of consumer behavior.

A person who believes that science can fix or find a cure for anything most likely follows the philosophy of interpretivism.

Consumption communities are where consumers share opinions and recommendations about products.

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters