Question 1

Explain the difference between a need and a want.Provide an example of each.

Accepted Answer

A need is a basic biological motive that

Question 2

A person's marital status is important to which demographic variable?

Accepted Answer

A)  Gender 
B)  Race 
C)  Family structure 
D)  Age 
A)  Gender 
B)  Race 
C)  Family structure 
D)  Age

Question 3

Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?

Accepted Answer

A)  Differentiated marketing 
B)  Global marketing 
C)  Social marketing 
D)  Relationship marketing 
A)  Differentiated marketing 
B)  Global marketing 
C)  Social marketing 
D)  Relationship marketing

Question 4

A metropolitan area with a total population of more than 10 million people is called a(n)________.

Accepted Answer

A)  metro area 
B)  megacity 
C)  metroplex 
D)  developing economy 
A)  metro area 
B)  megacity 
C)  metroplex 
D)  developing economy

Question 5

Age,gender,and social class are all used ________.

Accepted Answer

A)  to divide market 
B)  as part of promotion 
C)  in social media 
D)  as part of the marketing mix 
A)  to divide market 
B)  as part of promotion 
C)  in social media 
D)  as part of the marketing mix

Question 6

A product that helps to establish the user's identity is called nostalgic attachment.

Accepted Answer

A) True 
 B)False

Question 7

Consumers who share demographic characteristics such as ethnicity and age can have very different lifestyles.

Accepted Answer

A) True 
 B)False

Question 8

Global consumer culture and popular culture are interchangeable terms.

Accepted Answer

A) True 
 B)False

Question 9

Explain the difference between a need and a want?

Accepted Answer

The difference between a need

Question 10

People who belong to the same social class are most likely to have which of the following in common?

Accepted Answer

A)  Social standing in the community 
B)  Personality 
C)  Ethnicity 
D)  Family structure 
A)  Social standing in the community 
B)  Personality 
C)  Ethnicity 
D)  Family structure

Question 11

George says that he sees everything as "black or white no in between." George would most accurately be characterized as a(n)________.

Accepted Answer

A)  positivist 
B)  collectivist 
C)  interpretivist 
D)  consumerist 
A)  positivist 
B)  collectivist 
C)  interpretivist 
D)  consumerist

Question 12

Which term refers to the bond between product and consumer that is difficult for competitors to break?

Accepted Answer

A)  Brand loyalty 
B)  Custom 
C)  Patronage 
D)  Relationship 
A)  Brand loyalty 
B)  Custom 
C)  Patronage 
D)  Relationship

Question 13

When a product is part of a user's daily routine the user is said to have a(n)________ type of relationship with the product.

Accepted Answer

A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  love 
A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  love

Question 14

A digital native is someone who ________.

Accepted Answer

A)  grew up in a "wired" and highly networked area 
B)  uses alternate reality games frequently 
C)  participates in database marketing 
D)  belongs to a consumption community 
A)  grew up in a "wired" and highly networked area 
B)  uses alternate reality games frequently 
C)  participates in database marketing 
D)  belongs to a consumption community

Question 15

American society is shifting from a mass culture in which many consumers share the same preferences to a diverse culture in which consumers have almost an infinite number of choices.

Accepted Answer

A) True 
 B)False

Question 16

A basic set of assumptions underlying the dominant paradigm is a called positivism.

Accepted Answer

A) True 
 B)False

Question 17

Explain the concept of the 80/20 rule and why it is important to marketers.

Accepted Answer

According to the 80/20 rule,20 percent o

Question 18

What is database marketing? Why is it so widely used by today's marketers?

Accepted Answer

Database marketing involves tracking con

Question 19

Which of the following is NOT a stage of the consumption process?

Accepted Answer

A)  Desire 
B)  Pre-purchase 
C)  Purchase 
D)  Post-purchase 
A)  Desire 
B)  Pre-purchase 
C)  Purchase 
D)  Post-purchase

Question 20

Which of the following is an example of C2C e-commerce?

Accepted Answer

A)  RFID tags 
B)  Virtual brand communities 
C)  Database marketing 
D)  Green marketing 
A)  RFID tags 
B)  Virtual brand communities 
C)  Database marketing 
D)  Green marketing

Explain the difference between a need and a want.Provide an example of each.

A person's marital status is important to which demographic variable?

Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?

A metropolitan area with a total population of more than 10 million people is called a(n)________.

Age,gender,and social class are all used ________.

A product that helps to establish the user's identity is called nostalgic attachment.

Consumers who share demographic characteristics such as ethnicity and age can have very different lifestyles.

Global consumer culture and popular culture are interchangeable terms.

Explain the difference between a need and a want?

People who belong to the same social class are most likely to have which of the following in common?

George says that he sees everything as "black or white no in between." George would most accurately be characterized as a(n)________.

Which term refers to the bond between product and consumer that is difficult for competitors to break?

When a product is part of a user's daily routine the user is said to have a(n)________ type of relationship with the product.

A digital native is someone who ________.

American society is shifting from a mass culture in which many consumers share the same preferences to a diverse culture in which consumers have almost an infinite number of choices.

A basic set of assumptions underlying the dominant paradigm is a called positivism.

Explain the concept of the 80/20 rule and why it is important to marketers.

What is database marketing? Why is it so widely used by today's marketers?

Which of the following is NOT a stage of the consumption process?

Which of the following is an example of C2C e-commerce?

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 1: Buying,Having,and Being: An Introduction to Consumer Behavior

Explain the difference between a need and a want.Provide an example of each.

A person's marital status is important to which demographic variable?

Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?

A metropolitan area with a total population of more than 10 million people is called a(n)________.

Age,gender,and social class are all used ________.

A product that helps to establish the user's identity is called nostalgic attachment.

Consumers who share demographic characteristics such as ethnicity and age can have very different lifestyles.

Global consumer culture and popular culture are interchangeable terms.

Explain the difference between a need and a want?

People who belong to the same social class are most likely to have which of the following in common?

George says that he sees everything as "black or white no in between." George would most accurately be characterized as a(n)________.

Which term refers to the bond between product and consumer that is difficult for competitors to break?

When a product is part of a user's daily routine the user is said to have a(n)________ type of relationship with the product.

A digital native is someone who ________.

American society is shifting from a mass culture in which many consumers share the same preferences to a diverse culture in which consumers have almost an infinite number of choices.

A basic set of assumptions underlying the dominant paradigm is a called positivism.

Explain the concept of the 80/20 rule and why it is important to marketers.

What is database marketing? Why is it so widely used by today's marketers?

Which of the following is NOT a stage of the consumption process?

Which of the following is an example of C2C e-commerce?

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters