Exam 1: Buying,Having,and Being: An Introduction to Consumer Behavior

What is database marketing? How is it used by consumers?

In the early stages of development,consumer behavior was known as buyer behavior.What important aspect of the exchange process does this change in name reflect?

According to the basic marketing concept,a firm exists to ________.

The revolution in cyberspace has created a situation in which consumers can sell to other consumers in communities like Amazon.This is known as ________.

Which term refers to the collection and analysis of extremely large data sets?

When a person buys a product for emotional reasons,the need is ________.

Texting back and forth with a friend is an example of asynchronous interaction.

Which of the following is the study of the processes involved when individuals or groups select,purchase,use,or dispose of products,services,ideas,or experiences to satisfy needs and desires?

A(n)________ is a person who identifies a need or desire,makes a purchase,and then disposes of a product.

Another term for positivism is ________.

Explain the term "user generated content."

Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?

Which form of relationship between product and customer is most at risk of the consumer switching to a different brand or product?

The 80/20 rule targets what user group?

Lucy Chang recently purchased a lovely ceramic bowl that featured a red dragon design.When she thought about her purchase,she found that she really had no justification for buying the bowl other than it reminded her of the bowls her mother used during evening meals when she was a young child in Hong Kong.Which type of relationship with a product best explains the reason for Lucy's purchase of the dragon bowl?

Consumer to consumer cyber activity is called C2C e-commerce.

Describe a virtual brand community.Create an example of a new community that demonstrates the concept.

Descriptive characteristics of a population are called demographics.

What is relationship marketing? Why is it so widely practiced by today's marketers?

________ are statistics that measure observable aspects of population.