Question 1

Define the term "paradigm."

Accepted Answer

A paradigm is a set

Question 2

A relationship a person might have with a product is called ________.

Accepted Answer

A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  all of the above 
A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  all of the above

Question 3

Discuss the positive and negative consequences of today's culture of participation that is enabled by social media platforms.

Accepted Answer

In today's culture of participation,indi

Question 4

Explain what a consumer is.

Accepted Answer

A consumer is a person who ide

Question 5

Explain the term "market segmentation strategies."

Accepted Answer

Market segmentation strategies

Question 6

The way consumers feel about themselves,the things they value,and the things they like to do in their spare time are part of how marketers segment using ________.

Accepted Answer

A)  gender 
B)  age 
C)  social class 
D)  lifestyle 
A)  gender 
B)  age 
C)  social class 
D)  lifestyle

Question 7

Which of the following is NOT considered a demographic?

Accepted Answer

A)  Sex 
B)  Income 
C)  Lifestyle 
D)  Occupation 
A)  Sex 
B)  Income 
C)  Lifestyle 
D)  Occupation

Question 8

Explain the term "social media."

Accepted Answer

Social media are online means of communi

Question 9

Why is age a common demographic category used in understanding consumer behavior?

Accepted Answer

A)  Different age groups have different wants and needs. 
B)  Age is easier to categorize than gender. 
C)  Generational groups tend to be similar. 
D)  All of the above. 
A)  Different age groups have different wants and needs. 
B)  Age is easier to categorize than gender. 
C)  Generational groups tend to be similar. 
D)  All of the above.

Question 10

Consumers and the items they consume can take many forms.Give examples of three different types of consumers and examples of three different types of items they could consume,including products,services,and ideas.

Accepted Answer

Examples will vary.Consumers can include

Question 11

The 80/20 rule states that 80% of consumers will use 20% of the product.

Accepted Answer

A) True 
 B)False

Question 12

Because consumer behavior is now examined as an entire consumption process that includes pre-purchase and post-purchase issues,exchange theory is irrelevant to the study of consumer behavior.

Accepted Answer

A) True 
 B)False

Define the term "paradigm."

A relationship a person might have with a product is called ________.

Discuss the positive and negative consequences of today's culture of participation that is enabled by social media platforms.

Explain what a consumer is.

Explain the term "market segmentation strategies."

The way consumers feel about themselves,the things they value,and the things they like to do in their spare time are part of how marketers segment using ________.

Which of the following is NOT considered a demographic?

Explain the term "social media."

Why is age a common demographic category used in understanding consumer behavior?

Consumers and the items they consume can take many forms.Give examples of three different types of consumers and examples of three different types of items they could consume,including products,services,and ideas.

The 80/20 rule states that 80% of consumers will use 20% of the product.

Because consumer behavior is now examined as an entire consumption process that includes pre-purchase and post-purchase issues,exchange theory is irrelevant to the study of consumer behavior.

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 1: Buying,Having,and Being: An Introduction to Consumer Behavior

Define the term "paradigm."

A relationship a person might have with a product is called ________.

Discuss the positive and negative consequences of today's culture of participation that is enabled by social media platforms.

Explain what a consumer is.

Explain the term "market segmentation strategies."

The way consumers feel about themselves,the things they value,and the things they like to do in their spare time are part of how marketers segment using ________.

Which of the following is NOT considered a demographic?

Explain the term "social media."

Why is age a common demographic category used in understanding consumer behavior?

Consumers and the items they consume can take many forms.Give examples of three different types of consumers and examples of three different types of items they could consume,including products,services,and ideas.

The 80/20 rule states that 80% of consumers will use 20% of the product.

Because consumer behavior is now examined as an entire consumption process that includes pre-purchase and post-purchase issues,exchange theory is irrelevant to the study of consumer behavior.

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters