Exam 4: Learning Memory

Jason heard an old but familiar song that reminded him about a summer in Austria when he was in college.As he thought more about his summer of the past,a flood of memories came rushing back.Describe what was happening to Jason in terms of memory markers.What specific term is used to describe the process whereby his memories came flooding back?

Consumers' attraction to slot machines can be explained by the variable-ratio reinforcement schedule the machines use.

Define learning.

"It's time for the Christmas shopping list," thought Martha's mother,so she asked Martha for a quick list of her favorite perfumes.Martha gave her mother six names that were all her "favorite." This group constitutes Martha's ________ for perfume.

According to the information process-approach to studying the memory process,in the ________ stage,information enters in a way the system will recognize it.

Shari Gomez sees the big red heart on the front of a Cheerios box and immediately thinks of an ad she has seen that discusses the heart-healthy benefits of Cheerios.This is an illustration of a stimulus-response connection.

If a woman receives compliments after wearing Obsession perfume,she is more likely to keep buying the product and wearing it.What type of instrumental conditioning has occurred in the situation?

Explain the term "chunking."

Within a knowledge structure,which of the following is the LEAST complex knowledge unit?

When a professor reviews a certain topic many times,he is practicing ________.

List and explain the three stages of cognitive development.

Secret shoppers are used by marketers to test the effectiveness of the customer service skills quality among employees.This is a form of variable-interval reinforcement.

Claudia Norman,a marketing consultant,recommended that brand equity for a new environmentally-friendly product could be established by giving initial customers free memberships in the Sierra Club organization.Claudia used which of the following in her recommendation?

A sales manager pays a bonus to new trainees when they develop a good sales prospectus.Later,after the trainees have completed two months of training,the manager pays a bonus only for an actual sale.Which of the following is the manager using to improve the productivity of sales trainees?

Explain how instrumental conditioning works.

John Deere established a reputation for building dependable farm tractors.When the company began to build small yard tractors,it insisted on using the same logo on its small mowers as on its large tractors.John Deere was applying stimulus generalization through look-alike packaging.

Which of the following was first demonstrated by Ivan Pavlov?

Classical conditioning takes place when a(n)________ is continuously matched with a(n)________.

Retrieval is the process whereby we recover information from long-term memory.

Response bias is when a person gives a "yes" response to a question regardless of what the item asks.