Exam 4: Learning Memory

In a typical ________ test,subjects are shown ads one at a time and asked if they have seen them before.

Instrumental conditioning is also called classical conditioning.

Samantha is passing down the cereal aisle when she spots a box of Frosted Flakes cereal featuring Tony the Tiger on the box front.She remembers the taste of the cereal and how much fun she had talking to Tony while she ate her cereal as a kid.She buys a box and leaves the cereal aisle without examining any other cereal products.What aspect of the retrieval process did Samantha use in her product search process?

A woman no longer receives compliments on the perfume she wears.In learning terms,the stimulus-response connection has weakened.Which of the following terms best describes the situation?

Behavioral theorists rely on internal mental states to explain learning.

Licensing occurs when a company ________.

Which type of reinforcement best characterizes what an individual would typically experience while fishing?

When Sophie hums a McDonald's jingle,it is an example of ________.

Define brand equity.

When Campbell's markets many products under the same brand name it is called family branding.

Measuring memory for marketing stimuli is often difficult.Discuss the differences between recognition and recall.Give examples of methods for testing each form.Which one is thought to be the more reliable measure of memory?

Encoding is when consumers access desired information from their memory.

What type of learning theory emphasizes that people are problem solvers who actively use information from the world around them to master the environment?

Fixed-interval reinforcement explains why airlines' frequent flier programs are so successful.

Explain how frequency marketing works.

Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?

Sam Bolton hums the Purina Cat Chow jingle as he drives down the expressway.A thought suddenly occurs to Sam: "Why am I humming this stupid jingle? I don't buy this stuff; in fact,I don't even have a cat." Sam knows this jingle is ________.

A relative permanent change of behavior is called ________.

Conditioning effects are more likely to occur after the conditioned and unconditioned stimuli have been paired a number of times.

Discuss the capacity of short-term memory.