Question 1

Which of the following media would be best for sending a brief message (requiring no response from your audience)about an upcoming software update?

Accepted Answer

A) Podcast 
B) Email 
C) Blog 
D) Videoconference 
A) Podcast 
B) Email 
C) Blog 
D) Videoconference

Question 2

No matter how long your message is, you should limit the number of major support points to roughly ________.

Accepted Answer

six
Explanation:Most messages

Question 3

When analyzing your audience, you should ignore everyone except the key decision makers.

Accepted Answer

A) True 
 B)False

Question 4

Choosing the right medium for your message

Accepted Answer

A) is not important as long as the content of your message is accurate. 
B) is important only when communicating with managers and supervisors. 
C) is vital for external communication, but not important for internal communication. 
D) can make an important difference in how your message is perceived. 
A) is not important as long as the content of your message is accurate. 
B) is important only when communicating with managers and supervisors. 
C) is vital for external communication, but not important for internal communication. 
D) can make an important difference in how your message is perceived.

Question 5

Explain each phase of the three-step writing process.

Accepted Answer

The three-step writing process includes

Question 6

Which one of the following is the "leanest" communication medium?

Accepted Answer

A) Podcasts 
B) Posters and signs 
C) Telephone conversations 
D) Multimedia presentations 
A) Podcasts 
B) Posters and signs 
C) Telephone conversations 
D) Multimedia presentations

Question 7

When gathering information for a business message, keep in mind that audiences respond best to information that

Accepted Answer

A) they could have found by doing their own research. 
B) has not been categorized or grouped in any way. 
C) has been filtered and prioritized according to their needs. 
D) pertains to a broad cross-section of possible scenarios. 
A) they could have found by doing their own research. 
B) has not been categorized or grouped in any way. 
C) has been filtered and prioritized according to their needs. 
D) pertains to a broad cross-section of possible scenarios.

Question 8

Which one of the following is an element of the completing phase of the three-step writing process?

Accepted Answer

A) Organizing the information 
B) Interpreting the research 
C) Proofreading the message 
D) Selecting the right medium 
A) Organizing the information 
B) Interpreting the research 
C) Proofreading the message 
D) Selecting the right medium

Question 9

A good way to test the thoroughness of your message is to use the ________ approach and ask whether the message answers who, what, when, where, why, and how.

Accepted Answer

journalistic
Explanation:A journalistic

Question 10

The indirect approach is best when your audience is likely to be skeptical.

Accepted Answer

A) True 
 B)False

Question 11

When it comes to business research, online sources generally require more careful evaluation than other types.

Accepted Answer

A) True 
 B)False

Question 12

Most messages should not be sent unless they will

Accepted Answer

A) bring about a change. 
B) increase your chances of being promoted. 
C) please your boss. 
D) do all of the above. 
A) bring about a change. 
B) increase your chances of being promoted. 
C) please your boss. 
D) do all of the above.

Question 13

Storytelling is

Accepted Answer

A) inappropriate for professional communication. 
B) acceptable in business, but only for messages organized in the direct approach. 
C) an effective way to organize messages in a surprising number of business communication scenarios. 
D) none of the above. 
A) inappropriate for professional communication. 
B) acceptable in business, but only for messages organized in the direct approach. 
C) an effective way to organize messages in a surprising number of business communication scenarios. 
D) none of the above.

Question 14

Use the ________ to organize a message if you believe your audience will be receptive to what you have to say.

Accepted Answer

A) direct approach 
B) didactic approach 
C) dialectical structure 
D) diametric pattern 
A) direct approach 
B) didactic approach 
C) dialectical structure 
D) diametric pattern

Question 15

In general, audiences are likely to

Accepted Answer

A) ignore poor organization if the message is important. 
B) draw inaccurate conclusions from poorly organized messages. 
C) fully understand most messages, even those that are poorly organized. 
D) none of the above. 
A) ignore poor organization if the message is important. 
B) draw inaccurate conclusions from poorly organized messages. 
C) fully understand most messages, even those that are poorly organized. 
D) none of the above.

Question 16

When meeting your audience's informational needs, you should emphasize ideas

Accepted Answer

A) of greatest interest to the audience. 
B) that are uncontroversial. 
C) that will have the least impact on the audience. 
D) that don't need supporting evidence. 
A) of greatest interest to the audience. 
B) that are uncontroversial. 
C) that will have the least impact on the audience. 
D) that don't need supporting evidence.

Question 17

VoIP is a

Accepted Answer

A) widely used format for sending documents electronically. 
B) technology for making telephone calls via the Internet. 
C) highly technical videoconferencing program. 
D) type of voice-to-text translation software. 
A) widely used format for sending documents electronically. 
B) technology for making telephone calls via the Internet. 
C) highly technical videoconferencing program. 
D) type of voice-to-text translation software.

Question 18

One effective informal method for learning more about your audience's information needs is to ask them directly for input.

Accepted Answer

A) True 
 B)False

Question 19

Of the following media, which is the richest?

Accepted Answer

A) An electronic slide presentation that includes a series of images that are arranged to persuade the audience to take a specific position 
B) An interactive website enabling audiences to participate in the communication process 
C) A presentation on DVD 
D) A formal business letter 
A) An electronic slide presentation that includes a series of images that are arranged to persuade the audience to take a specific position 
B) An interactive website enabling audiences to participate in the communication process 
C) A presentation on DVD 
D) A formal business letter

Question 20

Poorly organized messages are unlikely to be effective, regardless of their content.

Accepted Answer

A) True 
 B)False

Exam 4: Planning Business Messages

Which of the following media would be best for sending a brief message (requiring no response from your audience)about an upcoming software update?

No matter how long your message is, you should limit the number of major support points to roughly ________.

When analyzing your audience, you should ignore everyone except the key decision makers.

Choosing the right medium for your message

Explain each phase of the three-step writing process.

Which one of the following is the "leanest" communication medium?

When gathering information for a business message, keep in mind that audiences respond best to information that

Which one of the following is an element of the completing phase of the three-step writing process?

A good way to test the thoroughness of your message is to use the ________ approach and ask whether the message answers who, what, when, where, why, and how.

The indirect approach is best when your audience is likely to be skeptical.

When it comes to business research, online sources generally require more careful evaluation than other types.

Most messages should not be sent unless they will

Storytelling is

Use the ________ to organize a message if you believe your audience will be receptive to what you have to say.

In general, audiences are likely to

When meeting your audience's informational needs, you should emphasize ideas

VoIP is a

One effective informal method for learning more about your audience's information needs is to ask them directly for input.

Of the following media, which is the richest?

Poorly organized messages are unlikely to be effective, regardless of their content.

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Writing Business Messages

Completing Business Messages

Electronic Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, Mechanics, and Usage

Format and Layout of Business Documents

Documentation of Report Sources

Filters