Question 1

All business messages have both a general purpose and a specific purpose.

Accepted Answer

A) True 
 B)False

Question 2

Accuracy of information is less important in business communication than in other types of communication-everyone is busy, and mistakes are simply unavoidable.

Accepted Answer

A) True 
 B)False

Question 3

Briefly describe at least three factors to consider when choosing media for business messages.

Accepted Answer

A number of factors can help you to dete

Question 4

Messages can be unethical simply because certain details have not been included.

Accepted Answer

A) True 
 B)False

Question 5

The ________ of your message is the range of information you present, the overall length, and the level of detail-all of which need to correspond to your main idea.

Accepted Answer

scope
Explanation:The scope of a message

Question 6

A real drawback of most visual media is that it requires skill to create effective images.

Accepted Answer

A) True 
 B)False

Question 7

Face-to-face communication is the richest medium.

Accepted Answer

A) True 
 B)False

Question 8

The three general purposes of business messages are to inform, to persuade, or to ________ with the audience.

Accepted Answer

collaborate
Explanation:Collab

Question 9

The best reason to defer or cancel a message is if

Accepted Answer

A) your news is bad. 
B) someone else wants to deliver it. 
C) your audience is highly receptive. 
D) the time is wrong. 
A) your news is bad. 
B) someone else wants to deliver it. 
C) your audience is highly receptive. 
D) the time is wrong.

Question 10

In deciding which ________ to use for a message to a manager in another department, you should consider factors such as formality, confidentiality, feedback, time, and cost.

Accepted Answer

medium
Explanation:As an example, a rout

Question 11

Media ________ is the ability of a medium to convey a message using more than one informational cue, facilitate feedback, and establish personal focus.

Accepted Answer

richness
Explanation:Richness is a measu

Question 12

You've been asked to prepare a report on whether or not your company should consider other health insurance providers. List four informal techniques for gathering information to include in your report.

Accepted Answer

Informal strategies for gathering inform

Question 13

In addition to having a general purpose, each business message has a (an)________ purpose.

Accepted Answer

specific
Explanation

Question 14

As it applies to business communication, presenting information in a well-organized manner

Accepted Answer

A) helps your readers understand the message. 
B) encourages your readers to accept the message. 
C) allows your readers to save time. 
D) all of the above. 
A) helps your readers understand the message. 
B) encourages your readers to accept the message. 
C) allows your readers to save time. 
D) all of the above.

Question 15

A ________ is the richest communication medium.

Accepted Answer

A) telephone conversation 
B) retweet with a comment 
C) video podcast 
D) face-to-face conversation 
A) telephone conversation 
B) retweet with a comment 
C) video podcast 
D) face-to-face conversation

Question 16

When allocating your time among the three stages of the writing process, you should use about a fourth of the time for planning, half the time for writing, and a quarter of the time for completing.

Accepted Answer

A) True 
 B)False

Question 17

Planning is essential when writing business messages because

Accepted Answer

A) it helps you provide the right information to the right people in the right format. 
B) it makes the writing process faster and less stressful. 
C) it can save you from embarrassing blunders that could hurt your company or your career. 
D) all of the above. 
A) it helps you provide the right information to the right people in the right format. 
B) it makes the writing process faster and less stressful. 
C) it can save you from embarrassing blunders that could hurt your company or your career. 
D) all of the above.

Question 18

If your audience will be skeptical of or resistant to your message

Accepted Answer

A) state your main idea and then present your evidence. 
B) start with the evidence and build your case before presenting your main idea. 
C) start by asking rhetorical questions to arouse the audience's interest in your message. 
D) open your message with a humorous anecdote to establish rapport with the audience. 
A) state your main idea and then present your evidence. 
B) start with the evidence and build your case before presenting your main idea. 
C) start by asking rhetorical questions to arouse the audience's interest in your message. 
D) open your message with a humorous anecdote to establish rapport with the audience.

Question 19

How can the journalistic approach help you include all required information in your business messages?

Accepted Answer

The journalistic approach enab

Question 20

The three general purposes of business messages are to inform, to persuade, and to collaborate.

Accepted Answer

A) True 
 B)False

Exam 4: Planning Business Messages

All business messages have both a general purpose and a specific purpose.

Accuracy of information is less important in business communication than in other types of communication-everyone is busy, and mistakes are simply unavoidable.

Briefly describe at least three factors to consider when choosing media for business messages.

Messages can be unethical simply because certain details have not been included.

The ________ of your message is the range of information you present, the overall length, and the level of detail-all of which need to correspond to your main idea.

A real drawback of most visual media is that it requires skill to create effective images.

Face-to-face communication is the richest medium.

The three general purposes of business messages are to inform, to persuade, or to ________ with the audience.

The best reason to defer or cancel a message is if

In deciding which ________ to use for a message to a manager in another department, you should consider factors such as formality, confidentiality, feedback, time, and cost.

Media ________ is the ability of a medium to convey a message using more than one informational cue, facilitate feedback, and establish personal focus.

You've been asked to prepare a report on whether or not your company should consider other health insurance providers. List four informal techniques for gathering information to include in your report.

In addition to having a general purpose, each business message has a (an)________ purpose.

As it applies to business communication, presenting information in a well-organized manner

A ________ is the richest communication medium.

When allocating your time among the three stages of the writing process, you should use about a fourth of the time for planning, half the time for writing, and a quarter of the time for completing.

Planning is essential when writing business messages because

If your audience will be skeptical of or resistant to your message

How can the journalistic approach help you include all required information in your business messages?

The three general purposes of business messages are to inform, to persuade, and to collaborate.

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Writing Business Messages

Completing Business Messages

Electronic Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, Mechanics, and Usage

Format and Layout of Business Documents

Documentation of Report Sources

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