Exam 4: Planning Business Messages

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The primary audience for your message should always include

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Your entire message supports, explains, or demonstrates your ________ ________-a specific statement about the topic of your message.

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If you devote sufficient time to planning a business message before you begin writing it, you can expect all of the following outcomes except

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All of the following except ________ are elements in the planning phase of the three-step writing process.

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As long as your message is clear, the size of your audience should not influence the approach you choose to take.

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"Latest Investment Performance" is an example of a message topic, whereas "Poor Investment Performance Continues" is an example of a main idea.

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Which media would be best for keeping in touch with a sales team whose members live in several different states?

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Step one of the writing process is ________, in which you analyze the situation, gather information, select the right medium for the message, and organize the information.

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A key advantage of oral communication is

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A good way to test the thoroughness of your business message is to check it for

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In preparing a letter to a vendor regarding a missing part of your order, would the direct or indirect approach be preferable? Briefly explain your choice.

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If you provide inaccurate information in a business message, the best course of action is to say nothing and hope that no one notices.

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As long as your message is clear and interesting, the medium you choose doesn't really matter.

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________ refers to the use of two or more media to craft a single message, typically some combination of audio, video, text, and visual graphics.

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Good ________ helps readers understand and accept your message, and saves them time in the process.

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Briefly distinguish between the direct and indirect approaches to organizing business messages.

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You're writing a proposal to give permission to some employees at your company to telecommute. You know management will be skeptical, so you should

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Even if nothing will change as a result of your message, you should send it if you believe it is important.

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List at least three strategies to help ensure the accuracy of information you include in business messages.

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As business communication models evolve, the lines separating oral, electronic, and written media have become more distinct and easier to define.

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