Question 1

The three primary steps involved in preparing a business message are

Accepted Answer

A) planning, writing, and completing. 
B) informing, persuading, and collaborating. 
C) defining the purpose, the main idea, and the topic. 
D) satisfying the audience's informational, motivational, and practical needs. 
A) planning, writing, and completing. 
B) informing, persuading, and collaborating. 
C) defining the purpose, the main idea, and the topic. 
D) satisfying the audience's informational, motivational, and practical needs.

Question 2

Briefly define media richness, and provide at least one example each of a rich medium and a lean medium.

Accepted Answer

Media richness is the value of a communi

Question 3

After sending project cost estimates to a longtime client, you realize you failed to include information on some discount options. The best thing to do is

Accepted Answer

A) take no action. 
B) blame someone else. 
C) contact the primary audience immediately and correct the error. 
D) start looking for a new job. 
A) take no action. 
B) blame someone else. 
C) contact the primary audience immediately and correct the error. 
D) start looking for a new job.

Question 4

In general, for internal communication, the higher up your message goes, the

Accepted Answer

A) more details people want to see. 
B) fewer details people want to see. 
C) less likely you are to run into ethical problems. 
D) more likely you are to run into ethical problems. 
A) more details people want to see. 
B) fewer details people want to see. 
C) less likely you are to run into ethical problems. 
D) more likely you are to run into ethical problems.

Question 5

Despite the advantages of electronic media, the growth of electronic communication options has caused great frustration for many audiences.

Accepted Answer

A) True 
 B)False

Question 6

The scope of a business message pertains to

Accepted Answer

A) a specific statement about the overall subject of the message. 
B) the range of information you present to support your main idea. 
C) the efforts you expend when you proofread the message. 
D) the act of conveying the message through more than one informational cue. 
A) a specific statement about the overall subject of the message. 
B) the range of information you present to support your main idea. 
C) the efforts you expend when you proofread the message. 
D) the act of conveying the message through more than one informational cue.

Question 7

List at least three helpful questions to ask in evaluating the purpose of a message.

Accepted Answer

Once you have determined the specific pu

Question 8

Messages should contain supporting detail and background information when

Accepted Answer

A) you expect a favorable response. 
B) you and your audience do not share the same general background. 
C) you and your audience share the same general background. 
D) all of the above are the case. 
A) you expect a favorable response. 
B) you and your audience do not share the same general background. 
C) you and your audience share the same general background. 
D) all of the above are the case.

Question 9

Infographics refers to messages that combine powerful visuals with supporting text.

Accepted Answer

A) True 
 B)False

Question 10

Informal techniques for gathering insights and focusing your research efforts do not include

Accepted Answer

A) listening to the community. 
B) asking the audience for input. 
C) distributing questionnaires and surveys. 
D) reviewing reports and other company documents. 
A) listening to the community. 
B) asking the audience for input. 
C) distributing questionnaires and surveys. 
D) reviewing reports and other company documents.

Question 11

The ________ of a message is its overall subject, while the ________ is a specific statement about that overall subject.

Accepted Answer

A) medium, theme 
B) topic, main idea 
C) scope, purpose 
D) focal point, rationale 
A) medium, theme 
B) topic, main idea 
C) scope, purpose 
D) focal point, rationale

Question 12

In today's fast-paced environment, traditional business messages rely primarily on graphical elements, with occasional support from text.

Accepted Answer

A) True 
 B)False

Question 13

During the planning step you need to analyze your ________, including its size and composition, existing knowledge about the subject, and probable reaction to your message.

Accepted Answer

audience
Explanation:Your audi

Question 14

Whatever the length of your message, you should limit the number of major support points to roughly

Accepted Answer

A) two. 
B) three. 
C) six. 
D) ten. 
A) two. 
B) three. 
C) six. 
D) ten.

Question 15

Briefly explain how the growth of electronic communication has become both a blessing and a curse for business communicators.

Accepted Answer

The proliferation of electronic communic

Question 16

When you get a vague request for information, the best way to handle it is to provide all the information you can and allow the audience to pick and choose what is useful to them.

Accepted Answer

A) True 
 B)False

Question 17

Briefly describe how to meet an unfamiliar audience's informational needs.

Accepted Answer

When you don't know your audie

Question 18

Which of the following is not listed among factors to consider when choosing a medium for your message?

Accepted Answer

A) Urgency 
B) Cost 
C) Sender preferences 
D) Audience preferences 
A) Urgency 
B) Cost 
C) Sender preferences 
D) Audience preferences

Question 19

Which of the following is an example of a message topic?

Accepted Answer

A) "To get the board of directors to increase the research and development budget" 
B) "Competitors spend more than our company does on research and development" 
C) "Funding for research and development" 
D) "The research and development budget is inadequate in our competitive marketplace" 
A) "To get the board of directors to increase the research and development budget" 
B) "Competitors spend more than our company does on research and development" 
C) "Funding for research and development" 
D) "The research and development budget is inadequate in our competitive marketplace"

Question 20

A knowledge-management system

Accepted Answer

A) helps companies limit the amount of information employees store on the network. 
B) enables organizations to test employees periodically to ensure they are doing adequate research. 
C) is a centralized database of experiences and insights of employees throughout an organization. 
D) is a tool for creating a bibliography when writing long reports. 
A) helps companies limit the amount of information employees store on the network. 
B) enables organizations to test employees periodically to ensure they are doing adequate research. 
C) is a centralized database of experiences and insights of employees throughout an organization. 
D) is a tool for creating a bibliography when writing long reports.

Exam 4: Planning Business Messages

The three primary steps involved in preparing a business message are

Briefly define media richness, and provide at least one example each of a rich medium and a lean medium.

After sending project cost estimates to a longtime client, you realize you failed to include information on some discount options. The best thing to do is

In general, for internal communication, the higher up your message goes, the

Despite the advantages of electronic media, the growth of electronic communication options has caused great frustration for many audiences.

The scope of a business message pertains to

List at least three helpful questions to ask in evaluating the purpose of a message.

Messages should contain supporting detail and background information when

Infographics refers to messages that combine powerful visuals with supporting text.

Informal techniques for gathering insights and focusing your research efforts do not include

The ________ of a message is its overall subject, while the ________ is a specific statement about that overall subject.

In today's fast-paced environment, traditional business messages rely primarily on graphical elements, with occasional support from text.

During the planning step you need to analyze your ________, including its size and composition, existing knowledge about the subject, and probable reaction to your message.

Whatever the length of your message, you should limit the number of major support points to roughly

Briefly explain how the growth of electronic communication has become both a blessing and a curse for business communicators.

When you get a vague request for information, the best way to handle it is to provide all the information you can and allow the audience to pick and choose what is useful to them.

Briefly describe how to meet an unfamiliar audience's informational needs.

Which of the following is not listed among factors to consider when choosing a medium for your message?

Which of the following is an example of a message topic?

A knowledge-management system

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Writing Business Messages

Completing Business Messages

Electronic Media

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, Mechanics, and Usage

Format and Layout of Business Documents

Documentation of Report Sources

Filters

The of a message is its overall subject, while the is a specific statement about that overall subject.