Exam 5: Understanding Consumer Behavior

The five roles of individual family members in the consumer purchase decision process are

Glow Pets, from the makers of Pillow Pets, are a light-up pillow product designed for young children. The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark. The company aired ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet, making parents and kids alike desire such a situation. The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?

Which problem solving variation would likely be used for winter coats, sheets, movie tickets, or pressure cookers?

In the Maslow hierarchy of needs, water, food, and shelter would be considered ________ needs.

Which of the following statements about Hispanic buying patterns is most accurate?

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large and elaborate arrangement. The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

All of the following are part of the physical surroundings of a retail store that can influence how purchase decisions except which?

Friendship in the Maslow hierarchy of needs is an example of a ________ need.

There are five stages in the consumer purchase decision process. Immediately following the information search stage is

In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have high resources and are social and spontaneous. They are first in, first out of trend adoption.

High-involvement purchases typically have which of the following characteristics?

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

For high-involvement purchases, consumers typically do all of the following except which?

How would consumers who purchased a new and innovative Nike LeBron 17 basketball shoe for $185 try to reduce any cognitive dissonance they feel?

If you read the chapters from your marketing text the night before this test and still could not remember several of the definitions for marketing terms, you may be experiencing

Which of the following products and services is an example of a low-involvement purchase?

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as ________ needs.

The VALS framework

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars. If a consumer used these attributes in evaluating this vehicle against others, the attributes would be considered

Kelsey goes shopping with a friend and notices her friend's trendy sandals. She thinks of her own sandals and the strap that recently broke and realizes she needs a new pair. In which stage of the consumer purchase decision process was Kelsey when she had this realization?