Question 1

All of the following would impact your decision about when to buy an offering except which?

Accepted Answer

A)  The manufacturer is currently offering a $25 rebate. 
B)  You don't have the money now and don't get paid until Friday. 
C)  The product is on sale. 
D)  The store is closing in 10 minutes. 
E)  The retailer's return policy is very lenient. 
A)  The manufacturer is currently offering a $25 rebate. 
B)  You don't have the money now and don't get paid until Friday. 
C)  The product is on sale. 
D)  The store is closing in 10 minutes. 
E)  The retailer's return policy is very lenient.

Question 2

Research has found that for many products, including soft drinks, coffee, and cosmetics, consumers are unable to distinguish among brands in blind tests (i.e., taste or other use of the products without labels). Nonetheless, even when prices are similar, consumers have strong preferences for specific brands. They may buy out of habit, which is the basis of

Accepted Answer

A)  extended problem solving. 
B)  limited problem solving. 
C)  routine problem solving. 
D)  high-involvement problem solving. 
E)  personal problem solving. 
A)  extended problem solving. 
B)  limited problem solving. 
C)  routine problem solving. 
D)  high-involvement problem solving. 
E)  personal problem solving.

Question 3

What is a subculture? Which American racial/ethnic subcultures subcultures are most frequently targeted by marketers and why?

Accepted Answer

Subculture refers to a subgroup with uni

Question 4

Figure 5-6
-According to Figure 5-6 above, A defines what level in the Maslow hierarchy of needs?

Accepted Answer

A)  self-actualization 
B)  safety 
C)  social 
D)  personal 
E)  physiological 
A)  self-actualization 
B)  safety 
C)  social 
D)  personal 
E)  physiological

Question 5

Stephan was excited about his newly purchased laptop. It had all the features he wanted and was very fast with a great display for his gaming. In addition, the $1,200 price tag was reasonable. The same day he took it out of the box, he saw an online special for a similar computer, on sale for only $1,000. Suddenly he began to doubt his purchase decision and worried that maybe he hadn't gotten such a good deal. Stephan was most likely experiencing

Accepted Answer

A)  limited problem solving. 
B)  cognitive dissonance. 
C)  selective discord. 
D)  product conflict. 
E)  product uncertainty. 
A)  limited problem solving. 
B)  cognitive dissonance. 
C)  selective discord. 
D)  product conflict. 
E)  product uncertainty.

Question 6

Individuals who exert direct or indirect social influence over others are referred to as

Accepted Answer

A)  decision makers. 
B)  achievers. 
C)  innovators. 
D)  buzz managers. 
E)  opinion leaders. 
A)  decision makers. 
B)  achievers. 
C)  innovators. 
D)  buzz managers. 
E)  opinion leaders.

Question 7

________ often occurs in the postpurchase stage of the consumer decision process, when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.

Accepted Answer

A)  Selective retention 
B)  Selective comprehension 
C)  Selective exposure 
D)  Selective perception 
E)  Stimulus discrimination 
A)  Selective retention 
B)  Selective comprehension 
C)  Selective exposure 
D)  Selective perception 
E)  Stimulus discrimination

Question 8

________ influences on consumer behavior result from three sources: consumer socialization, passage through the family life cycle, and decision making within the family or household.

Accepted Answer

A)  Lifestyle 
B)  Situational 
C)  Social 
D)  Family 
E)  Personal 
A)  Lifestyle 
B)  Situational 
C)  Social 
D)  Family 
E)  Personal

Question 9

When strolling through the grocery store, a toddler tells her mother, "Yuck, I don't like peas." Her mother puts down the peas and chooses green beans instead. The role of the toddler in this purchase was that of

Accepted Answer

A)  information gatherer. 
B)  influencer. 
C)  purchaser. 
D)  decision maker. 
E)  user. 
A)  information gatherer. 
B)  influencer. 
C)  purchaser. 
D)  decision maker. 
E)  user.

Question 10

Retailers can reduce problems associated with selective retention by

Accepted Answer

A)  hiring well-known celebrities to sponsor their products. 
B)  adding more end-aisle and other point-of-purchase displays throughout the store. 
C)  providing brochures for consumers to take home. 
D)  adopting advertising campaigns that use bright colors and a new selection of popular background music. 
E)  offering extended service warranties. 
A)  hiring well-known celebrities to sponsor their products. 
B)  adding more end-aisle and other point-of-purchase displays throughout the store. 
C)  providing brochures for consumers to take home. 
D)  adopting advertising campaigns that use bright colors and a new selection of popular background music. 
E)  offering extended service warranties.

Question 11

After a problem has been recognized in the consumer purchase decision process, the consumer proceeds to the second stage known as

Accepted Answer

A)  information search. 
B)  purchase decision. 
C)  alternative evaluation. 
D)  opportunity identification. 
E)  problem recognition. 
A)  information search. 
B)  purchase decision. 
C)  alternative evaluation. 
D)  opportunity identification. 
E)  problem recognition.

Question 12

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private showing of the line. This group consists of ________ for activewear clothing.

Accepted Answer

A)  lifestyle makers 
B)  aspirational people 
C)  autonomous leaders 
D)  opinion leaders 
E)  joint decision makers 
A)  lifestyle makers 
B)  aspirational people 
C)  autonomous leaders 
D)  opinion leaders 
E)  joint decision makers

Question 13

In the Maslow hierarchy of needs, those needs that are basic to survival and must be satisfied first are referred to as

Accepted Answer

A)  physiological needs. 
B)  safety needs. 
C)  social needs. 
D)  personal needs. 
E)  self-actualization needs. 
A)  physiological needs. 
B)  safety needs. 
C)  social needs. 
D)  personal needs. 
E)  self-actualization needs.

Question 14

The BMW StreetCarver is a $495 skateboard that features BMW's technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves. BMW wants its skateboard to be within the consideration set of potential skateboard buyers. In this case, it will most likely focus on

Accepted Answer

A)  reducing the postpurchase dissatisfaction that may result from purchasing its product. 
B)  making sure its representatives attend sporting events such as ESPN's X-Games to get new product ideas. 
C)  making appeals directed toward motivational ego needs. 
D)  explaining the stability and control aspects of the StreetCarver in its advertising messages. 
E)  creating personality profiles for skateboarders. 
A)  reducing the postpurchase dissatisfaction that may result from purchasing its product. 
B)  making sure its representatives attend sporting events such as ESPN's X-Games to get new product ideas. 
C)  making appeals directed toward motivational ego needs. 
D)  explaining the stability and control aspects of the StreetCarver in its advertising messages. 
E)  creating personality profiles for skateboarders.

Question 15

The influencing of people during conversations is referred to as

Accepted Answer

A)  opinion formation. 
B)  peer persuasion. 
C)  interpersonal gossip. 
D)  word of mouth. 
E)  consumer socialization. 
A)  opinion formation. 
B)  peer persuasion. 
C)  interpersonal gossip. 
D)  word of mouth. 
E)  consumer socialization.

Question 16

Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S10 rather than those other smartphones I was considering. Look at this incredible display, and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?

Accepted Answer

A)  problem recognition 
B)  information search 
C)  alternative evaluation 
D)  purchase decision 
E)  postpurchase behavior 
A)  problem recognition 
B)  information search 
C)  alternative evaluation 
D)  purchase decision 
E)  postpurchase behavior

Question 17

Figure 5-1
-In Figure 5-1 above, B represents which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision 
B)  information search 
C)  problem recognition 
D)  alternative evaluation 
E)  financial consideration 
A)  purchase decision 
B)  information search 
C)  problem recognition 
D)  alternative evaluation 
E)  financial consideration

Question 18

Figure 5-2
-Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models. A number of factors are listed, such as retail price, audio quality, and camera quality. These factors are the typical ________ for smartphones.

Accepted Answer

A)  consideration sets 
B)  evaluative criteria 
C)  value propositions 
D)  quality considerations 
E)  core benefits 
A)  consideration sets 
B)  evaluative criteria 
C)  value propositions 
D)  quality considerations 
E)  core benefits

Question 19

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

Accepted Answer

A)  the physical effort spent on these actions. 
B)  the financial limitations one must overcome to accomplish these actions. 
C)  the mental and social processes that come before and after these actions. 
D)  the emotional processes that occur during these actions. 
E)  the cognitive and attitudinal processes that must be learned to complete these actions. 
A)  the physical effort spent on these actions. 
B)  the financial limitations one must overcome to accomplish these actions. 
C)  the mental and social processes that come before and after these actions. 
D)  the emotional processes that occur during these actions. 
E)  the cognitive and attitudinal processes that must be learned to complete these actions.

Question 20

Psychologists point out that an individual's needs may be hierarchical; that is, once one set of needs is met, people seek to satisfy the next set of needs in the hierarchy. Name each of the five levels in Maslow's hierarchy of needs in order and give an example of each.

Accepted Answer

Physiological needs, the lowest level in

All of the following would impact your decision about when to buy an offering except which?

What is a subculture? Which American racial/ethnic subcultures subcultures are most frequently targeted by marketers and why?

Figure 5-6 -According to Figure 5-6 above, A defines what level in the Maslow hierarchy of needs?

Individuals who exert direct or indirect social influence over others are referred to as

________ often occurs in the postpurchase stage of the consumer decision process, when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.

________ influences on consumer behavior result from three sources: consumer socialization, passage through the family life cycle, and decision making within the family or household.

When strolling through the grocery store, a toddler tells her mother, "Yuck, I don't like peas." Her mother puts down the peas and chooses green beans instead. The role of the toddler in this purchase was that of

Retailers can reduce problems associated with selective retention by

After a problem has been recognized in the consumer purchase decision process, the consumer proceeds to the second stage known as

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private showing of the line. This group consists of ________ for activewear clothing.

In the Maslow hierarchy of needs, those needs that are basic to survival and must be satisfied first are referred to as

The influencing of people during conversations is referred to as

Figure 5-1 -In Figure 5-1 above, B represents which stage of the consumer purchase decision process?

Figure 5-2 -Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models. A number of factors are listed, such as retail price, audio quality, and camera quality. These factors are the typical ________ for smartphones.

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

Psychologists point out that an individual's needs may be hierarchical; that is, once one set of needs is met, people seek to satisfy the next set of needs in the hierarchy. Name each of the five levels in Maslow's hierarchy of needs in order and give an example of each.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

Exam 5: Understanding Consumer Behavior

All of the following would impact your decision about when to buy an offering except which?

What is a subculture? Which American racial/ethnic subcultures subcultures are most frequently targeted by marketers and why?

Figure 5-6 -According to Figure 5-6 above, A defines what level in the Maslow hierarchy of needs?

Individuals who exert direct or indirect social influence over others are referred to as

________ often occurs in the postpurchase stage of the consumer decision process, when consumers notice and read advertisements for the brand they just bought as evidence to support their decision.

________ influences on consumer behavior result from three sources: consumer socialization, passage through the family life cycle, and decision making within the family or household.

When strolling through the grocery store, a toddler tells her mother, "Yuck, I don't like peas." Her mother puts down the peas and chooses green beans instead. The role of the toddler in this purchase was that of

Retailers can reduce problems associated with selective retention by

After a problem has been recognized in the consumer purchase decision process, the consumer proceeds to the second stage known as

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private showing of the line. This group consists of ________ for activewear clothing.

In the Maslow hierarchy of needs, those needs that are basic to survival and must be satisfied first are referred to as

The influencing of people during conversations is referred to as

Figure 5-1 -In Figure 5-1 above, B represents which stage of the consumer purchase decision process?

Figure 5-2 -Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models. A number of factors are listed, such as retail price, audio quality, and camera quality. These factors are the typical ________ for smartphones.

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

Psychologists point out that an individual's needs may be hierarchical; that is, once one set of needs is met, people seek to satisfy the next set of needs in the hierarchy. Name each of the five levels in Maslow's hierarchy of needs in order and give an example of each.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters