Question 1

In the VALS framework, a person's resources include all of the following except which?

Accepted Answer

A)  self-confidence 
B)  curiosity 
C)  motivation 
D)  information seeking 
E)  risk-taking 
A)  self-confidence 
B)  curiosity 
C)  motivation 
D)  information seeking 
E)  risk-taking

Question 2

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

Accepted Answer

A)  values. 
B)  attitudes. 
C)  beliefs. 
D)  predispositions. 
E)  opinions. 
A)  values. 
B)  attitudes. 
C)  beliefs. 
D)  predispositions. 
E)  opinions.

Question 3

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Accepted Answer

A)  information search 
B)  purchase decision 
C)  alternative evaluation 
D)  postpurchase behavior 
E)  problem recognition 
A)  information search 
B)  purchase decision 
C)  alternative evaluation 
D)  postpurchase behavior 
E)  problem recognition

Question 4

All of the following variables are central to how consumers learn from repeated experience except which?

Accepted Answer

A)  purchase 
B)  reinforcement 
C)  response 
D)  drive 
E)  cue 
A)  purchase 
B)  reinforcement 
C)  response 
D)  drive 
E)  cue

Question 5

Reference groups refer to

Accepted Answer

A)  the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors. 
B)  individuals who exert direct or indirect social influence over others. 
C)  people to whom an individual looks as a basis for self-appraisal or as a source of personal standards. 
D)  those buyers who, through the size of their purchases, affect where marketing dollars will be spent. 
E)  those with whom a person does not wish to be a member of or identified. 
A)  the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors. 
B)  individuals who exert direct or indirect social influence over others. 
C)  people to whom an individual looks as a basis for self-appraisal or as a source of personal standards. 
D)  those buyers who, through the size of their purchases, affect where marketing dollars will be spent. 
E)  those with whom a person does not wish to be a member of or identified.

Question 6

Consumer behavior refers to

Accepted Answer

A)  the aspects of a consumer's decision-making processes that cannot be measured. 
B)  the actions a person takes in purchasing and using products and services, including the mental and social processes before and after them. 
C)  the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume. 
D)  the mental and social processes related to purchasing that are innate in a person from birth. 
E)  those purchasing behaviors that result from (1) repeated experience and (2) reasoning. 
A)  the aspects of a consumer's decision-making processes that cannot be measured. 
B)  the actions a person takes in purchasing and using products and services, including the mental and social processes before and after them. 
C)  the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume. 
D)  the mental and social processes related to purchasing that are innate in a person from birth. 
E)  those purchasing behaviors that result from (1) repeated experience and (2) reasoning.

Question 7

When an elementary school teacher was returning to school in the fall, she wanted to buy markers and craft paper. She remembered the discount website she visited last year for her purchases, so she started there to see if the website still carried the items previously purchased. Which best describes the information search method used by the teacher?

Accepted Answer

A)  personal external source 
B)  public external source 
C)  market-dominated external source 
D)  internal search 
E)  market-dominated internal source 
A)  personal external source 
B)  public external source 
C)  market-dominated external source 
D)  internal search 
E)  market-dominated internal source

Question 8

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?

Accepted Answer

A)  prepurchase behavior 
B)  alternative evaluation 
C)  purchase decision 
D)  problem recognition 
E)  information search 
A)  prepurchase behavior 
B)  alternative evaluation 
C)  purchase decision 
D)  problem recognition 
E)  information search

Question 9

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for the latest information about alternative brands. She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong. In making her decision, Elizabeth will engage in which of the following problem-solving variations?

Accepted Answer

A)  limited problem solving 
B)  extended problem solving 
C)  routine problem solving 
D)  alternative problem solving 
E)  integrated problem solving 
A)  limited problem solving 
B)  extended problem solving 
C)  routine problem solving 
D)  alternative problem solving 
E)  integrated problem solving

Question 10

Self-concept is

Accepted Answer

A)  the degree to which a person is influenced by situational influences. 
B)  the need for personal fulfillment. 
C)  the way people see themselves and the way they believe others see them. 
D)  the degree to which a person trusts his or her own judgment in a purchase situation. 
E)  the degree to which a person is influenced by psychological influences. 
A)  the degree to which a person is influenced by situational influences. 
B)  the need for personal fulfillment. 
C)  the way people see themselves and the way they believe others see them. 
D)  the degree to which a person trusts his or her own judgment in a purchase situation. 
E)  the degree to which a person is influenced by psychological influences.

Question 11

Status in the Maslow hierarchy of needs is an example of a ________ need.

Accepted Answer

A)  self-actualization 
B)  personal 
C)  social 
D)  safety 
E)  physiological 
A)  self-actualization 
B)  personal 
C)  social 
D)  safety 
E)  physiological

Question 12

Where are you most likely to find influencer marketing?

Accepted Answer

A)  Instagram and YouTube 
B)  national newspapers like USA Today 
C)  Hulu and Netflix 
D)  popular fashion magazines like Vogue 
E)  radio, including satellite radio 
A)  Instagram and YouTube 
B)  national newspapers like USA Today 
C)  Hulu and Netflix 
D)  popular fashion magazines like Vogue 
E)  radio, including satellite radio

Question 13

Five situational influences have an impact on a consumer's purchase decision process. One of these is

Accepted Answer

A)  competitive offerings. 
B)  core values. 
C)  perception. 
D)  consumer socialization. 
E)  physical surroundings. 
A)  competitive offerings. 
B)  core values. 
C)  perception. 
D)  consumer socialization. 
E)  physical surroundings.

Question 14

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as

Accepted Answer

A)  consumer assimilation. 
B)  consumer socialization. 
C)  consumer lifestyle. 
D)  purchase decision process. 
E)  purchasing enculturation. 
A)  consumer assimilation. 
B)  consumer socialization. 
C)  consumer lifestyle. 
D)  purchase decision process. 
E)  purchasing enculturation.

Question 15

The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as

Accepted Answer

A)  motivation. 
B)  attitude formation. 
C)  learning. 
D)  perception. 
E)  a self-concept. 
A)  motivation. 
B)  attitude formation. 
C)  learning. 
D)  perception. 
E)  a self-concept.

Question 16

________ occurs when a response elicited by one stimulus (cue) is generalized to another stimulus. Using the same brand name for different products is an application of this concept.

Accepted Answer

A)  Selective comprehension 
B)  Selective retention 
C)  Stimulus generalization 
D)  Stimulus discrimination 
E)  Routine problem solving 
A)  Selective comprehension 
B)  Selective retention 
C)  Stimulus generalization 
D)  Stimulus discrimination 
E)  Routine problem solving

Question 17

Define motivation and personality and how they impact marketing.

Accepted Answer

Motivation is the energizing force that

Question 18

Chanel No. 5 fragrances would satisfy needs at what level of the Maslow hierarchy?

Accepted Answer

A)  physiological 
B)  self-actualization 
C)  personal 
D)  safety 
E)  social 
A)  physiological 
B)  self-actualization 
C)  personal 
D)  safety 
E)  social

Question 19

Define consumer socialization.

Accepted Answer

Consumer socialization is a process by w

Question 20

An attitude refers to

Accepted Answer

A)  a person's consistent behaviors or responses to recurring situations. 
B)  the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. 
C)  a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people. 
D)  the feelings one has about the preferable modes of conduct that tend to persist over time. 
E)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
A)  a person's consistent behaviors or responses to recurring situations. 
B)  the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. 
C)  a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people. 
D)  the feelings one has about the preferable modes of conduct that tend to persist over time. 
E)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.

Exam 5: Understanding Consumer Behavior

In the VALS framework, a person's resources include all of the following except which?

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

All of the following variables are central to how consumers learn from repeated experience except which?

Reference groups refer to

Consumer behavior refers to

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?

Self-concept is

Status in the Maslow hierarchy of needs is an example of a ________ need.

Where are you most likely to find influencer marketing?

Five situational influences have an impact on a consumer's purchase decision process. One of these is

The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as

The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as

________ occurs when a response elicited by one stimulus (cue) is generalized to another stimulus. Using the same brand name for different products is an application of this concept.

Define motivation and personality and how they impact marketing.

Chanel No. 5 fragrances would satisfy needs at what level of the Maslow hierarchy?

Define consumer socialization.

An attitude refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters