Exam 5: Understanding Consumer Behavior

Marketers recognize that people have an actual self-concept and

Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

At the ________ of the consumer purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

Among the three major racial/ethnic subcultures in the United States, African Americans rank as ________ in terms of spending power.

Lifestyle is

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

A consumer's purchases are often influenced by the views, opinions, or behavior of others. Two important aspects of personal influence to marketing are

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Many large companies use which metric to track the likelihood of their current customers engaging in positive and negative word of mouth behavior?

Evaluative criteria refer to

Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of which part of the consumer purchase decision process?

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

________ would be considered marketer-dominated source of information discovered during an external search during the purchase decision process.

Figure 5-6 -According to Figure 5-6 above, D defines what level in the Maslow hierarchy of needs?

A bike helmet would satisfy needs at what level of the Maslow hierarchy?

Edison noticed that prices at a new video game rental website were lower than those at most of the other gaming websites or retail stores such as Game Stop. He is exhibiting

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as ________, have high resources and a me-first, my family-first attitude. They are successful and work-oriented.

VALS groups of consumers motivated by ________ are those who are guided by knowledge and principle.

An ad for Brink's Home Security shows a woman using her treadmill, unaware that would-be robbers are just outside. They break down the front door, are startled by a loud alarm, and then run away. The woman answers an immediate call from the security company, and a representative reassures her that help is on the way. The ad is intended to appeal to which level of Maslow's hierarchy of needs?