Exam 5: Understanding Consumer Behavior

The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

In the VALS framework, consumers motivated by ideals are guided by knowledge and principles. One segment of the two ideals-motivated groups, known as ________, have higher resources and use "ought" and "should" benchmarks for social conduct.

Differences in ________ cause one person that sees a Cadillac to interpret it as mark of achievement, while another sees it as ostentatious.

Learning refers to

An ad for Colgate Visible White shows someone using the brand and getting whiter teeth. This is an example of

To facilitate the ________ stage in the consumer purchase decision process, Coppertone allocates a significant part of is marketing budget to make sure Coppertone products appear in any online searches about sunscreen.

Consumers with credit cards

Which problem-solving variation would normally be used to purchase items such as crackers or laundry detergent?

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would. This situation is most closely related to which of the following situational influences?

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's ________ in order to attract them as potential residents, part of its workforce, or vacationers.

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

What percentage of U.S. consumer product sales is directly based on word-of-mouth activity among friends, family, and colleagues?

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' ________ needs in the Maslow hierarchy of needs.

Satisfaction or dissatisfaction during __________ most strongly influences consumer communications and repeat-purchase behavior.

Which of the following statements about subliminal perception is most accurate?

An example of a marketer-dominated source of information consulted during an external search is

The way people see themselves and the way they believe others see them is referred to as

A college education would satisfy needs at what level of the Maslow hierarchy?

Spouse-dominant decision making implies that