Exam 5: Understanding Consumer Behavior

The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as

A reference group that a person wishes to be a member of or wishes to be identified with is referred to as ________ group.

In the Maslow hierarchy of needs, a health insurance policy would satisfy a ________ need.

There are five stages in the consumer purchase decision process. The first stage is

The long-running U.S. Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which level of Maslow's hierarchy of needs?

When purchasing a reusable water bottle, factors like durability, price, and temperature control that a consumer considers prior to purchase are called

In behavioral learning, a ________ is the reward that is given to a consumer.

The two major styles of family decision making are

In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new flat-screen TV for my apartment?"

Based on the stages of the family life cycle, which of the following groups most likely has the largest amount of discretionary income?

Josh told his father that the family needed a new computer, so his dad asked him to look into the latest products and their prices. Josh's mom asked that the new computer have an ergonomic keyboard because she has wrist problems. His sister Ann wanted the computer to have a lot of memory to edit videos. With this information, Josh's dad chose and ordered a Dell. Which best describes the roles each family member played in making this decision?

A local country club has a great golf course, swimming pool, tennis courts, and even a stable for horses. It also has numerous high-profile businesspeople, doctors, and local politicians as members. To attract new members, the club's board of directors should focus its marketing efforts on people who view its current members as ________ group.

Sources of external information that originate with the sellers of products and services and include advertising, company websites, salespeople, and point-of-purchase displays in stores are referred to as

________ is an example of a public source of information consulted during an external search as part of the purchase decision process.

You will be graduating soon and have been offered what you consider the job of your dreams. The new position, however, requires some traveling so you will need a car. You currently do not have one. What decision process will you go through to purchase an automobile?

All of the following are examples of marketer-dominated sources of information consulted during an external search except which?

Those behaviors that result from repeated experience and reasoning are referred to as

Asian Americans who are conversant in English, highly educated, hold professional and managerial positions, and exhibit buying patterns very much like typical American consumers are referred to as ________ Asian Americans.

Figure 5-5 -In Figure 5-5 above, C represents the ________ influences that can affect the consumer purchase decision process.

Advertising explains that the drug Plavix works by preventing plaque buildup in arteries that can cause heart attack and stroke. This is an example of