Exam 5: Understanding Consumer Behavior

Carlos plans to go for a run after his classes are over. As he is getting dressed, he notices that one of the seams is unravelling in his favorite shorts, and he thinks it is about time for ones. In which stage of the consumer purchase decision process is Carlos at that moment?

Figure 5-2 -Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models. Each column shows a brand like Apple, HTC, LG, Motorola, and Samsung. These brands are referred to as the ________ when consumers use these smartphone ratings to evaluate the products.

Which list below presents the Maslow hierarchy of needs in its correct order, beginning with the lowest level need and moving up to the highest level need?

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Facebook?

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

What percentage of all consumer conversations about brands happen face-to-face?

You are sleepy before your 8 a.m. class and you notice the Starbucks on the walk to school. You stop for a drink and purchase something new that you really enjoy. The next day you do the same, and soon this has become a habit. This process is an example of

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process, the two remaining choices are

Which of the following statements about family decision making is most accurate?

Consumers accompanied by children

You have determined you want to buy an advanced hybrid vehicle, and a visit to Ford's website reveals that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology. You are currently in which stage of the consumer purchase decision process for this type of automobile?

If you hold a personal value of thriftiness, then you probably will have a favorable ________ toward automobiles with good fuel economy.

A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Which of the following is an aspect of this personal influence?

In the VALS framework, two segments are not confined to a single primary motivation and stand apart based on their abundance or lack of

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision making.

"Which brand of salad dressing does my mom buy?" would be a question asked during the ________ stage in the consumer purchase decision process.

The book The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages, which reflect what kind of potential influence on the consumer decision-making process?

Explain the differences between routine problem solving, limited problem solving, and extended problem solving. Give an example of when each might be used.

________ search for information is likely when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.

Comparative advertising, in which one brand is compared to another, is intended to cause consumers to perceive differences between the products featured in the advertising. Marketers who employ comparative advertising are trying to use ________ to make consumers believe that their products are better than competitors' offerings.