Exam 5: Understanding Consumer Behavior

In the Maslow hierarchy of needs, those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as ________ needs.

A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as

As a result of ________, consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.

You have just purchased an Amazon Fire HD 10 tablet device. After you receive it at your door, you brood about whether your choice was right or whether you should have bought a Samsung Galaxy Tab S6, for which you have seen many ads on social media. This is most likely an example of

Cognitive dissonance refers to

Three teenage girls spent an hour at a store trying on various outfits, looking at possible combinations, and asking each other, "How do you think this looks on me?" This situation is most closely related to which of the following situational influences?

An enduring characteristic within a person or in his or her relationship with others is referred to as

Perceived risk is

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Staying at a luxury hotel would satisfy needs at what two levels of the Maslow hierarchy?

When conducting an information search in the purchase decision process, a consumer may use various product-rating organizations, government agencies, and TV consumer programs known as

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware is referred to as the

Charlie was standing outside his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 64-gigabyte iPad Pro. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?

A person's ability to perceive differences in stimuli is referred to as

Both in terms of population and spending power, which of the following is the largest racial/ethnic subculture in the United States?

For Coppertone products, evaluations in the postpurchase behavior stage of the consumer purchase decision process that are most likely to cause dissatisfaction are

A consumer journey map is a visual representation of

Tracy stopped by a vending machine at 10:00 a.m. Even though she wanted to get a soda, she thought it was too early for that and chose a bottled juice instead. This purchase is an example of which situational influence?

Which of the following is more essential as a strategy for a low-involvement offering than a high-involvement one?