Question 1

Figure 9-1
-According to Figure 9-1 above, column C would represent which type of product?

Accepted Answer

A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought 
A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought

Question 2

Products that usually last over many uses, such as cars and appliances, are referred to as

Accepted Answer

A)  endurable goods. 
B)  nondisposable goods. 
C)  imperishable goods. 
D)  reliable products. 
E)  durable goods. 
A)  endurable goods. 
B)  nondisposable goods. 
C)  imperishable goods. 
D)  reliable products. 
E)  durable goods.

Question 3

A full-scale operating model of the product or service under development is referred to as a

Accepted Answer

A)  sample. 
B)  framework. 
C)  template. 
D)  prototype. 
E)  blueprint. 
A)  sample. 
B)  framework. 
C)  template. 
D)  prototype. 
E)  blueprint.

Question 4

How is inventory of services different from that of products?

Accepted Answer

A)  Time is less important to customers of services than customers of products. 
B)  Only service inventory can be reduced through more efficient movement of products. 
C)  There are larger costs associated with the handling of service inventory. 
D)  Unlike goods providers, the service provider is often unavailable when there is a demand for the service. 
E)  Service inventory costs are related to idle production capacity rather than storage or perishability. 
A)  Time is less important to customers of services than customers of products. 
B)  Only service inventory can be reduced through more efficient movement of products. 
C)  There are larger costs associated with the handling of service inventory. 
D)  Unlike goods providers, the service provider is often unavailable when there is a demand for the service. 
E)  Service inventory costs are related to idle production capacity rather than storage or perishability.

Question 5

Marketing Dashboard Map
-The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Accepted Answer

A)  commercialization process. 
B)  SWOT process. 
C)  business prospect development cycle. 
D)  opportunity stage gate sequence. 
E)  new-product development process. 
A)  commercialization process. 
B)  SWOT process. 
C)  business prospect development cycle. 
D)  opportunity stage gate sequence. 
E)  new-product development process.

Question 6

Which of the following is considered a service?

Accepted Answer

A)  a presidential candidate 
B)  a bicycle 
C)  a taco 
D)  a marathon 
E)  environmentalism 
A)  a presidential candidate 
B)  a bicycle 
C)  a taco 
D)  a marathon 
E)  environmentalism

Question 7

Services can be classified according to whether the

Accepted Answer

A)  provider is national or global in its reach. 
B)  provider uses independent contractors or not. 
C)  provider is privately owned or publicly owned. 
D)  provider allows franchising or not. 
E)  service is provided by business firms, nonprofit organizations, or government agencies. 
A)  provider is national or global in its reach. 
B)  provider uses independent contractors or not. 
C)  provider is privately owned or publicly owned. 
D)  provider allows franchising or not. 
E)  service is provided by business firms, nonprofit organizations, or government agencies.

Question 8

What does it mean when we say services are intangible? How do marketers of services overcome the problems associated with intangibility?

Accepted Answer

The intangibility of services means that

Question 9

A product can be classified as new if it ________ from existing products.

Accepted Answer

A)  is functionally different 
B)  is different in color 
C)  is different in its packaging 
D)  is different in price 
E)  requires a different distribution channel 
A)  is functionally different 
B)  is different in color 
C)  is different in its packaging 
D)  is different in price 
E)  requires a different distribution channel

Question 10

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls, listen to music, and access messages by voice or touch while driving is referred to as

Accepted Answer

A)  iPod. 
B)  iCloud. 
C)  iCar. 
D)  iPad. 
E)  CarPlay. 
A)  iPod. 
B)  iCloud. 
C)  iCar. 
D)  iPad. 
E)  CarPlay.

Question 11

Which of the following is an example of a product line?

Accepted Answer

A)  Listerine mouthwash 
B)  Zephyrhills natural spring water in eight-ounce bottles 
C)  The Yellow Pages for Gainesville, Florida 
D)  Alex and Ani bracelets 
E)  Samsung Galaxy Edge S9 
A)  Listerine mouthwash 
B)  Zephyrhills natural spring water in eight-ounce bottles 
C)  The Yellow Pages for Gainesville, Florida 
D)  Alex and Ani bracelets 
E)  Samsung Galaxy Edge S9

Question 12

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Accepted Answer

A)  idea generation 
B)  screening and evaluation 
C)  business analysis 
D)  development 
E)  new-product strategy development 
A)  idea generation 
B)  screening and evaluation 
C)  business analysis 
D)  development 
E)  new-product strategy development

Question 13

Industrial services are support products that include items such as

Accepted Answer

A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services. 
A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services.

Question 14

The three categories for equipment-based services are

Accepted Answer

A)  unskilled labor, those operated by relatively unskilled operators, and automated (self-serve). 
B)  professionals, those operated by relatively unskilled operators, and automated (self-serve). 
C)  automated (self-serve), those operated by relatively unskilled operators, and those operated by skilled operators. 
D)  unskilled labor, skilled labor, and professionals. 
E)  those operated by skilled operators, unskilled labor, and professionals. 
A)  unskilled labor, those operated by relatively unskilled operators, and automated (self-serve). 
B)  professionals, those operated by relatively unskilled operators, and automated (self-serve). 
C)  automated (self-serve), those operated by relatively unskilled operators, and those operated by skilled operators. 
D)  unskilled labor, skilled labor, and professionals. 
E)  those operated by skilled operators, unskilled labor, and professionals.

Question 15

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Accepted Answer

A)  the first Apple iPhone 
B)  Atari, the first video game system 
C)  Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology 
D)  Dragon Naturally Speaking voice-recognition software 
E)  Naturalpoint Trakir, which replaces the computer mouse by tracking head movements 
A)  the first Apple iPhone 
B)  Atari, the first video game system 
C)  Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology 
D)  Dragon Naturally Speaking voice-recognition software 
E)  Naturalpoint Trakir, which replaces the computer mouse by tracking head movements

Question 16

Figure 9-3
-According to Figure 9-3 above, column C represents a

Accepted Answer

A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  spontaneous innovation. 
E)  simultaneous innovation. 
A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  spontaneous innovation. 
E)  simultaneous innovation.

Question 17

For shopping products, the consumer

Accepted Answer

A)  purchases the items frequently, conveniently, and with a minimum of effort. 
B)  compares several alternatives on criteria such as price, quality, or style. 
C)  makes a special effort to search out and buy the items. 
D)  does not know about the items or knows about them but does not initially buy them. 
E)  buys the items as a result of buying other consumer products, such as impulse purchases. 
A)  purchases the items frequently, conveniently, and with a minimum of effort. 
B)  compares several alternatives on criteria such as price, quality, or style. 
C)  makes a special effort to search out and buy the items. 
D)  does not know about the items or knows about them but does not initially buy them. 
E)  buys the items as a result of buying other consumer products, such as impulse purchases.

Question 18

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Accepted Answer

A)  product mix. 
B)  stock keeping units. 
C)  product category. 
D)  product class. 
E)  marketing category. 
A)  product mix. 
B)  stock keeping units. 
C)  product category. 
D)  product class. 
E)  marketing category.

Question 19

Figure 9-2
-Consider Figure 9-2 above. Services can be classified by their method of delivery. Box B represents

Accepted Answer

A)  equipment-based services. 
B)  technology-based services. 
C)  fee-based services. 
D)  people-based services. 
E)  nonprofit services. 
A)  equipment-based services. 
B)  technology-based services. 
C)  fee-based services. 
D)  people-based services. 
E)  nonprofit services.

Question 20

Simulated test markets (STMs) are often run in shopping malls where consumers are

Accepted Answer

A)  asked how much a person is willing to pay for an unfamiliar item. 
B)  asked whether they saw the firm's advertising campaign. 
C)  questioned about how often they are likely to shop in that particular location. 
D)  asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product. 
E)  shown the product or the product concept and are asked about usage, reasons for purchase, and important product attributes. 
A)  asked how much a person is willing to pay for an unfamiliar item. 
B)  asked whether they saw the firm's advertising campaign. 
C)  questioned about how often they are likely to shop in that particular location. 
D)  asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product. 
E)  shown the product or the product concept and are asked about usage, reasons for purchase, and important product attributes.

Figure 9-1 -According to Figure 9-1 above, column C would represent which type of product?

Products that usually last over many uses, such as cars and appliances, are referred to as

A full-scale operating model of the product or service under development is referred to as a

How is inventory of services different from that of products?

Marketing Dashboard Map -The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Which of the following is considered a service?

Services can be classified according to whether the

What does it mean when we say services are intangible? How do marketers of services overcome the problems associated with intangibility?

A product can be classified as new if it ________ from existing products.

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls, listen to music, and access messages by voice or touch while driving is referred to as

Which of the following is an example of a product line?

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Industrial services are support products that include items such as

The three categories for equipment-based services are

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Figure 9-3 -According to Figure 9-3 above, column C represents a

For shopping products, the consumer

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Figure 9-2 -Consider Figure 9-2 above. Services can be classified by their method of delivery. Box B represents

Simulated test markets (STMs) are often run in shopping malls where consumers are

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters

Exam 9: Developing New Products and Services

Figure 9-1 -According to Figure 9-1 above, column C would represent which type of product?

Products that usually last over many uses, such as cars and appliances, are referred to as

A full-scale operating model of the product or service under development is referred to as a

How is inventory of services different from that of products?

Marketing Dashboard Map -The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Which of the following is considered a service?

Services can be classified according to whether the

What does it mean when we say services are intangible? How do marketers of services overcome the problems associated with intangibility?

A product can be classified as new if it ________ from existing products.

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls, listen to music, and access messages by voice or touch while driving is referred to as

Which of the following is an example of a product line?

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Industrial services are support products that include items such as

The three categories for equipment-based services are

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Figure 9-3 -According to Figure 9-3 above, column C represents a

For shopping products, the consumer

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Figure 9-2 -Consider Figure 9-2 above. Services can be classified by their method of delivery. Box B represents

Simulated test markets (STMs) are often run in shopping malls where consumers are

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters