Question 1

The screening and evaluation stage of the new-product process involves

Accepted Answer

A)  internal and external appraisals of new-product ideas. 
B)  product selection and budgeting projections. 
C)  business and cost analyses. 
D)  patent searches and environmental scanning. 
E)  idea selection and prototype development. 
A)  internal and external appraisals of new-product ideas. 
B)  product selection and budgeting projections. 
C)  business and cost analyses. 
D)  patent searches and environmental scanning. 
E)  idea selection and prototype development.

Question 2

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

Accepted Answer

A)  scones with coffee-flavored cream frosting. 
B)  an Omega-3 enriched SKU for the Philadelphia cream cheese line. 
C)  a carbonated yogurt called Go-Gurt Fizzix. 
D)  deep fried chicken skins for people who cannot eat pork. 
E)  a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos. 
A)  scones with coffee-flavored cream frosting. 
B)  an Omega-3 enriched SKU for the Philadelphia cream cheese line. 
C)  a carbonated yogurt called Go-Gurt Fizzix. 
D)  deep fried chicken skins for people who cannot eat pork. 
E)  a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos.

Question 3

Which of the following is considered a durable good?

Accepted Answer

A)  necklace 
B)  scone 
C)  movie tickets 
D)  staples 
E)  voting 
A)  necklace 
B)  scone 
C)  movie tickets 
D)  staples 
E)  voting

Question 4

Developing a pool of concepts to serve as candidates for new products is the ________ stage of the new-product process.

Accepted Answer

A)  open innovation 
B)  screening and evaluation 
C)  product development 
D)  new-product strategy development 
E)  idea generation 
A)  open innovation 
B)  screening and evaluation 
C)  product development 
D)  new-product strategy development 
E)  idea generation

Question 5

Which of the following is a government agency that provides a service?

Accepted Answer

A)  SterileFeral 
B)  American Red Cross 
C)  Home Depot 
D)  United States Postal Service 
E)  Chase Bank 
A)  SterileFeral 
B)  American Red Cross 
C)  Home Depot 
D)  United States Postal Service 
E)  Chase Bank

Question 6

The demand for a business product that results from the demand for a consumer product is referred to as

Accepted Answer

A)  sequential demand. 
B)  selective demand. 
C)  primary demand. 
D)  secondary demand. 
E)  derived demand. 
A)  sequential demand. 
B)  selective demand. 
C)  primary demand. 
D)  secondary demand. 
E)  derived demand.

Question 7

One of the two organization-related problems of inertia that can cause new-product failures is

Accepted Answer

A)  poor product quality. 
B)  encountering the "not-invented-here" problem. 
C)  poor execution of the marketing mix. 
D)  bad timing. 
E)  incomplete market and product protocol. 
A)  poor product quality. 
B)  encountering the "not-invented-here" problem. 
C)  poor execution of the marketing mix. 
D)  bad timing. 
E)  incomplete market and product protocol.

Question 8

Which of the following firms uses crowdfunding to raise capital for products that are unlikely to get resources from traditional sources?

Accepted Answer

A)  IDEO 
B)  Kickstarter.com 
C)  Warren Buffett's Berkshire Hathaway 
D)  the Industrial Design Group 
E)  Unfundable.com 
A)  IDEO 
B)  Kickstarter.com 
C)  Warren Buffett's Berkshire Hathaway 
D)  the Industrial Design Group 
E)  Unfundable.com

Question 9

What do an online travel agency, a limousine service, and music streaming service have in common?

Accepted Answer

A)  They are all strictly tangible services. 
B)  They are all people-based services. 
C)  None of them have a problem with idle production capacity. 
D)  They are all equipment-based services. 
E)  They all require skilled operators. 
A)  They are all strictly tangible services. 
B)  They are all people-based services. 
C)  None of them have a problem with idle production capacity. 
D)  They are all equipment-based services. 
E)  They all require skilled operators.

Question 10

As a marketing term, ________ generally includes not only physical goods, but also services and ideas.

Accepted Answer

A)  marketing 
B)  invention 
C)  merchandise 
D)  product 
E)  concept 
A)  marketing 
B)  invention 
C)  merchandise 
D)  product 
E)  concept

Question 11

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product development process?

Accepted Answer

A)  business analysis 
B)  screening and evaluation 
C)  new-product strategy development 
D)  development 
E)  These activities are addressed at every stage except new-product strategy development. 
A)  business analysis 
B)  screening and evaluation 
C)  new-product strategy development 
D)  development 
E)  These activities are addressed at every stage except new-product strategy development.

Question 12

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, disposable pen, lighter, and razor maker Bic introduced perfume under the Bic brand name and it failed quickly. This innovation strategy is known as a

Accepted Answer

A)  radical invention. 
B)  product line extension. 
C)  disruptive innovation. 
D)  product deletion. 
E)  brand extension. 
A)  radical invention. 
B)  product line extension. 
C)  disruptive innovation. 
D)  product deletion. 
E)  brand extension.

Question 13

Which of the following statements regarding goods is most accurate?

Accepted Answer

A)  Nondurable goods rely more on advertising than durable goods. 
B)  Durable goods benefit more from advertising than nondurable goods. 
C)  There is little, if any, difference between marketing actions for durable and nondurable goods. 
D)  Nondurable goods rely more on personal selling than durable goods. 
E)  The durable and nondurable classification applies to services as well as to products. 
A)  Nondurable goods rely more on advertising than durable goods. 
B)  Durable goods benefit more from advertising than nondurable goods. 
C)  There is little, if any, difference between marketing actions for durable and nondurable goods. 
D)  Nondurable goods rely more on personal selling than durable goods. 
E)  The durable and nondurable classification applies to services as well as to products.

Question 14

Dell used ________ to develop an online site to generate 13,464 ideas for new products as well as website and marketing improvements.

Accepted Answer

A)  brainstorming 
B)  crowdsourcing 
C)  group think 
D)  outsourcing 
E)  data mining 
A)  brainstorming 
B)  crowdsourcing 
C)  group think 
D)  outsourcing 
E)  data mining

Question 15

Figure 9-3
-According to Figure 9-3 above, column B represents

Accepted Answer

A)  a continuous innovation. 
B)  a discontinuous innovation. 
C)  a disruptive innovation. 
D)  a dynamically continuous innovation. 
E)  an evolutionary innovation. 
A)  a continuous innovation. 
B)  a discontinuous innovation. 
C)  a disruptive innovation. 
D)  a dynamically continuous innovation. 
E)  an evolutionary innovation.

Question 16

A product is a good, service, or idea consisting of ________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Accepted Answer

A)  a promise or commitment exchanged between a seller and a buyer 
B)  a bundle of tangible and intangible attributes 
C)  an assortment of value-possessing activities 
D)  an array of physical attributes 
E)  a collection of tangible qualities 
A)  a promise or commitment exchanged between a seller and a buyer 
B)  a bundle of tangible and intangible attributes 
C)  an assortment of value-possessing activities 
D)  an array of physical attributes 
E)  a collection of tangible qualities

Question 17

During the business analysis stage of the new product development process, GoPro considers the likelihood of ________, especially when introducing new, less expensive products like Hero Session that may hurt existing product sales.

Accepted Answer

A)  protocols 
B)  failure fees 
C)  slotting fees 
D)  cannibalism 
E)  market testing 
A)  protocols 
B)  failure fees 
C)  slotting fees 
D)  cannibalism 
E)  market testing

Question 18

As Apple's CEO, the late Steve Jobs orchestrated innovations that revolutionized five different industries. Which industry below is not one of them?

Accepted Answer

A)  music 
B)  smartphones 
C)  digital publishing 
D)  cable television 
E)  tablet computing 
A)  music 
B)  smartphones 
C)  digital publishing 
D)  cable television 
E)  tablet computing

Question 19

Marketing Dashboard Map
-There are seven stages of the new-product development process. Following the new-product strategy development stage is the second step, known as

Accepted Answer

A)  idea generation. 
B)  screening and evaluation. 
C)  screening and analysis. 
D)  new-product tactic development. 
E)  product assessment. 
A)  idea generation. 
B)  screening and evaluation. 
C)  screening and analysis. 
D)  new-product tactic development. 
E)  product assessment.

Question 20

Research shows that, while feature bloat can increase the capability of a new product and encourage a purchase,

Accepted Answer

A)  consumers are unable to articulate their reasons for purchase, which limits positive word of mouth. 
B)  few brands take advantage of the opportunity to improve their offerings. 
C)  there is typically such a large increase in price that few buyers respond. 
D)  competitors typically respond so quickly that there is little impact on sales. 
E)  the actual usage experience after purchase results in consumer dissatisfaction, or feature fatigue. 
A)  consumers are unable to articulate their reasons for purchase, which limits positive word of mouth. 
B)  few brands take advantage of the opportunity to improve their offerings. 
C)  there is typically such a large increase in price that few buyers respond. 
D)  competitors typically respond so quickly that there is little impact on sales. 
E)  the actual usage experience after purchase results in consumer dissatisfaction, or feature fatigue.

The screening and evaluation stage of the new-product process involves

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

Which of the following is considered a durable good?

Developing a pool of concepts to serve as candidates for new products is the ________ stage of the new-product process.

Which of the following is a government agency that provides a service?

The demand for a business product that results from the demand for a consumer product is referred to as

One of the two organization-related problems of inertia that can cause new-product failures is

Which of the following firms uses crowdfunding to raise capital for products that are unlikely to get resources from traditional sources?

What do an online travel agency, a limousine service, and music streaming service have in common?

As a marketing term, ________ generally includes not only physical goods, but also services and ideas.

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product development process?

Which of the following statements regarding goods is most accurate?

Dell used ________ to develop an online site to generate 13,464 ideas for new products as well as website and marketing improvements.

Figure 9-3 -According to Figure 9-3 above, column B represents

A product is a good, service, or idea consisting of ________ that satisfy consumers' needs and is received in exchange for money or something else of value.

During the business analysis stage of the new product development process, GoPro considers the likelihood of ________, especially when introducing new, less expensive products like Hero Session that may hurt existing product sales.

As Apple's CEO, the late Steve Jobs orchestrated innovations that revolutionized five different industries. Which industry below is not one of them?

Marketing Dashboard Map -There are seven stages of the new-product development process. Following the new-product strategy development stage is the second step, known as

Research shows that, while feature bloat can increase the capability of a new product and encourage a purchase,

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters

Exam 9: Developing New Products and Services

The screening and evaluation stage of the new-product process involves

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

Which of the following is considered a durable good?

Developing a pool of concepts to serve as candidates for new products is the ________ stage of the new-product process.

Which of the following is a government agency that provides a service?

The demand for a business product that results from the demand for a consumer product is referred to as

One of the two organization-related problems of inertia that can cause new-product failures is

Which of the following firms uses crowdfunding to raise capital for products that are unlikely to get resources from traditional sources?

What do an online travel agency, a limousine service, and music streaming service have in common?

As a marketing term, ________ generally includes not only physical goods, but also services and ideas.

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product development process?

Which of the following statements regarding goods is most accurate?

Dell used ________ to develop an online site to generate 13,464 ideas for new products as well as website and marketing improvements.

Figure 9-3 -According to Figure 9-3 above, column B represents

A product is a good, service, or idea consisting of ________ that satisfy consumers' needs and is received in exchange for money or something else of value.

During the business analysis stage of the new product development process, GoPro considers the likelihood of ________, especially when introducing new, less expensive products like Hero Session that may hurt existing product sales.

As Apple's CEO, the late Steve Jobs orchestrated innovations that revolutionized five different industries. Which industry below is not one of them?

Marketing Dashboard Map -There are seven stages of the new-product development process. Following the new-product strategy development stage is the second step, known as

Research shows that, while feature bloat can increase the capability of a new product and encourage a purchase,

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters