Question 1

One of the eight primary marketing-related reasons for new-product failure is

Accepted Answer

A)  not listening to the voice of the engineer. 
B)  no economical access to buyers. 
C)  too much advertising or too aggressive a tone for it. 
D)  failure to anticipate competitors' actions. 
E)  insufficient funding for rollout. 
A)  not listening to the voice of the engineer. 
B)  no economical access to buyers. 
C)  too much advertising or too aggressive a tone for it. 
D)  failure to anticipate competitors' actions. 
E)  insufficient funding for rollout.

Question 2

A product that is new in some way but requires no new behaviors to be learned by consumers is a

Accepted Answer

A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  product transformation. 
E)  concurrent innovation. 
A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  product transformation. 
E)  concurrent innovation.

Question 3

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

Accepted Answer

A)  new-product strategy development. 
B)  idea generation. 
C)  crowdsourcing. 
D)  market testing. 
E)  a concept test. 
A)  new-product strategy development. 
B)  idea generation. 
C)  crowdsourcing. 
D)  market testing. 
E)  a concept test.

Question 4

Hewlett-Packard, for example, introduced its HP Tablet a few years after Apple launched its original iPad, about the same time Apple introduced its next-generation iPad 2 that featured multiple apps. According to the textbook, the HP Tablet's failure was due in large part to

Accepted Answer

A)  bad timing. 
B)  not satisfying customer needs on critical factors. 
C)  poor product quality. 
D)  an insignificant point of difference. 
E)  incomplete market and product protocol. 
A)  bad timing. 
B)  not satisfying customer needs on critical factors. 
C)  poor product quality. 
D)  an insignificant point of difference. 
E)  incomplete market and product protocol.

Question 5

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain purchased which kind of business products?

Accepted Answer

A)  accessory equipment 
B)  industrial services 
C)  supply materials 
D)  component parts 
E)  installations 
A)  accessory equipment 
B)  industrial services 
C)  supply materials 
D)  component parts 
E)  installations

Question 6

A product mix refers to

Accepted Answer

A)  all of the different product lines offered by an organization. 
B)  the variations within a product class. 
C)  a specific product SKU that has a unique brand, size, or price. 
D)  a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. 
E)  the entire product category or industry. 
A)  all of the different product lines offered by an organization. 
B)  the variations within a product class. 
C)  a specific product SKU that has a unique brand, size, or price. 
D)  a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. 
E)  the entire product category or industry.

Question 7

Identify and describe each stage in the new-product development process in the correct order.

Accepted Answer

There are seven stages in the new-produc

Question 8

Open innovation may enhance the ________ stage of the new-product development process.

Accepted Answer

A)  internal collaboration 
B)  screening and evaluation 
C)  product development 
D)  new-product strategy development 
E)  idea generation 
A)  internal collaboration 
B)  screening and evaluation 
C)  product development 
D)  new-product strategy development 
E)  idea generation

Question 9

An American Airlines ad shows the airline's new seats and emphasizes their ability to recline and other benefits, to overcome the ________ of its service.

Accepted Answer

A)  incongruity 
B)  inconsistency 
C)  inventory costs 
D)  inseparability 
E)  intangibility 
A)  incongruity 
B)  inconsistency 
C)  inventory costs 
D)  inseparability 
E)  intangibility

Question 10

Which of the following new products is the best example of the lowest level of risk from the company's point of view?

Accepted Answer

A)  adding Ball Park Beef Franks with Cheese to the Ball Park Franks line 
B)  moving from production of landline telephones to smartphones 
C)  marketing the first Apple computer 
D)  changing the formula from Coca-Cola to New Coke and then back to Coca-Cola Classic 
E)  offering online marketing classes rebranded under a new college name 
A)  adding Ball Park Beef Franks with Cheese to the Ball Park Franks line 
B)  moving from production of landline telephones to smartphones 
C)  marketing the first Apple computer 
D)  changing the formula from Coca-Cola to New Coke and then back to Coca-Cola Classic 
E)  offering online marketing classes rebranded under a new college name

Question 11

Very infrequent purchases and limited distribution are characteristics of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is referred to as

Accepted Answer

A)  an unsought product. 
B)  a shopping product. 
C)  a convenience product. 
D)  a specialty product. 
E)  a support product. 
A)  an unsought product. 
B)  a shopping product. 
C)  a convenience product. 
D)  a specialty product. 
E)  a support product.

Question 12

A newly invented apple peeling and coring machine for the consumer market would be considered

Accepted Answer

A)  a shopping product. 
B)  a convenience product. 
C)  a specialty product. 
D)  an unsought product. 
E)  a discretionary product. 
A)  a shopping product. 
B)  a convenience product. 
C)  a specialty product. 
D)  an unsought product. 
E)  a discretionary product.

Question 13

________ are items that become part of the final business product.

Accepted Answer

A)  Components 
B)  Accessories 
C)  Support products 
D)  Production goods 
E)  Raw assemblies 
A)  Components 
B)  Accessories 
C)  Support products 
D)  Production goods 
E)  Raw assemblies

Question 14

Among business products, which of the following would most likely be considered accessory equipment?

Accepted Answer

A)  copper wiring 
B)  a factory 
C)  a cleaning service 
D)  pneumatic nail gun 
E)  ink-jet printer cartridges 
A)  copper wiring 
B)  a factory 
C)  a cleaning service 
D)  pneumatic nail gun 
E)  ink-jet printer cartridges

Question 15

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to develop a new-product protocol and identify its strategic role for the firm?

Accepted Answer

A)  idea generation 
B)  screening and evaluation 
C)  new-product strategy development 
D)  business analysis 
E)  development 
A)  idea generation 
B)  screening and evaluation 
C)  new-product strategy development 
D)  business analysis 
E)  development

Question 16

Which of the following statements regarding goods is most accurate?

Accepted Answer

A)  In order to be classified as a good, an item must appeal to all five senses. 
B)  Music is not considered a good because it only involves a single sense-hearing. 
C)  Some goods have intangible attributes as well as tangible ones. 
D)  To market a good that contains visual attributes, you cannot use an auditory medium. 
E)  The aroma of chocolate chip cookies is considered an idea because it affects one's senses. 
A)  In order to be classified as a good, an item must appeal to all five senses. 
B)  Music is not considered a good because it only involves a single sense-hearing. 
C)  Some goods have intangible attributes as well as tangible ones. 
D)  To market a good that contains visual attributes, you cannot use an auditory medium. 
E)  The aroma of chocolate chip cookies is considered an idea because it affects one's senses.

Question 17

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

Accepted Answer

A)  customer relationship management. 
B)  service encounter differential. 
C)  gap analysis. 
D)  a customer contact audit. 
E)  a service audit. 
A)  customer relationship management. 
B)  service encounter differential. 
C)  gap analysis. 
D)  a customer contact audit. 
E)  a service audit.

Question 18

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give on Valentine's Day. The unique identification number that the Vermont Teddy Bear Co. uses to distinguish this teddy bear from the others in order to track it in the warehouse is called

Accepted Answer

A)  a stock ID code. 
B)  a QR code. 
C)  an NAICS stock code. 
D)  an order quantity code. 
E)  a stock keeping unit. 
A)  a stock ID code. 
B)  a QR code. 
C)  an NAICS stock code. 
D)  an order quantity code. 
E)  a stock keeping unit.

Question 19

Jack graduated from law school and took his mom to dinner after the ceremony. At the restaurant, the server filled their water glasses, checked on their table, and took care of their requests. Jason noted that the last time he was at this restaurant, the experience was much worse. This scenario illustrates the ________ of services.

Accepted Answer

A)  impressionability 
B)  intangibility 
C)  inseparability 
D)  uniqueness of the service 
E)  inconsistency 
A)  impressionability 
B)  intangibility 
C)  inseparability 
D)  uniqueness of the service 
E)  inconsistency

Question 20

Inconsistency of services refers to the fact that

Accepted Answer

A)  there is no regulation of service industries in terms of basic standards of quality. 
B)  the quality of service provided by a firm is often inconsistent with its image. 
C)  the performance of one employee may vary from the performance of another employee even though the same firm employs both. 
D)  training and standardization of service delivery procedures cannot be accomplished. 
E)  services have a varying degree of durability. 
A)  there is no regulation of service industries in terms of basic standards of quality. 
B)  the quality of service provided by a firm is often inconsistent with its image. 
C)  the performance of one employee may vary from the performance of another employee even though the same firm employs both. 
D)  training and standardization of service delivery procedures cannot be accomplished. 
E)  services have a varying degree of durability.

One of the eight primary marketing-related reasons for new-product failure is

A product that is new in some way but requires no new behaviors to be learned by consumers is a

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

Hewlett-Packard, for example, introduced its HP Tablet a few years after Apple launched its original iPad, about the same time Apple introduced its next-generation iPad 2 that featured multiple apps. According to the textbook, the HP Tablet's failure was due in large part to

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain purchased which kind of business products?

A product mix refers to

Identify and describe each stage in the new-product development process in the correct order.

Open innovation may enhance the ________ stage of the new-product development process.

An American Airlines ad shows the airline's new seats and emphasizes their ability to recline and other benefits, to overcome the ________ of its service.

Which of the following new products is the best example of the lowest level of risk from the company's point of view?

Very infrequent purchases and limited distribution are characteristics of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is referred to as

A newly invented apple peeling and coring machine for the consumer market would be considered

________ are items that become part of the final business product.

Among business products, which of the following would most likely be considered accessory equipment?

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to develop a new-product protocol and identify its strategic role for the firm?

Which of the following statements regarding goods is most accurate?

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

Inconsistency of services refers to the fact that

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters

Exam 9: Developing New Products and Services

One of the eight primary marketing-related reasons for new-product failure is

A product that is new in some way but requires no new behaviors to be learned by consumers is a

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

Hewlett-Packard, for example, introduced its HP Tablet a few years after Apple launched its original iPad, about the same time Apple introduced its next-generation iPad 2 that featured multiple apps. According to the textbook, the HP Tablet's failure was due in large part to

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain purchased which kind of business products?

A product mix refers to

Identify and describe each stage in the new-product development process in the correct order.

Open innovation may enhance the ________ stage of the new-product development process.

An American Airlines ad shows the airline's new seats and emphasizes their ability to recline and other benefits, to overcome the ________ of its service.

Which of the following new products is the best example of the lowest level of risk from the company's point of view?

Very infrequent purchases and limited distribution are characteristics of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is referred to as

A newly invented apple peeling and coring machine for the consumer market would be considered

________ are items that become part of the final business product.

Among business products, which of the following would most likely be considered accessory equipment?

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to develop a new-product protocol and identify its strategic role for the firm?

Which of the following statements regarding goods is most accurate?

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

Inconsistency of services refers to the fact that

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters