Exam 9: Developing New Products and Services

Google's driverless cars had completed over three million miles of autonomous driving with a Google engineer in the passenger seat. The Google driverless car initiative is at which stage of the new-product process?

Distribution is very limited and brand status is stressed in marketing which of the following consumer product types?

Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are referred to as

A nondurable good is

A local band performed on campus during a pre-graduation party. The students enjoyed the performance, and some of them were interested enough to buy tickets to see another show at a club downtown. But when they went to that concert, the quality of the performance was much poorer than they had heard and seen on campus. The students' disappointment was the direct result of which characteristic of services?

Some restaurants ask consumers to evaluate their experience and comment on their expectations compared with the actual visit on a short questionnaire when they pay their bill. This would be a method of performing a

Among business products, which of the following would most likely be considered an industrial service?

Which of the following is the best example of an equipment-based service?

The division of products into durable and nondurable goods helps to

Alana operates a wedding preparation service that helps brides-to-be in the planning of their weddings. To maintain a quality image and a standardized offering, Alana provides extensive training for each of her employees. What unique aspect of services is Alana trying to address?

Among business products, printer paper would be classified as which type of support product?

Consumer products are

A good, as opposed to a service or an idea, has tangible attributes that a consumer's ________ can perceive.

The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as

With respect to distribution, convenience products are available

Ideally, before a new product or service is developed, a firm should have a precise ________, which is a statement defining the target market, specifying customers' needs, and defining what the product or service will be and do to satisfy consumers.

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn't believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was

In terms of price, which of the following types of consumer product would be relatively inexpensive?

The most expensive stage in the new-product process for most products and services is

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show. Where are you most likely to look first for ideas?