A) internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product. B) external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product. C) internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item. D) in-house computer simulation of the new product that closely resembles the actual product to forecast sales. E) in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan. A) internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product. B) external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product. C) internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item. D) in-house computer simulation of the new product that closely resembles the actual product to forecast sales. E) in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

Exam 9: Developing New Products and Services

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?

(Multiple Choice)

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Question 161

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

(Multiple Choice)

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Question 162

One of the eight primary marketing-related reasons for new-product failure is

(Multiple Choice)

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Question 163

The Philadelphia Phillies baseball team may have great hitting and pitching one day, and lose by 10 runs the next day. This is an example of a service being

(Multiple Choice)

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Question 164

Among business products, legal counsel advising a firm's R&D department on a patent application would most likely be classified as which type of support product?

(Multiple Choice)

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Question 165

If you find that the staff who work in your college's career center give you poor advice or otherwise did not provide sufficient help in finding you employment after graduation, you may be dissatisfied with your entire college experience. This is an example of which issue associated with services?

(Multiple Choice)

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Question 166

A product line refers to

(Multiple Choice)

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Question 167

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test-drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?

(Multiple Choice)

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Question 168

Equipment-based services such as ATMs, online brokerage firms, and automated car washes do not have the marketing concern of

(Multiple Choice)

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Question 169

Services can be classified by their method of delivery. Services such as management consulting, plumbing, and cleaning are considered

(Multiple Choice)

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Question 170

Convenience products are

(Multiple Choice)

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Question 171

Inseparability in services means consumers

(Multiple Choice)

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Question 172

A concept test is an

(Multiple Choice)

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Question 173

Which of the following statements about services is most accurate?

(Multiple Choice)

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Question 174

Which of the following is an IDEO design?

(Multiple Choice)

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Question 175

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give as a gift on Valentine's Day. The Love Bandit Bear is an example of a

(Multiple Choice)

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Question 176

Explain the difference between consumer products and business products. Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a product that is difficult to categorize.

(Essay)

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Question 177

When Mandy last got her drive-through order at the fast-food restaurant, she thought the employee who helped her was cold and unfriendly. The food tasted good but was overshadowed by the employee's demeanor. Since then, Mandy often says something derogatory to her friends about the restaurant based on this single experience. This is an example of which issue associated with services?

(Multiple Choice)

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Question 178

Marketing Dashboard Map -There are seven stages of the new-product development process. The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the ________ stage.

(Multiple Choice)

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Question 179

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

(Multiple Choice)

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Question 180

Showing 161 - 180 of 336

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

One of the eight primary marketing-related reasons for new-product failure is

The Philadelphia Phillies baseball team may have great hitting and pitching one day, and lose by 10 runs the next day. This is an example of a service being

Among business products, legal counsel advising a firm's R&D department on a patent application would most likely be classified as which type of support product?

If you find that the staff who work in your college's career center give you poor advice or otherwise did not provide sufficient help in finding you employment after graduation, you may be dissatisfied with your entire college experience. This is an example of which issue associated with services?

A product line refers to

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test-drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?

Equipment-based services such as ATMs, online brokerage firms, and automated car washes do not have the marketing concern of

Services can be classified by their method of delivery. Services such as management consulting, plumbing, and cleaning are considered

Convenience products are

Inseparability in services means consumers

A concept test is an

Which of the following statements about services is most accurate?

Which of the following is an IDEO design?

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give as a gift on Valentine's Day. The Love Bandit Bear is an example of a

Explain the difference between consumer products and business products. Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a product that is difficult to categorize.

Marketing Dashboard Map -There are seven stages of the new-product development process. The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the ________ stage.

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

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