Exam 9: Developing New Products and Services

Sarah has a backache due to overexertion. She believes a massage would loosen her back muscles and help her feel better. She is concerned because a massage, unlike a pair of shoes, cannot be experienced or seen before she buys it. Which characteristic of services is she concerned about?

Which of the following is considered a service?

The relationship between a product line and product mix is

When a small retail chain hires an accountant to do its income taxes, the retail chain has purchased

The term product class refers to

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Business products are also referred to as

The Macintosh, iPod, iPhone, iPad, Apple Watch, and Apple AirPods are all examples of Apple's commitment to

Which of the following would most likely be considered a consumer product?

The Federal Trade Commission (FTC) advises that products should be labeled as "new" only

A person can establish expectations for a service he or she has not yet experienced through word-of-mouth communications, personal needs, past experiences, and promotional activities. Actual experiences, though, are determined by

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom. Although a clever idea, it failed because it

The movie The Last Jedi opened originally in a select number of theaters a week before opening nationwide. After its theater run, it was shown on pay-per-view channels and then on premium movie channels. The movie also was made widely available at RedBox, via Netflix, and on DVD/Blu-ray. What type(s) of consumer product is this movie? Explain your answer.

Among business products, copiers would be best considered which type of support product?

Raw materials, such as grain or lumber, as well as assemblies or parts are referred to as

Among consumer products, advertising is especially important for

Commercialization is the stage in the new-product process

Thirsty Dog! is a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for your dog. It might have been a great product, but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers. The makers of this product had

What is the difference between intangibility and inseparability of services?