Exam 9: Developing New Products and Services

Among business products, which of the following would most likely be considered supplies?

A durable good is

A product is

Screening and evaluation is the stage of the new-product development process

Products organizations buy that assist in providing other products for resale are referred to as

Among business products, support products include installations such as

An iMac personal computer from Apple can be classified according to all of the following categories except which?

Occasionally, a firm's Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business, which is sometimes called a

Supplies are support products that include items such as

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Specialty products are

Which of the following is a way that a product line might be established?

In terms of brand loyalty, consumers prefer specific brands but will accept substitutes for which type of consumer product?

Before a new product or service is developed, a firm should have a precise protocol, a statement that includes which of the following?

Services depend on the people who provide them. As a result, their quality varies with each person's capabilities and day-to-day job performance. This element of services is referred to as

Compared with people-based services, equipment-based services do not have the marketing concern of

Which of the following is the best example of a nondurable good?

To help consumers assess and compare services, marketers try to make them tangible or

Marketing Dashboard Map -There are seven stages of the new-product development process. After screening and evaluation is stage 4, the ________ stage.

A product that has tangible attributes that a consumer's five senses can perceive is referred to as