Exam 9: Developing New Products and Services

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Products that are purchased by the ultimate consumer are referred to as

Because services tend to be ________ rather than an object, they are much more difficult for consumers to evaluate.

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

The proliferation of extra capabilities in a product that overwhelms many consumers with mind-boggling complexity is referred to as

Before moving out of their apartment, Kelly and Doug decided to have their carpets cleaned by Stanley Steemer, a company specializing in professional carpet cleaning. The carpet cleaners arrived on time, cleaned the carpets, and drove away in their bright yellow van. Only then did the couple see that they did a good job. Kelly and Doug were unable to judge the service before they bought it, which illustrates the ________ of services.

The inventory costs of services include

After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was

Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line. A friend suggested combining spices from India with tea. In the ________ stage of the new-product process, the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.

Characterize the difference between a product line and a product mix. Give an example of each.

Consumer products are classified into four categories like convenience or shopping goods based on the effort the consumer spends on the decision, the ________, and the frequency of purchase.

New-product or service failures may be reduced or avoided if the company developing them has

Explain the differences in promotion between convenience, shopping, specialty, and unsought products.

Product item refers to

Figure 9-1 -According to Figure 9-1 above, column B would represent which type of product?

With respect to distribution, shopping products are available

A product that requires the learning of entirely new consumption patterns among consumers is referred to as

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?