Question 1

Which of the following is most likely to be an example of an unsought product?

Accepted Answer

A)  snow shovel 
B)  smartphone 
C)  gym membership 
D)  calculator 
E)  burial insurance 
A)  snow shovel 
B)  smartphone 
C)  gym membership 
D)  calculator 
E)  burial insurance

Question 2

Because many services depend on the people who provide them, the quality of them is often

Accepted Answer

A)  inseparable. 
B)  inconsistent. 
C)  inventoried. 
D)  tied to a product. 
E)  independent of the features provided. 
A)  inseparable. 
B)  inconsistent. 
C)  inventoried. 
D)  tied to a product. 
E)  independent of the features provided.

Question 3

Groupthink occurs in a new product planning process when

Accepted Answer

A)  everyone has an opinion but no one is willing to take charge and guide the discussion. 
B)  everyone has the same idea after using the brainstorming idea-generation technique. 
C)  there is too much competition among marketing managers, so no one is willing to share his/her ideas. 
D)  someone suspects a problem with a new product concept but is afraid to speak up because everyone else is so enthusiastic. 
E)  top management wants the new product to go forward regardless of what anyone else thinks. 
A)  everyone has an opinion but no one is willing to take charge and guide the discussion. 
B)  everyone has the same idea after using the brainstorming idea-generation technique. 
C)  there is too much competition among marketing managers, so no one is willing to share his/her ideas. 
D)  someone suspects a problem with a new product concept but is afraid to speak up because everyone else is so enthusiastic. 
E)  top management wants the new product to go forward regardless of what anyone else thinks.

Question 4

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

Accepted Answer

A)  services. 
B)  goods. 
C)  products. 
D)  marketing mix. 
E)  ideas. 
A)  services. 
B)  goods. 
C)  products. 
D)  marketing mix. 
E)  ideas.

Question 5

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

Accepted Answer

A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  insignificant innovation 
E)  disruptive innovation 
A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  insignificant innovation 
E)  disruptive innovation

Question 6

Beverly has 15 tax accountants on her staff. During the months of February, March, and April, her staff is overworked and she may even hire more employees to meet the tax preparation needs of her clients. Beverly is not currently experiencing ________; in fact, all of her employees and equipment are fully being used.

Accepted Answer

A)  off-peak pricing 
B)  idle production capacity 
C)  static demand 
D)  capacity marketing 
E)  capacity inventory 
A)  off-peak pricing 
B)  idle production capacity 
C)  static demand 
D)  capacity marketing 
E)  capacity inventory

Question 7

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

Accepted Answer

A)  market testing 
B)  idea generation 
C)  screening and evaluation 
D)  development 
E)  business analysis 
A)  market testing 
B)  idea generation 
C)  screening and evaluation 
D)  development 
E)  business analysis

Question 8

Figure 9-1
-According to Figure 9-1 above, column A would represent which type of product?

Accepted Answer

A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought 
A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought

Question 9

In marketing, an idea is

Accepted Answer

A)  a thought that leads to a product or action. 
B)  an inspiration that evolved from market research. 
C)  an observation about a series of events. 
D)  a concept explaining the behavior of an individual or group. 
E)  an observation about an individual or group and how they use a service or product. 
A)  a thought that leads to a product or action. 
B)  an inspiration that evolved from market research. 
C)  an observation about a series of events. 
D)  a concept explaining the behavior of an individual or group. 
E)  an observation about an individual or group and how they use a service or product.

Question 10

With respect to price and availability, shopping products are likely to be

Accepted Answer

A)  relatively inexpensive and widely available. 
B)  relatively inexpensive but very limited availability. 
C)  very expensive and available at a large number of selective outlets. 
D)  very expensive with very limited availability. 
E)  fairly expensive and available at a large number of selective outlets. 
A)  relatively inexpensive and widely available. 
B)  relatively inexpensive but very limited availability. 
C)  very expensive and available at a large number of selective outlets. 
D)  very expensive with very limited availability. 
E)  fairly expensive and available at a large number of selective outlets.

Question 11

The Thirsty Dog! beverage is an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

Accepted Answer

Thirsty Dog! failed because it had no ec

Question 12

GoPro uses all of the following sources to generate new-product ideas except which?

Accepted Answer

A)  consumer shared content 
B)  a team of professional and amateur athletes 
C)  employees 
D)  retailers 
E)  R&D lab IDEO 
A)  consumer shared content 
B)  a team of professional and amateur athletes 
C)  employees 
D)  retailers 
E)  R&D lab IDEO

Question 13

Because early-stage financing is almost always a problem for those starting a new business, ________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Accepted Answer

A)  crowdfunding 
B)  open sourcing 
C)  venture capital 
D)  online banking 
E)  crowdsourcing 
A)  crowdfunding 
B)  open sourcing 
C)  venture capital 
D)  online banking 
E)  crowdsourcing

Question 14

Appliances and smartphones are classified as

Accepted Answer

A)  reusable goods. 
B)  durable goods. 
C)  resilient products. 
D)  reliable products. 
E)  nondisposable goods. 
A)  reusable goods. 
B)  durable goods. 
C)  resilient products. 
D)  reliable products. 
E)  nondisposable goods.

Question 15

All of the different product lines offered by an organization are collectively referred to as a

Accepted Answer

A)  product class. 
B)  product mix. 
C)  product SKUs. 
D)  marketing mix. 
E)  target mix. 
A)  product class. 
B)  product mix. 
C)  product SKUs. 
D)  marketing mix. 
E)  target mix.

Question 16

You may have seen automobile ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the ________ stage.

Accepted Answer

A)  development 
B)  market testing 
C)  idea generation 
D)  screening and evaluation 
E)  business analysis 
A)  development 
B)  market testing 
C)  idea generation 
D)  screening and evaluation 
E)  business analysis

Question 17

The inventory carrying costs for real estate agencies are low because they

Accepted Answer

A)  use a straight salary compensation plan. 
B)  allow personnel to work any hours a day and any number of days per week. 
C)  have a low number of workdays per week, but long hours per day. 
D)  have employees who work on commission and need little expensive equipment. 
E)  are responsible for their own training, transportation, and supplies. 
A)  use a straight salary compensation plan. 
B)  allow personnel to work any hours a day and any number of days per week. 
C)  have a low number of workdays per week, but long hours per day. 
D)  have employees who work on commission and need little expensive equipment. 
E)  are responsible for their own training, transportation, and supplies.

Question 18

Prego introduced a Pasta Bake Sauce, which called for uncooked pasta blended with pasta, sauce, meat, and cheese in a casserole. Legally, this product should only be labeled as new

Accepted Answer

A)  for the first six months that it was regularly available at a variety of grocery stores. 
B)  until a competitor such as Ragu had issued a similar product targeted to the same market. 
C)  as long it retained these exact product characteristics. 
D)  if it was functionally the same as its salsa sauce. 
E)  until its advertising had been seen by every member of its target audience. 
A)  for the first six months that it was regularly available at a variety of grocery stores. 
B)  until a competitor such as Ragu had issued a similar product targeted to the same market. 
C)  as long it retained these exact product characteristics. 
D)  if it was functionally the same as its salsa sauce. 
E)  until its advertising had been seen by every member of its target audience.

Question 19

What do a janitor, a caterer, and a management consultant have in common?

Accepted Answer

A)  They are all tangible services. 
B)  They do not have problems with idle production capacity. 
C)  They are all equipment-based services. 
D)  They are all people-based services. 
E)  They never use off-peak pricing. 
A)  They are all tangible services. 
B)  They do not have problems with idle production capacity. 
C)  They are all equipment-based services. 
D)  They are all people-based services. 
E)  They never use off-peak pricing.

Question 20

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process. This means that the focus should be on what the new product will ________ rather than simply what they want.

Accepted Answer

A)  look like 
B)  cost them 
C)  do for them 
D)  feel like 
E)  consist of in terms of new features 
A)  look like 
B)  cost them 
C)  do for them 
D)  feel like 
E)  consist of in terms of new features

Which of the following is most likely to be an example of an unsought product?

Because many services depend on the people who provide them, the quality of them is often

Groupthink occurs in a new product planning process when

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

Figure 9-1 -According to Figure 9-1 above, column A would represent which type of product?

In marketing, an idea is

With respect to price and availability, shopping products are likely to be

The Thirsty Dog! beverage is an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

GoPro uses all of the following sources to generate new-product ideas except which?

Because early-stage financing is almost always a problem for those starting a new business, ________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Appliances and smartphones are classified as

All of the different product lines offered by an organization are collectively referred to as a

You may have seen automobile ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the ________ stage.

The inventory carrying costs for real estate agencies are low because they

Prego introduced a Pasta Bake Sauce, which called for uncooked pasta blended with pasta, sauce, meat, and cheese in a casserole. Legally, this product should only be labeled as new

What do a janitor, a caterer, and a management consultant have in common?

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process. This means that the focus should be on what the new product will ________ rather than simply what they want.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters

Exam 9: Developing New Products and Services

Which of the following is most likely to be an example of an unsought product?

Because many services depend on the people who provide them, the quality of them is often

Groupthink occurs in a new product planning process when

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

Figure 9-1 -According to Figure 9-1 above, column A would represent which type of product?

In marketing, an idea is

With respect to price and availability, shopping products are likely to be

The Thirsty Dog! beverage is an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

GoPro uses all of the following sources to generate new-product ideas except which?

Because early-stage financing is almost always a problem for those starting a new business, ________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Appliances and smartphones are classified as

All of the different product lines offered by an organization are collectively referred to as a

You may have seen automobile ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the ________ stage.

The inventory carrying costs for real estate agencies are low because they

Prego introduced a Pasta Bake Sauce, which called for uncooked pasta blended with pasta, sauce, meat, and cheese in a casserole. Legally, this product should only be labeled as new

What do a janitor, a caterer, and a management consultant have in common?

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process. This means that the focus should be on what the new product will ________ rather than simply what they want.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters