Question 1

Describe the different ways to define a product as new.

Accepted Answer

The term new in relation to a new produc

Question 2

Among business products, support products that include tools and office equipment are referred to as

Accepted Answer

A)  installations. 
B)  supplies. 
C)  raw materials. 
D)  accessory equipment. 
E)  components. 
A)  installations. 
B)  supplies. 
C)  raw materials. 
D)  accessory equipment. 
E)  components.

Question 3

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

Accepted Answer

A)  a utility bundle. 
B)  a product. 
C)  a service. 
D)  an idea. 
E)  merchandise. 
A)  a utility bundle. 
B)  a product. 
C)  a service. 
D)  an idea. 
E)  merchandise.

Question 4

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of

Accepted Answer

A)  a continuous innovation. 
B)  a discontinuous innovation. 
C)  an evolutionary innovation. 
D)  a disruptive innovation. 
E)  a dynamically continuous innovation. 
A)  a continuous innovation. 
B)  a discontinuous innovation. 
C)  an evolutionary innovation. 
D)  a disruptive innovation. 
E)  a dynamically continuous innovation.

Question 5

The ________ stage of the new-product process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers per square inch) could be used to improve the gripping power of batting or work gloves.

Accepted Answer

A)  development 
B)  Stage-Gate 
C)  idea generation 
D)  business analysis 
E)  screening and evaluation 
A)  development 
B)  Stage-Gate 
C)  idea generation 
D)  business analysis 
E)  screening and evaluation

Question 6

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business product?

Accepted Answer

A)  installations 
B)  finished goods 
C)  supplies 
D)  industrial services 
E)  raw materials 
A)  installations 
B)  finished goods 
C)  supplies 
D)  industrial services 
E)  raw materials

Question 7

Less than ________ of new consumer packaged goods (CPG) exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Accepted Answer

A)  3 percent 
B)  10 percent 
C)  17 percent 
D)  28 percent 
E)  35 percent 
A)  3 percent 
B)  10 percent 
C)  17 percent 
D)  28 percent 
E)  35 percent

Question 8

Variations of a product (shape, configuration) within a product class are referred to as the

Accepted Answer

A)  product form. 
B)  product item. 
C)  product line. 
D)  product class. 
E)  product mix. 
A)  product form. 
B)  product item. 
C)  product line. 
D)  product class. 
E)  product mix.

Question 9

Goods can be divided into ________ goods and ________ goods.

Accepted Answer

A)  functional; aesthetic 
B)  required; desired 
C)  tactile; conceptual 
D)  durable; nondurable 
E)  product; service 
A)  functional; aesthetic 
B)  required; desired 
C)  tactile; conceptual 
D)  durable; nondurable 
E)  product; service

Question 10

Marketing Dashboard Map
-There are seven stages of the new-product development process. Right before commercialization is stage 6, which is the ________ stage.

Accepted Answer

A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  pre-launch 
E)  development 
A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  pre-launch 
E)  development

Question 11

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Accepted Answer

A)  product line. 
B)  product item. 
C)  product mix. 
D)  product industry. 
E)  product class. 
A)  product line. 
B)  product item. 
C)  product mix. 
D)  product industry. 
E)  product class.

Question 12

Services can be classified according to whether they are

Accepted Answer

A)  national or global. 
B)  independent contractors. 
C)  privately owned or publicly owned. 
D)  delivered by people or equipment. 
E)  owned by individuals or corporations. 
A)  national or global. 
B)  independent contractors. 
C)  privately owned or publicly owned. 
D)  delivered by people or equipment. 
E)  owned by individuals or corporations.

Question 13

Generating insights leading to marketing actions based on massive numbers of people's ideas is called

Accepted Answer

A)  brainstorming. 
B)  groupthink. 
C)  outsourcing. 
D)  crowdsourcing. 
E)  NIH method. 
A)  brainstorming. 
B)  groupthink. 
C)  outsourcing. 
D)  crowdsourcing. 
E)  NIH method.

Question 14

In the new-product process, product ideas that survive the business analysis stage proceed to the ________ stage.

Accepted Answer

A)  market testing 
B)  screening and evaluation 
C)  business analysis 
D)  development 
E)  commercialization 
A)  market testing 
B)  screening and evaluation 
C)  business analysis 
D)  development 
E)  commercialization

Question 15

Intangibility, inconsistency, inseparability, and inventory are referred to as the

Accepted Answer

A)  service mix. 
B)  four I's of services. 
C)  service matrix. 
D)  service program. 
E)  service continuum. 
A)  service mix. 
B)  four I's of services. 
C)  service matrix. 
D)  service program. 
E)  service continuum.

Question 16

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

Accepted Answer

A)  intangibility of services. 
B)  incongruity of services. 
C)  inseparability of services. 
D)  inflexibility of services. 
E)  interdependence of services. 
A)  intangibility of services. 
B)  incongruity of services. 
C)  inseparability of services. 
D)  inflexibility of services. 
E)  interdependence of services.

Question 17

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

Accepted Answer

A)  business analysis 
B)  screening and evaluation 
C)  new-product strategy development 
D)  development 
E)  every stage with the exception of new-product strategy development 
A)  business analysis 
B)  screening and evaluation 
C)  new-product strategy development 
D)  development 
E)  every stage with the exception of new-product strategy development

Question 18

Feature bloat is

Accepted Answer

A)  an exaggeration of a product's performance capabilities. 
B)  the overcharging in price for a minor product enhancement. 
C)  the requirement of having consumers learn new behaviors with a continuous innovation. 
D)  an excessive number of product functions that overwhelms consumers with unnecessary complexity. 
E)  the increase in package size when adding more content or making a product larger (the mega phenomenon). 
A)  an exaggeration of a product's performance capabilities. 
B)  the overcharging in price for a minor product enhancement. 
C)  the requirement of having consumers learn new behaviors with a continuous innovation. 
D)  an excessive number of product functions that overwhelms consumers with unnecessary complexity. 
E)  the increase in package size when adding more content or making a product larger (the mega phenomenon).

Question 19

Concept tests are part of which stage in the new-product development process?

Accepted Answer

A)  development 
B)  screening and evaluation 
C)  idea generation 
D)  new-product strategy development 
E)  business analysis 
A)  development 
B)  screening and evaluation 
C)  idea generation 
D)  new-product strategy development 
E)  business analysis

Question 20

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Accepted Answer

A)  generate awareness among consumers. 
B)  advertise benefits to consumers that stress points of differentiation. 
C)  educate consumers about new consumption patterns through personal selling. 
D)  obtain widespread distribution in multiple channels. 
E)  stress price differentials from competitors' products. 
A)  generate awareness among consumers. 
B)  advertise benefits to consumers that stress points of differentiation. 
C)  educate consumers about new consumption patterns through personal selling. 
D)  obtain widespread distribution in multiple channels. 
E)  stress price differentials from competitors' products.

Describe the different ways to define a product as new.

Among business products, support products that include tools and office equipment are referred to as

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business product?

Less than ________ of new consumer packaged goods (CPG) exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Variations of a product (shape, configuration) within a product class are referred to as the

Goods can be divided into goods and goods.

Marketing Dashboard Map -There are seven stages of the new-product development process. Right before commercialization is stage 6, which is the ________ stage.

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Services can be classified according to whether they are

Generating insights leading to marketing actions based on massive numbers of people's ideas is called

In the new-product process, product ideas that survive the business analysis stage proceed to the ________ stage.

Intangibility, inconsistency, inseparability, and inventory are referred to as the

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

Feature bloat is

Concept tests are part of which stage in the new-product development process?

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters

Exam 9: Developing New Products and Services

Describe the different ways to define a product as new.

Among business products, support products that include tools and office equipment are referred to as

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business product?

Less than ________ of new consumer packaged goods (CPG) exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Variations of a product (shape, configuration) within a product class are referred to as the

Goods can be divided into ________ goods and ________ goods.

Marketing Dashboard Map -There are seven stages of the new-product development process. Right before commercialization is stage 6, which is the ________ stage.

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Services can be classified according to whether they are

Generating insights leading to marketing actions based on massive numbers of people's ideas is called

In the new-product process, product ideas that survive the business analysis stage proceed to the ________ stage.

Intangibility, inconsistency, inseparability, and inventory are referred to as the

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

Feature bloat is

Concept tests are part of which stage in the new-product development process?

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters

Goods can be divided into goods and goods.