Question 1

Test marketing involves offering a product for sale

Accepted Answer

A)  to a random sample of people in the top 10 U.S. cities. 
B)  in as broad a geographic region as possible. 
C)  to consumers that are representative of the target market. 
D)  on a limited basis in a defined area. 
E)  only on certain days of the week and hours of the day. 
A)  to a random sample of people in the top 10 U.S. cities. 
B)  in as broad a geographic region as possible. 
C)  to consumers that are representative of the target market. 
D)  on a limited basis in a defined area. 
E)  only on certain days of the week and hours of the day.

Question 2

Which of the following is the best example of a people-based service?

Accepted Answer

A)  movie theaters 
B)  airlines 
C)  plumbing 
D)  vending machines 
E)  taxis 
A)  movie theaters 
B)  airlines 
C)  plumbing 
D)  vending machines 
E)  taxis

Question 3

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

Accepted Answer

A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  insignificant innovation 
E)  disruptive innovation 
A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  insignificant innovation 
E)  disruptive innovation

Question 4

To save time and money, companies often turn to ________, a technique that somewhat replicates a full-scale test market.

Accepted Answer

A)  partial rollouts 
B)  screening and evaluation 
C)  virtual reality testing 
D)  time-to-market measures 
E)  simulated test markets 
A)  partial rollouts 
B)  screening and evaluation 
C)  virtual reality testing 
D)  time-to-market measures 
E)  simulated test markets

Question 5

Market testing the stage of the new-product development process that involves

Accepted Answer

A)  exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy. 
B)  making sales and profit projections on prototype products to make go-no-go decisions. 
C)  conducting marketing research among a sample of consumers in the target market to determine which version of a new-product concept is deemed the best. 
D)  independently run comparison tests with similar products currently in the marketplace to determine which one performs best. 
E)  conducting safety tests to determine whether the new product meets the established requirements when it isn't used as planned. 
A)  exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy. 
B)  making sales and profit projections on prototype products to make go-no-go decisions. 
C)  conducting marketing research among a sample of consumers in the target market to determine which version of a new-product concept is deemed the best. 
D)  independently run comparison tests with similar products currently in the marketplace to determine which one performs best. 
E)  conducting safety tests to determine whether the new product meets the established requirements when it isn't used as planned.

Question 6

Personal selling is least important for which of the following products?

Accepted Answer

A)  headphones 
B)  coffeemaker 
C)  shampoo 
D)  hammock 
E)  watch 
A)  headphones 
B)  coffeemaker 
C)  shampoo 
D)  hammock 
E)  watch

Question 7

Installations are support products such as

Accepted Answer

A)  copy paper, mechanical pencils, and lightbulbs. 
B)  welding masks and computers. 
C)  warehouses and automated assembly lines. 
D)  lumber and engine parts. 
E)  janitorial and legal services. 
A)  copy paper, mechanical pencils, and lightbulbs. 
B)  welding masks and computers. 
C)  warehouses and automated assembly lines. 
D)  lumber and engine parts. 
E)  janitorial and legal services.

Question 8

Considering the classification of consumer products, which of the following products will have the most limited distribution?

Accepted Answer

A)  Secret antiperspirant 
B)  Fuji disposable camera 
C)  BP gasoline 
D)  Marchesa wedding gown 
E)  Sony HDTV 
A)  Secret antiperspirant 
B)  Fuji disposable camera 
C)  BP gasoline 
D)  Marchesa wedding gown 
E)  Sony HDTV

Question 9

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products, which of the following metrics should be used to measure sales performance?

Accepted Answer

A)  consumer awareness 
B)  shelf space for this year and last year by city 
C)  production costs 
D)  customer psychographics 
E)  annual percent sales change by city 
A)  consumer awareness 
B)  shelf space for this year and last year by city 
C)  production costs 
D)  customer psychographics 
E)  annual percent sales change by city

Question 10

Briefly define a product. Explain the characteristics that would define a product, good, service, and an idea. Give an example of each.

Accepted Answer

A product is a good, service, or idea co

Question 11

Which of the following are a type of business products known as support products?

Accepted Answer

A)  installations 
B)  components 
C)  materials 
D)  derived products 
E)  complementary products 
A)  installations 
B)  components 
C)  materials 
D)  derived products 
E)  complementary products

Question 12

What categories of products are classified as business support products? Give an example of each category.

Accepted Answer

Business support products include instal

Question 13

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces. This type of consumer or safety test occurs during the ________ stage of the new-product development process.

Accepted Answer

A)  new-product strategy development 
B)  development 
C)  business analysis 
D)  screening and evaluation 
E)  market testing 
A)  new-product strategy development 
B)  development 
C)  business analysis 
D)  screening and evaluation 
E)  market testing

Question 14

In terms of promotion, which of the following consumer product types stresses status and brand uniqueness?

Accepted Answer

A)  specialty product 
B)  convenience product 
C)  shopping product 
D)  unsought product 
E)  discretionary product 
A)  specialty product 
B)  convenience product 
C)  shopping product 
D)  unsought product 
E)  discretionary product

Question 15

Accessory equipment are support products that include items such as

Accepted Answer

A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services. 
A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services.

Question 16

Figure 9-2
-Consider Figure 9-2 above. Services can be classified by their method of delivery. Box A represents

Accepted Answer

A)  government-delivered services. 
B)  people-delivered services. 
C)  fee-delivered services. 
D)  equipment-delivered services. 
E)  nonprofit-delivered services. 
A)  government-delivered services. 
B)  people-delivered services. 
C)  fee-delivered services. 
D)  equipment-delivered services. 
E)  nonprofit-delivered services.

Question 17

All of the following actions occur during the business analysis stage of the new-product development process except which?

Accepted Answer

A)  determining the equipment or technology necessary to produce the new product 
B)  assessing the marketing and product synergies related to the company's existing operations 
C)  turning the idea on paper into a prototype 
D)  determining whether the new product can be protected with a patent or copyright 
E)  assessing whether the proposed new product fits with the company's mission and objectives 
A)  determining the equipment or technology necessary to produce the new product 
B)  assessing the marketing and product synergies related to the company's existing operations 
C)  turning the idea on paper into a prototype 
D)  determining whether the new product can be protected with a patent or copyright 
E)  assessing whether the proposed new product fits with the company's mission and objectives

Question 18

Figure 9-1
-According to Figure 9-1 above, column D would represent which type of product?

Accepted Answer

A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought 
A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought

Question 19

What are the four types of consumer products? How do they differ?

Accepted Answer

Convenience products, shopping products,

Question 20

A prototype is a

Accepted Answer

A)  miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to its commercialization. 
B)  full-scale operating model of the product or service under development. 
C)  sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release. 
D)  simulated operating model of the product given to consumers to use in full-scale field testing. 
E)  digital version of a product produced in multiple shapes, colors, and sizes to determine which version of the product customers like best. 
A)  miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to its commercialization. 
B)  full-scale operating model of the product or service under development. 
C)  sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release. 
D)  simulated operating model of the product given to consumers to use in full-scale field testing. 
E)  digital version of a product produced in multiple shapes, colors, and sizes to determine which version of the product customers like best.

Test marketing involves offering a product for sale

Which of the following is the best example of a people-based service?

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

To save time and money, companies often turn to ________, a technique that somewhat replicates a full-scale test market.

Market testing the stage of the new-product development process that involves

Personal selling is least important for which of the following products?

Installations are support products such as

Considering the classification of consumer products, which of the following products will have the most limited distribution?

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products, which of the following metrics should be used to measure sales performance?

Briefly define a product. Explain the characteristics that would define a product, good, service, and an idea. Give an example of each.

Which of the following are a type of business products known as support products?

What categories of products are classified as business support products? Give an example of each category.

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces. This type of consumer or safety test occurs during the ________ stage of the new-product development process.

In terms of promotion, which of the following consumer product types stresses status and brand uniqueness?

Accessory equipment are support products that include items such as

Figure 9-2 -Consider Figure 9-2 above. Services can be classified by their method of delivery. Box A represents

All of the following actions occur during the business analysis stage of the new-product development process except which?

Figure 9-1 -According to Figure 9-1 above, column D would represent which type of product?

What are the four types of consumer products? How do they differ?

A prototype is a

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters

Exam 9: Developing New Products and Services

Test marketing involves offering a product for sale

Which of the following is the best example of a people-based service?

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

To save time and money, companies often turn to ________, a technique that somewhat replicates a full-scale test market.

Market testing the stage of the new-product development process that involves

Personal selling is least important for which of the following products?

Installations are support products such as

Considering the classification of consumer products, which of the following products will have the most limited distribution?

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products, which of the following metrics should be used to measure sales performance?

Briefly define a product. Explain the characteristics that would define a product, good, service, and an idea. Give an example of each.

Which of the following are a type of business products known as support products?

What categories of products are classified as business support products? Give an example of each category.

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces. This type of consumer or safety test occurs during the ________ stage of the new-product development process.

In terms of promotion, which of the following consumer product types stresses status and brand uniqueness?

Accessory equipment are support products that include items such as

Figure 9-2 -Consider Figure 9-2 above. Services can be classified by their method of delivery. Box A represents

All of the following actions occur during the business analysis stage of the new-product development process except which?

Figure 9-1 -According to Figure 9-1 above, column D would represent which type of product?

What are the four types of consumer products? How do they differ?

A prototype is a

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters