Question 1

A _____ strategy can allow a firm to respond to demographic and other changes in the market.

Accepted Answer

A) mass marketing 
B) benefits marketing 
C) concentrated marketing 
D) multisegment marketing 
E) niche marketing 
A) mass marketing 
B) benefits marketing 
C) concentrated marketing 
D) multisegment marketing 
E) niche marketing

Question 2

Criteria used to classify buyers are known as _____.

Accepted Answer

The answer of Criteria used to classify buyers are known...

Question 3

A benefit of utilizing a targeted marketing strategy is that a company may be able to:

Accepted Answer

A) develop distribution efficiency through mass production. 
B) better understand the competition's customer. 
C) expand head-on competition with other firms. 
D) retain "at risk" customers in danger of defecting to a competitor. 
E) keep promotional costs low by sending the same message to all parties. 
A) develop distribution efficiency through mass production. 
B) better understand the competition's customer. 
C) expand head-on competition with other firms. 
D) retain "at risk" customers in danger of defecting to a competitor. 
E) keep promotional costs low by sending the same message to all parties.

Question 4

_____ is the result of using both qualitative and quantitative data.

Accepted Answer

The answer of _____ is the result of using both...

Question 5

Customizing advertisements over the public address system on the subway based on the upcoming stop/destination is utilizing _____.

Accepted Answer

A) benefit segmentation 
B) geographic marketing 
C) psychographic marketing 
D) behavioral segmentation 
E) proximity marketing 
A) benefit segmentation 
B) geographic marketing 
C) psychographic marketing 
D) behavioral segmentation 
E) proximity marketing

Question 6

The sub-segment of the Hispanic market that is characterized as containing individuals who are English dominant,free thinkers,and multicultural is known as _____.

Accepted Answer

A) accidental explorers 
B) the enlightened 
C) just moved in'rs 
D) SYLrs 
E) FOBrs 
A) accidental explorers 
B) the enlightened 
C) just moved in'rs 
D) SYLrs 
E) FOBrs

Question 7

In what circumstance would a company reposition its product?

Accepted Answer

Companies who find themselves to be outd

Question 8

Geodemographics combines geographic and demographic information for marketing purposes.

Accepted Answer

A) True 
 B)False

Question 9

_____ involves forming close relationships with customers.

Accepted Answer

One-to-one

Question 10

Google's AdSense and AdWords programs can be utilized by companies to aid in segmentation practices.

Accepted Answer

A) True 
 B)False

Question 11

What are the steps in one-to-one marketing?

Accepted Answer

The first step is to establish short-ter

Question 12

_____ are characterized as being motivated by self-expression and tend to be young,enthusiastic,and compulsive consumers.

Accepted Answer

A) Believers 
B) Achievers 
C) Experiencers 
D) Survivors 
E) Innovators 
A) Believers 
B) Achievers 
C) Experiencers 
D) Survivors 
E) Innovators

Question 13

Explain why Generation Y is an enticing age group for marketers to target.

Accepted Answer

Generation Y is the largest ag

Question 14

A _____ is a two-dimensional graph that visually shows where a product stands relative to competitors.

Accepted Answer

A) customer data analysis 
B) segmentation plot 
C) positioning strategy 
D) perceptual map 
E) marketing plan 
A) customer data analysis 
B) segmentation plot 
C) positioning strategy 
D) perceptual map 
E) marketing plan

Question 15

A football team has decided to create a line of apparel geared towards women.The team is engaging in geographic segmentation.

Accepted Answer

A) True 
 B)False

Question 16

To firms,market segmentation means: meet my needs-give me what I want.

Accepted Answer

A) True 
 B)False

Question 17

Explain the difference between a targeted marketing strategy and a mass marketing strategy.

Accepted Answer

A targeted marketing strategy involves l

Question 18

Mass marketing is attractive because it is efficient,so it saves a firm from doing more work and spending more money.

Accepted Answer

A) True 
 B)False

Question 19

As companies do not want their products to be another "face in the crowd",marketers should be sure to _____ their product.

Accepted Answer

A) position 
B) target 
C) segment 
D) advertise 
E) collaborate 
A) position 
B) target 
C) segment 
D) advertise 
E) collaborate

Question 20

Explain why a company may need to position its product(s).

Accepted Answer

Positioning is important when it comes t

A _____ strategy can allow a firm to respond to demographic and other changes in the market.

Criteria used to classify buyers are known as _____.

A benefit of utilizing a targeted marketing strategy is that a company may be able to:

_____ is the result of using both qualitative and quantitative data.

Customizing advertisements over the public address system on the subway based on the upcoming stop/destination is utilizing _____.

The sub-segment of the Hispanic market that is characterized as containing individuals who are English dominant,free thinkers,and multicultural is known as _____.

In what circumstance would a company reposition its product?

Geodemographics combines geographic and demographic information for marketing purposes.

_____ involves forming close relationships with customers.

Google's AdSense and AdWords programs can be utilized by companies to aid in segmentation practices.

What are the steps in one-to-one marketing?

_____ are characterized as being motivated by self-expression and tend to be young,enthusiastic,and compulsive consumers.

Explain why Generation Y is an enticing age group for marketers to target.

A _____ is a two-dimensional graph that visually shows where a product stands relative to competitors.

A football team has decided to create a line of apparel geared towards women.The team is engaging in geographic segmentation.

To firms,market segmentation means: meet my needs-give me what I want.

Explain the difference between a targeted marketing strategy and a mass marketing strategy.

Mass marketing is attractive because it is efficient,so it saves a firm from doing more work and spending more money.

As companies do not want their products to be another "face in the crowd",marketers should be sure to _____ their product.

Explain why a company may need to position its product(s).

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

Exam 5: Market Segmenting, targeting, and Positioning

A _____ strategy can allow a firm to respond to demographic and other changes in the market.

Criteria used to classify buyers are known as _____.

A benefit of utilizing a targeted marketing strategy is that a company may be able to:

_____ is the result of using both qualitative and quantitative data.

Customizing advertisements over the public address system on the subway based on the upcoming stop/destination is utilizing _____.

The sub-segment of the Hispanic market that is characterized as containing individuals who are English dominant,free thinkers,and multicultural is known as _____.

In what circumstance would a company reposition its product?

Geodemographics combines geographic and demographic information for marketing purposes.

_____ involves forming close relationships with customers.

Google's AdSense and AdWords programs can be utilized by companies to aid in segmentation practices.

What are the steps in one-to-one marketing?

_____ are characterized as being motivated by self-expression and tend to be young,enthusiastic,and compulsive consumers.

Explain why Generation Y is an enticing age group for marketers to target.

A _____ is a two-dimensional graph that visually shows where a product stands relative to competitors.

A football team has decided to create a line of apparel geared towards women.The team is engaging in geographic segmentation.

To firms,market segmentation means: meet my needs-give me what I want.

Explain the difference between a targeted marketing strategy and a mass marketing strategy.

Mass marketing is attractive because it is efficient,so it saves a firm from doing more work and spending more money.

As companies do not want their products to be another "face in the crowd",marketers should be sure to _____ their product.

Explain why a company may need to position its product(s).

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters