Question 1

One of the most well-known psychographic surveys is VALS.

Accepted Answer

A) True 
 B)False

Question 2

What are the advantages of utilizing a targeted marketing strategy?

Accepted Answer

A targeted marketing strategy has many b

Question 3

Many companies use _____in their advertising to try to position their products in the minds of the buyer.

Accepted Answer

The answer of Many companies use _____in their advertising to...

Question 4

A market may be more attractive than others because it is already swamped with competitors,so it must be successful.

Accepted Answer

A) True 
 B)False

Question 5

Old brands or products companies "bring back" for a period of time are known as _____.

Accepted Answer

The answer of Old brands or products companies "bring back"...

Question 6

Technology is making it more difficult for small companies and entrepreneurs to gather information about potential customers.

Accepted Answer

A) True 
 B)False

Question 7

_____ entails selling the same product to all consumers.

Accepted Answer

The answer of _____ entails selling the same product to...

Question 8

Which of the following steps in one-to-one marketing involves determining who your best customers are in terms of what they spend and will spend in the future?

Accepted Answer

A) Differentiate among your customers 
B) Better understand the competition's customer 
C) Identify your customers 
D) Create a marketing message that can be mass produced 
E) Establish short-term measures to evaluate your efforts 
A) Differentiate among your customers 
B) Better understand the competition's customer 
C) Identify your customers 
D) Create a marketing message that can be mass produced 
E) Establish short-term measures to evaluate your efforts

Question 9

_____ is the best segmentation strategy to answer the question,"What do our customers think about and value?"

Accepted Answer

Psychograp

Question 10

_____ involves targeting a very select group of customers.

Accepted Answer

Concentrat

Question 11

List and describe the four segmentation categories.

Accepted Answer

1)Geographic-Segmenting buyers based on

Question 12

_____ is a new effort to isolate markets and "super target" them by gathering all kinds of data available.

Accepted Answer

A) Niche marketing 
B) Benefits marketing 
C) Concentrated marketing 
D) Multisegment marketing 
E) Narrowcasting 
A) Niche marketing 
B) Benefits marketing 
C) Concentrated marketing 
D) Multisegment marketing 
E) Narrowcasting

Question 13

Which of the following is a reason for a firm to use multiple segmentation bases?

Accepted Answer

A) Because it is a good business practice 
B) To utilize market research 
C) To get a fuller picture of its customers and create real value for them 
D) Because marketers want to get as much value out of the customer as possible 
E) To gain information about the mass consumer 
A) Because it is a good business practice 
B) To utilize market research 
C) To get a fuller picture of its customers and create real value for them 
D) Because marketers want to get as much value out of the customer as possible 
E) To gain information about the mass consumer

Question 14

Income is used as a segmentation variable because it indicates a group's _____.

Accepted Answer

The answer of Income is used as a segmentation variable...

Question 15

A make-up company who has been associated with baby boomers wants to appeal to Generation Y,so it hired young celebrities as endorsers and launched a line of fun,new beauty products.The make-up company was engaging in ____.

Accepted Answer

The answer of A make-up company who has been associated...

Question 16

When Sally selected a group of upper income people living in Atlanta as her market,she was engaged in market segmentation.

Accepted Answer

A) True 
 B)False

Question 17

_____ are characterized as exhibiting all three primary motivations in a varying degree and are successful,sophisticated people.

Accepted Answer

The answer of _____ are characterized as exhibiting all three...

Question 18

A market may be more attractive than others because it is growing.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following refers to niche marketing?

Accepted Answer

A) Targeting a very select group of customers. 
B) Targeting an extremely select group of customers. 
C) The process of gathering information on a select group of customers. 
D) Targeting multiple groups of consumers. 
E) The process of segmenting buyers geographically. 
A) Targeting a very select group of customers. 
B) Targeting an extremely select group of customers. 
C) The process of gathering information on a select group of customers. 
D) Targeting multiple groups of consumers. 
E) The process of segmenting buyers geographically.

Question 20

_____ refers to how much a customer will spend in the future.

Accepted Answer

A) Lifetime value 
B) Projected rate of return 
C) Customer value 
D) Value proposition 
E) Customer profitability scale 
A) Lifetime value 
B) Projected rate of return 
C) Customer value 
D) Value proposition 
E) Customer profitability scale

One of the most well-known psychographic surveys is VALS.

What are the advantages of utilizing a targeted marketing strategy?

Many companies use _____in their advertising to try to position their products in the minds of the buyer.

A market may be more attractive than others because it is already swamped with competitors,so it must be successful.

Old brands or products companies "bring back" for a period of time are known as _____.

Technology is making it more difficult for small companies and entrepreneurs to gather information about potential customers.

_____ entails selling the same product to all consumers.

Which of the following steps in one-to-one marketing involves determining who your best customers are in terms of what they spend and will spend in the future?

_____ is the best segmentation strategy to answer the question,"What do our customers think about and value?"

_____ involves targeting a very select group of customers.

List and describe the four segmentation categories.

_____ is a new effort to isolate markets and "super target" them by gathering all kinds of data available.

Which of the following is a reason for a firm to use multiple segmentation bases?

Income is used as a segmentation variable because it indicates a group's _____.

A make-up company who has been associated with baby boomers wants to appeal to Generation Y,so it hired young celebrities as endorsers and launched a line of fun,new beauty products.The make-up company was engaging in ____.

When Sally selected a group of upper income people living in Atlanta as her market,she was engaged in market segmentation.

_____ are characterized as exhibiting all three primary motivations in a varying degree and are successful,sophisticated people.

A market may be more attractive than others because it is growing.

Which of the following refers to niche marketing?

_____ refers to how much a customer will spend in the future.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

Exam 5: Market Segmenting, targeting, and Positioning

One of the most well-known psychographic surveys is VALS.

What are the advantages of utilizing a targeted marketing strategy?

Many companies use _____in their advertising to try to position their products in the minds of the buyer.

A market may be more attractive than others because it is already swamped with competitors,so it must be successful.

Old brands or products companies "bring back" for a period of time are known as _____.

Technology is making it more difficult for small companies and entrepreneurs to gather information about potential customers.

_____ entails selling the same product to all consumers.

Which of the following steps in one-to-one marketing involves determining who your best customers are in terms of what they spend and will spend in the future?

_____ is the best segmentation strategy to answer the question,"What do our customers think about and value?"

_____ involves targeting a very select group of customers.

List and describe the four segmentation categories.

_____ is a new effort to isolate markets and "super target" them by gathering all kinds of data available.

Which of the following is a reason for a firm to use multiple segmentation bases?

Income is used as a segmentation variable because it indicates a group's _____.

A make-up company who has been associated with baby boomers wants to appeal to Generation Y,so it hired young celebrities as endorsers and launched a line of fun,new beauty products.The make-up company was engaging in ____.

When Sally selected a group of upper income people living in Atlanta as her market,she was engaged in market segmentation.

_____ are characterized as exhibiting all three primary motivations in a varying degree and are successful,sophisticated people.

A market may be more attractive than others because it is growing.

Which of the following refers to niche marketing?

_____ refers to how much a customer will spend in the future.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters