Exam 5: Market Segmenting, targeting, and Positioning

Behavioral segmentation may answer the question,"How do our customers use our product?"

_____ involves targeting multiple groups of consumers.

Rachel has plotted all sub shops in Bethesda on a graph based on price and menu selection.Which of the following did she utilize?

To avoid head-on competition with other firms trying to capture the same customers,a firm may choose a _____ strategy.

_____ are motivated by self-expression and have enough skills to carry out projects successfully.

_____ refers to how much a customer will spend in the future.

_____ characteristics divides people and organizations into groups according to how they act toward products.

What methods do firms utilize to better understand their current customers so as to build stronger relationships?

The process of "moving" a product to a different place in the minds of consumers is known as _____.

A small target market that purchases high-end goods can still be attractive to an expensive watch company because:

_____ do not show a strong primary motivation.

Explain why companies utilize taglines.

When engaging in niche marketing,a company's goal is to be a small fish in a big pond.

Firms may deliberately "untarget" _____ customers.